Generate eCommerce Meta Descriptions

Generate optimized and relevant meta description for your web pages.

Your product page meta title *

0/75

Your primary keyphrase for which you want to be found *

0/35

Sample AI Output

Use the nouns and pronouns in a sentence to find the preposition. INK Parts of Speech Checker tool can help identify word classes in a sentence.

How to Write a Unique E-commerce Meta Description

INK's Generate eCommerce Meta Descriptions

INK's Generate eCommerce Meta Descriptions

Writing an e-commerce meta description that converts can be challenging for most business owners. Luckily, INK's Generate eCommerce Meta Descriptions tool can help write unique meta tags for e-commerce.

Main E-commerce Meta Description Takeaways:

  • Product meta descriptions are meta tags that describe the products on a page.
  • Pages with meta descriptions get 5.8% more clicks than those without a description.
  • Write a unique e-commerce meta description.
  • It's best to keep your product meta description between 155 and 160 characters.
  • Consider adding high-value keywords to your product's meta description.
  • Use words that'll encourage prospects to act.
  • Consider using INK's free Generate eCommerce Meta Descriptions tool to write meta tags for e-commerce.

What Is a Product Meta Description?

What Is a Product Meta Description?

What Is a Product Meta Description?

A meta description is an HTML element that appears beneath the page title on the search engine result page. It's a text snippet that summarizes a web page's content. By extension, product meta descriptions are meta tags that describe the products on a page. Think of an e-commerce meta description like short ads to attract visitors to your page.

Businesses that want to increase their reach now invest in search engine optimization. While meta descriptions don't directly influence rankings on search engines, they play a significant role in click-through rate.

According to a study of search results and CTR, pages with meta descriptions get 5.8% more clicks than those without a description. And that brings us to our next question.

What Is the Purpose of a Meta Description?

Meta descriptions can serve as "organic ad text." In other words, Google shows meta descriptions as a summary of a page when your ad ranks for a keyword. For this reason, a meta description can be just as significant as an ad text. A compelling meta description can raise your organic search result's click-through rate. That means more traffic for your site.

The process of writing meta descriptions for e-commerce is deceptively simple. That's because a good description also gives searchers a compelling reason to click on the title tag.

What's more, the process is so quick that searchers may not notice themselves making the decision. They simply click on the link without thinking about it.

Be that as it may, summarizing a web page's content into 275 characters can be challenging for most businesses. So, how to achieve this?

How Do I Write a Meta Description For E-commerce?

How Do I Write a Meta Description For E-commerce?

How Do I Write a Meta Description For E-commerce?

Writing a compelling meta description for e-commerce involves an understanding of why a customer would click on your title tag. In other words, what are you offering, and why should they buy from you? Your meta description should describe what you do as well as your unique selling proposition. Since the meta description isn't a place for subtlety, it would be helpful to convey this information multiple times.

Here are some tips to help you write a compelling e-commerce meta description.

1. Write Unique Meta Descriptions

Although using the same meta description for all your products will save time, it could also kill your CTR. That means each meta description that describes your page's content should be unique.

For example, individual product pages for e-commerce sites should contain a description as well as the make and model for a product. It could also include any special offer.

2. Keep it Short

Your meta description shouldn't exceed 300 characters. That's because search engines truncate excessively long descriptions. And that could result in leaving out potentially important information.

It's best to keep your product meta description between 155 and 160 characters. It should be long enough to be sufficiently descriptive, but short enough not to be truncated.

3. Include High-Value Keywords

Consider adding high-value keywords to your product's meta description. That way, searchers can quickly scan the description to find what they're looking for.

This process begins with keyword research — identifying the search terms that customers are using. Then, integrate the key phrases into your meta description to allow your page to stand out from the competition.

4. Use a Compelling Call to Action

Again, the purpose of your meta description is to attract searchers and improve your CTR. One way to do that is to use words that'll encourage prospects to act.

Examples of such words include: find, shop, buy, explore, and discover, among others.

Use INK's Generate eCommerce Meta Descriptions Tool

Consider using INK's Generate eCommerce Meta Descriptions tool to write meta descriptions for your e-commerce site. This AI-powered web tool can help generate unique descriptions that'll improve CTR.

Type your Product Name and a Brief Concept in the field provided. Then click the Create icon to generate your meta description.