Blog Introduction Paragraph Generator

Write killer introductions to your article

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As a copywriter, your job is to write copy that speaks to your audience. But how do you know what to say and how to say it? AI-powered writing can help.

Draw in Readers With INK's Blog Introduction Paragraph Generator

INK's Blog Introduction Paragraph Generator

INK's Blog Introduction Paragraph Generator

A blog introduction is your reader’s first introduction to your writing. It’s how they’ll get a feel for your style and your topic. The type of intro you choose will affect your audience’s expectations and whether they read any further. In short, your intro matters, so it’s worth a little time studying up.

Main Blog Introduction Takeaways:

  • A great blog needs not only a title but a captivating intro
  • Use your blog intro to address reader concerns and pique your visitor’s interest
  • Some blog intro techniques include writing a story, sharing a statistic, or starting with a quote
  • Using a metaphor or asking a question can help boost engagement
  • A blog introduction page can help readers connect with you and your brand or business
  • Sharing your values can help establish a rapport with your audience
  • How much you talk about yourself in your blog intro depends on your comfort level and goals

More than half of bloggers say it’s getting more difficult to keep readers engaged. Let’s face it — people are busy. Your readers must be hooked by the first sentence or two to consume an entire blog or article. A great title isn’t enough anymore. You also need a phenomenal blog introduction.

Our guide to blog intros is about to become your new favorite resource. Check out our list of tips that will help you craft impactful introductions and keep your audience on the edges of their seats.

How to Write a Blog Introduction

There are so many tools and techniques to help you write a great blog intro, and we’ll touch on those in a minute. But first, it’s important to understand what makes a blog intro so great.

First and foremost, an introduction should let the reader know what’s coming. You’re trying to find common ground and establish a shared purpose. Your audience wants to know that they’ve come to the right place.

Are you going to answer their question? Solve their problem? Provide entertainment? Deliver information? Educate? Excite? Sell? You don’t have to stick to a single objective, either.

You can make your audience laugh while talking up the best features of your newest product. You can even convince them that a blog about gerund phrases won’t be boring.

Craft the perfect intro to shape expectations and let everyone know what you’re about to deliver.

What to Write in a Blog Introduction

What to Write in a Blog Introduction

What to Write in a Blog Introduction

Whether you’re writing a blog that’s meant to entertain, inform, or sell, it’s your reader that truly matters. With 43% of people admitting they do little more than skim blog posts, commitment will take some convincing.

Use your introduction to captivate your audience, and they’re more likely to stick with you. Here are some ideas on what you can write.

Tell a Story

Everybody loves a strong narrative. Kick-off your blog introduction with a story, and invite your readers to get swept up in your tale. It can be fantasy-driven, using fictional characters to paint a vivid picture. Or, you can relay a story about personal experience and make a connection with readers who may be able to relate.

Some bloggers choose to write outside the box, starting with the end of the story first. Readers become invested and want to see how you came to such an interesting or shocking conclusion.

Lead With an Interesting Fact

Statistics are effective because they’re based on fact and convey authority. If you’re writing about keyword research, think about an introduction that contains an intriguing statistic.

For instance, did you know that about 53% of website traffic comes from organic search? Once your readers see that, SEO's importance suddenly skyrockets, and your keyword guide moves to the top of their to-do list.

Reference a Shift in Time

It’s important to keep the flow in mind when you’re writing, but that doesn’t mean you can’t play with your timeline a little bit. Use a flashback to set the scene for the rest of your blog, and you have nostalgia on your side. Flash forward instead, and you can offer up a vision of the future that could inspire your readers.

Use a Metaphor

A metaphor is a figure of speech that makes a comparison. Unlike simile, which uses the words “like” or “as,” metaphors use all kinds of descriptive text to evoke emotions.

For example: “Planting a garden is like building a physical representation of the future from scratch. Every seed represents a dream. Every weed you pull removes a hurdle. Taking up gardening as a hobby is as aspirational as it is therapeutic. And it’s easier to get started than you may think.”

Start with a Quote

When you’re lost for words, borrow a couple from someone else. Don’t worry; this isn’t plagiarism. Use proper attribution and then expand on the quote. Offer your thoughts, using the original quote as both a springboard and a source of inspiration.

Ask a Question

Stoke interest by asking your audience a question as part of your blog introduction. What did you eat today? If you could learn one thing about solving foot pain, what would it be? Why aren’t your website visitors turning into loyal customers? Could becoming a great writer be as simple as overcoming your penchant for passive voice?

Curiosity is a powerful tool. Learn how to wield it like an expert, and you’ll have an equally powerful blog intro.

How to Make a Blog Introduction Page

How to Make a Blog Introduction Page

How to Make a Blog Introduction Page

In addition, to fine-tune your blog intro skills, you may want to create your blog introduction post. These standalone blogs are part sales, part personal connection. You’re creating an informal yet informative bio to put a name and face to your brand or business.

