Facebook Ad Primary Text Generator

Generate your Facebook ad primary text in an instant with this AI Tool.

By using this tool, you certify that you have reviewed the Facebook Advertising Policies and will comply with them. Generating content in violation of these ad policies or that is not advertising content is grounds for removal from our platform.

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Generate Facebook Ad Primary Text That Converts With INK's Free AI Tool

INK's Facebook Ad Primary Text Generator

INK's Facebook Ad Primary Text Generator

Writing a compelling Facebook ad primary text can be challenging for even the savviest business owner. Luckily, INK's Facebook Ad Primary Text Generator can help ease the process.

Main Facebook Ad Primary Text Takeaways:

  • Facebook primary text refers to the copy that shows up above the image or video on your ads
  • Advertisers use this primary text in Facebook ads to tell viewers about the advertisement.
  • Facebook allows advertisers to write as many as 125 characters in their Facebook ad primary text.
  • Your Facebook ad primary text should focus on a specific audience.
  • It's best to keep your Facebook primary text as short as possible.
  • Use simple language in your ad text to improve readability.
  • The best way to improve your text is to test the ad copy.
  • Use INK's Facebook Ad Primary Text Generator to write compelling ad copy.

What is Primary Text in Facebook Ads?

Facebook primary text refers to the copy that shows up above the image or video on your ads. Business owners and advertisers use this section to tell viewers about the ad. Since it's the first thing that users notice, the primary text is one of the most critical elements in Facebook advertising.

A few years ago, Facebook introduced Multiple Text Options for advertisers and business owners. It's an ad feature that helps users reach their target audience via a combination of primary text, headline, and description.

Here's where things get interesting.

Thanks to Facebook ad's text variation feature, advertisers can add up to five different versions of headlines, descriptions, and primary text. That way, the social platform can display different text combinations to viewers based on how they're likely to respond.

The Multiple Text Option is available for a single image, video, or dynamic creative ads that rely on any of the following:

  • Page Likes
  • Reach
  • Post Engagement
  • Brand Awareness
  • Lead Generation
  • Traffic
  • Event Responses
  • Video Views
  • Conversion Objectives
  • App Installs
  • Messages

With that said, the five different versions of your Facebook ad primary text should complement each other. In other words, it's best to avoid writing ad copies that might contradict each other.

That brings us to another question:

How Many Characters can a Facebook Ad Primary Text be?

How Many Characters can a Facebook Ad Primary Text be?

How Many Characters can a Facebook Ad Primary Text be?

Facebook allows advertisers to write as many as 125 characters in their Facebook primary text. Similarly, the social media ad also supports 40 characters in the headline and 30 characters in the image description.

But that wasn't always the case. Before now, character restriction for Facebook advertising was slightly more limited.

In the past, the Facebook ad primary text had to be under 90 characters. Likewise, ad headlines and link descriptions had to be under 25 characters and 30 characters, respectively.

Although Facebook ads now support a more extensive character limit, you may want to exercise restraint. That's because longer ad copies may not always perform better.

Understanding the Ideal Length of Your Ad's Primary Text

In an experiment that involved seven different ad texts, Hootsuite noted that mid to long ad text produced the lowest CPA. At the same time, ad text in this category also generated the maximum number of leads.

While the results suggest that longer texts perform better, that's not the complete story.

The ads in the Hootsuite experiment attracted a B2B audience that wants extra details before acting. As such, longer text provides the opportunity to do just that — provide additional information.

On the other hand, lead magnets that target consumer audiences — for example, a free recipe — may require less explaining. In this case, you can win the audience over with a single sentence or two.

In the end, your target audience should guide your ad creation process.

As you can imagine, writing five Facebook ad primary texts can be tedious for even the most dedicated business owner. Luckily, an AI-powered web based tool can help ease the process.

Later in this post, we'll explore how INK's Facebook Ad Primary Text Generator can help you write the best primary text for Facebook ads.

For now, let's consider one vital question:

How Do You Write Text in Facebook Ads?

How Do You Write Text in Facebook Ads?

How Do You Write Text in Facebook Ads?

The first step to create primary text for your Facebook ads is to write for your target audience. It's also a good idea to keep your text as short as possible while conveying actionable information. You may also want to use simple, direct language to reach a wider audience. Finally, consider testing your ad copy to improve your Facebook ad primary text.

1. Focus on Your Target Audience

Consider using Facebook targeting to identify your target audience.

It's tempting to target a general audience with your Facebook ad primary text. But that's not a good idea. For a more effective campaign, it's best to focus on a specific audience.

Sometimes, that means writing multiple Facebook ad primary texts for various audiences.

For example, retailers sell men's and women's apparel such as clothes, shoes, and other accessories. That means they usually have to write different Facebook ads for different prospects.

2. Keep It Short

It's best to keep your Facebook primary text short — even better, lead with the value.

Since you're paying for an ad, your first instinct might be to cram as much as possible into the primary text. This is especially true considering that you may need to explain your product to prospects.

However, the best primary text for Facebook ads is short and leads with value. In other words, how can your product or service help potential customers?

Again, it's vital to get this point across in your primary text concisely.

3. Your Primary Text Should Match the Visual

High-performing Facebook ad primary text examples often include stunning visuals that complement the ad copy.

As said earlier, business owners use the Facebook ad primary text to tell potential customers about their advertisement. So, the ad visuals should also tell a similar story to match the ad primary text's narrative.

There's just one problem.

Many business owners that run Facebook ads don't always keep images on hand. Instead, they often find themselves scrambling to attach any visuals to their Facebook ads.

Unfortunately, this can result in images that don't match your primary ad text, leading to a confusing user experience. One way to avoid this issue is to create matching images.

The good news is you don't have to be a certified graphic artist to create beautiful images that match your primary ad text. That's because several tools exist to make the process faster and more convenient.

Some of these apps include CanvaPic MonkeyPablo by Buffer, and Banner Snack.

4. Use Simple Language 

Using simple language in your ad text improves the chances that prospects will understand your message. This approach to messaging allows your audience to process the information you shared quickly.

Conversely, using jargon and technical terms in your Facebook ad primary text can affect engagement negatively. As a result, users might lose interest and decide not to make a purchase.

5. Test Your Facebook Ad Primary Text

The best way to improve your Facebook ad primary text is to test the ad copy. Luckily, advertisers don't need to pay a fortune to run multiple experiments on Facebook Ads. You only need the will.

Consider running two different ads — each with the same image and headline but different primary text. That way, you can identify the version that resonates the most with your audience.

The question to ask here is: which version gets the most likes, comments, engagement, and conversions?

Use INK's Facebook Ad Primary Text Generator

Consider using INK's Facebook Ad Primary Text Generator to write compelling copy for your ad. It's a free tool that can help you create your primary text in seconds.

Type your "Product Name" and "Brief Concept" in the field provided. Then click the "Create" icon to generate your ad text.