Facebook Ad CTA Generator

Include call to actions in your content: short, powerful messages to get your audience to take action.

By using this tool, you certify that you have reviewed the Facebook Advertising Policies and will comply with them. Generating content in violation of these ad policies or that is not advertising content is grounds for removal from our platform.

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INK’s Facebook Ad CTA Generator

INK’s Facebook Ad CTA Generator

A Facebook CTA is an almost magical group of words that encourage your audience to take action. You may ask a question, give a suggestion or direct users on what to do next. The problem is coming up with Facebook ad CTA copy that converts. INK’s Facebook Ad CTA Generator makes marketing your message easier than ever.

Main Facebook Ad CTA Takeaways:

  • A Facebook call to action or CTA is a way to guide your audience to take action
  • CTAs generally come at the end of the post
  • They can be in the form of a statement or a question
  • Facebook ad CTAs can be in text form or included using a button
  • Call-to-action ads promote Facebook pages based on their CTA buttons
  • There are many options for CTA buttons, including Shop Now, Book Now, Send Message, Sign Up, and Play Game
  • You can find existing CTA buttons on the right side underneath your Facebook cover image
  • It’s easy to create a CTA button on your Facebook page

Creating marketing copy is about persuasion, and CTAs are the very heart of it. Calls to action work. That's whether you’re convincing your friends to join you for a movie or coaxing potential clients to download a resource guide. The difficult thing is figuring out how to create a CTA in the first place.

We’ll show you how to build a CTA from scratch and use Facebook’s templates to whip up buttons to match. We’ll even direct you towards a tool that will make CTAs that are remarkably effective. All you have to do is read on!

What Is a CTA on Facebook?

What Is a CTA on Facebook?

What Is a CTA on Facebook?

Putting out a call-to-action Facebook post is like posting directions for your audience to read. A CTA, or call to action, is basically a short sentence or even a button that encourages readers to do something. Generally, a CTA comes at the end of a Facebook post, and it can be a statement or a question.

First, you’ll dream up your main copy. Then, you’ll drive home the message and guide your audience to the next step using a CTA. No rules are governing what a CTA should contain or how long it should be. Still, it’s a good idea to focus on your copy's quality rather than the quantity.

Examples:

  • Click here to download our e-book and learn more about our innovative treatment for arthritis.
  • Interested in building your Instagram following? Book a call with our coach today.
  • For more service options, check out our product page.
  • To get an up-to-date listing of showtimes, send a text to 12345.
  • It’s time you became a marketing genius! Apply for our new course and unleash your inner marketer.

What Is a CTA in Facebook Ads?

A Facebook ad call to action is similar to a regular Facebook post CTA with a few notable differences. The main goal is still to get your audience to take action. But now, instead of generating fresh copy, you’ll take advantage of Facebook’s built-in CTA buttons.

If you’re a business looking to build revenue or source new leads, a CTA is arguably the most crucial part of your ad. In fact, a strong CTA can decrease the effective cost of paid ads by increasing the value.

You can also create call-to-action ads to promote your Facebook page and the ad goal you’ve selected. That ad goal is based on your page’s CTA.

Even if you use a CTA button, you can create CTA copy to put in your ad's main body. This one-two punch could prove exponentially more effective when getting consumers to take action.

Examples:

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What Is a Facebook Call-to-Action Button?

What Is a Facebook Call-to-Action Button?

What Is a Facebook Call-to-Action Button?

Facebook call-to-action buttons are used on business pages to steer visitors toward a specific action. Instead of writing out text, you’ll select one of Facebook’s pre-made buttons, which will then appear automatically.

Choose a button that fits your business goals — relevancy is everything. If you run an e-commerce business, “Shop Now” is likely best. If you’re eager to build your email list, “Sign Up” is the clear winner. Remember, just adding a CTA to your Facebook page could nearly triple your click-through rate.

Where Is the Call-to-Action Button on Facebook?

If you’re looking for a Facebook call-to-action button on a Facebook page, direct your gaze to the upper right-hand corner. The CTA button is on the right, just underneath the cover photo. On your own page, the CTA button is gray. It may have a small pencil icon indicating you can edit the button. On other people’s pages, the button is primarily blue.

What Call-to-Action Buttons are Available on Facebook?

Facebook has a wide range of call-to-action buttons ready for service. While you can use whatever button best suits your purpose, you can only choose one button per ad or page. Options include:

  • Book Now
  • Call Now
  • Contact Us
  • Send Email
  • Send Message
  • Sign Up
  • Play Game
  • Use App
  • Learn More
  • Watch Video
  • See Offers
  • Shop Now

According to one study, “Shop Now” is the most popular CTA button (74%), while “Learn More” comes in a distant second (10%).

How to Create a Call-to-Action Button on Facebook

How to Create a Call-to-Action Button on Facebook

How to Create a Call-to-Action Button on Facebook

Facebook has its own quick guide to adding a CTA button. To put a CTA button on your Facebook page, click “Add a Button” underneath your page’s cover image. You’ll then have the option to preview various buttons so you can see how they’ll look.

Choose the button that makes sense for your brand and your intent. Finally, you’ll have the option to customize your button by choosing where to send people when they act. Once you’re happy, click “finish,” and your CTA button is now active on your page.

The power of Facebook CTAs is undeniable, and its potential is too big to ignore. That’s why it’s so important to give your posts and ads the greatest possible chance to succeed.

INK’s Facebook Ad CTA Generator whips up compelling call-to-action Facebook posts and ads quickly. Use it now and save time while getting professional, grammatically awesome content.