Studies show that 64% of consumers want to feel connected to their favorite brands. To do that, you have to put forth some effort, and a great blog intro post might help.

Talk About Yourself

You might be your own favorite topic, or you might hate talking about yourself. It doesn’t matter. If your blog is about your personal brand, then you need to put yourself out there. Talk about where you went to school, what inspired you to take up writing, and why you love your job.

You don’t have to get specific about your kids’ names or your address. Share according to your comfort level, but definitely be authentic. Your audience can smell dishonesty through their laptop or smartphone (even if there isn’t an app for that).

Talk About Your Business

Identify your key differentiator and share it. That’s whatever sets you apart from your competitors.

Perhaps you have a different viewpoint, more experience, or access to better deals. Make your differentiator the heart of your introduction post so your readers know exactly why they shouldn’t go anywhere else.

Share Your Values

A whopping 83% of millennials gravitate toward brands with similar values. From sustainability to political alignment, certain issues influence how and where consumers want to spend their money.

Use your blog intro page to share what’s important to you, and you’re more likely to attract like-minded followers. Better rapport equals better engagement, and that’s a real win-win.

Ask for Feedback

After you introduce yourself, ask for feedback. One major benefit of putting yourself out there and making a connection is that your readers now feel invested. End your intro with contact information and invite your audience to use it. Questions, comments, suggestions — they’re all welcome.

Blog introduction pages can be as short or as long as you like. It’s the quality of the information that matters more than the quantity.


I’m Adam. You may know me as the dude who writes this blog. My mom knows me as the dude who shows up once a week to eat her lasagna. My loyal readers know me as the dude who loves everything about cars. When I started my site, I made it my mission to share a behind-the-scenes look at DIY auto repairs. I don’t to sell you parts you don’t need or waste your time on posts that are longer than War and Peace. You want information to fuel your own auto hobby, and I’m here to deliver it. I’d love to know what you’d like me to cover next. Drop me a line via the email link below, and tell me about your favorite ride of all time!

How Much Do You Say About Yourself in a Blog Introduction?

In short, it’s totally up to you. Your blog introduction should be longer than a title but stop short of a novel that’s several pages long. Look at other intro blog post examples and see what feels right to you. Make a note of the intros you like and what info they contain.

More personal blogs will naturally call for more personal details. Focus on yourself and your mission. A business blog, like one about content marketing, may not require any personal details at all.

Whatever you do, never lose sight of who your blog is truly for: your reader. As you’re writing, refrain from trying to school your audience. Even if you’re offering a crucial service or coveted product, you need them more than they need you. Use your reader’s needs to guide your process.

How to Add a Blog Introduction Section to WordPress

How to Add a Blog Introduction Section to WordPress

How to Add a Blog Introduction Section to WordPress

WordPress powers about half a million websites. If you’re included in that number, you may be wondering how to add a blog introduction section to your WordPress blog.

Most WordPress themes use a WYSIWYG editor. That means “what you see is what you get.” You can type your introduction at the top of the text box and enter your blog's body next. It’s not much different from using regular word processing software.

You can also build a separate About section that talks about you and the purpose of your blog. Follow the directions for creating a new web page in WordPress, and use that to introduce yourself to your visitors.

Compelling Blog Introduction Examples

A strong blog introduction might tell a story, ask a question, or throw out an interesting fact. You might take an aggressive approach and confront the reader with a common pain point. Cliffhangers that only resolve in the blog’s conclusion can build suspense and create a sense of urgency.

The type of blog introduction you use depends on your writing style, your blog niche, and what visitors to your website are looking for.


  • Once upon a time, I laughed so hard milk came out of my nose. In front of the entire school. Twice. I was 12. It’s been two decades, and that memory is seared into my cerebellum so hard it’ll likely never fade. Your marketing copy should have the same effect. You may not want to write something that’ll generate quite that level of embarrassment. But find a way to be memorable. These expert tips should help.
  • Less than 2% of NCAA student-athletes eventually go on to compete at a professional level. So what lies ahead for those aspiring pros who don’t make the big leagues? There are a surprising number of opportunities, many of which offer decent pay and a chance to live the dream in a different way.
  • “As we evolve, our homes should too.” – Suzanne Tucker. Home décor is an art form. It takes time and talent to learn what pieces go where and how to create the perfect vibe. But don’t let that deter you. You can DIY your own décor and still create a masterpiece if you get to know the right steps.
  • I’m not here to try to convince you to love broccoli. I’m just going to tell you that this broccoli recipe is the greatest broccoli recipe ever. And if you don’t try it, you’re seriously missing out.

INK's Blog Introduction Paragraph Generator

INK’s Blog Introduction Paragraph Generator helps writers create compelling blog intros quickly. Use this free tool to inspire your own creativity, and get to work on your best blog yet.