Increase Your CTR with Unique Facebook Ads Headlines
INK's Facebook Ads Headline Creator
A compelling Facebook ads headline is necessary to capture customers' attention and interest. Consider using INK's Facebook Ads Headline Creator to write headlines that'll boost CTR.
Main Facebook Ads Headlines Takeaways:
- A catchy Facebook ad headline persuades visitors to click on your ad.
- Headlines aren't supposed to tell your entire story.
- Headlines that are too long can make visitors lose focus.
- According to expert analysis, the average length for a Facebook ads headline is five words.
- The best Facebook ads headlines usually take the form of a question.
- Consider using your Facebook headline to communicate the action that you want people to take.
- Make your Facebook ads headline more compelling by focusing on how your offer can benefit users.
- The best headlines for Facebook ads inspire interest.
- Increase your CTR using INK's Facebook Ads Headline Creator.
Facebook ads are the paid advertisements that appear in the right-side margin of a user's feed. You might also find a native version of these ads in a user's feed on the Facebook mobile app.
Whether it's on desktop or mobile, the best Facebook ads usually consist of the same element. These include images, descriptions, and post text. However, the ad headline may be the most vital component.
What is a Facebook Ads Headline?
What Is a Facebook Ads Headline?
A catchy Facebook ad headline convinces visitors to click on your ad. It lets your potential customer know what makes your product or service better than the competition. In other words, the best Facebook ad headlines highlight your brand's unique value proposition.
Be that as it may, headlines aren't supposed to tell your entire story. Rather, they're designed to grab a visitor's attention and make them want to click on the ad.
Headlines that are too long can cause visitors to lose focus and harm your CTR in the long run. Conveying useful information using a short Facebook ad headline can be challenging.
That means picking the right headline length is vital to your ad campaign's success. Now, you may be wondering:
How Long is a Facebook Ad Headline?
According to expert analysis, the average length for a Facebook ad headline is five words. Ads with this length are immediately clear to users and to the point. More importantly, they grab users' attention and make them want to click through to the site. After a concise headline, you could add other helpful information in the post text or link description.
That brings us to the million-dollar question:
What is a Good Facebook Headline?
_What is a Good Facebook Headline? _
A good Facebook headline uses questions to stir curiosity. However, it can also employ a direct request to encourage users to take specific actions. Rather than talk about features, a good headline talks about how users can benefit from a service or product. Finally, compelling headlines leverage lists to help users process the information faster.
1. Ask a Question
The best Facebook ad headlines usually are in the form of a question. Besides grabbing users' attention, asking a question in your headline can stir your potential customers' curiosity.
According to a study on what makes an effective headline, the ones in the form of a question received 150% more clicks than statements. What's more, questions that included the word "you" received 175% more clicks.
It's simple — research the questions that your target audience is asking. Then, use those queries to encourage engagement with your Facebook Ads headline.
2. Employ a Direct Request In Your Headline
Consider using your Facebook headline to communicate the action that you want people to take. Then use other ad elements such as a description and images to tell the rest of the story.
Try this: pose a direct request to your target audience. Using direct requests can make your Facebook ads headline clear, concise, and actionable. What's more, it'll still appear compelling to prospects.
3. List a Benefit
Another way to make your Facebook Ads headline more compelling is to focus on how your offer can benefit users.
Consider these Facebook ad headlines from two companies looking to sell an online course to users.
- Take our coding lesson
- Learn to code
While both headlines broadcast the same message, the second ad headline appears to be more helpful than the first. Why is that?
It's because using the word "learn" in the headline suggests how users might benefit from your offer. Focusing on benefits might be even more effective than listing features in your ad headline.
4. Inspire Curiosity
The best headlines for Facebook ads always inspire interest. According to a study on the psychology of seeking answers to questions, curiosity activated the reward-seeking parts of our brain.
That's because learning that there's something that we don't know can result in unease. And we try to resolve this discomfort by learning new information.
So, don't paint the complete picture in your Facebook ad headline just yet. Instead, craft a short text that teases the content that you're linking to on your website.
Along with inspiring curiosity, this technique can earn your ad campaign more clicks.
5. Leverage Lists
Listicles have become more popular than ever, and the reason is not far-fetched. It feeds into the natural human readiness to perceive the world in terms of discrete things.
With listicles, your brain can easily categorize and draw on differences between data. And that helps us process information quickly.
6. Leave no Ambiguity
Consider writing Facebook ad headlines that are easy to understand.
People generally don't like uncertainty. That's why ad headlines with clear and direct messaging resonate more with readers than ambiguous titles.
For example, consider a headline that reads: 10 Ways to Make Morning Exercise More Enjoyable
Note that the headline removes any confusion about what the ad is offering readers. It tells you exactly what to expect and why you should click.
So, what else should you add to your Facebook ads headline?
What Should I Put as My Headline on Facebook Ads?
What Should I Put as My Headline on Facebook Ads?
Adding numbers to your Facebook Ads headline is a good idea. That's because studies suggest that headlines with numbers perform better than those that don't incorporate numbers. Indeed, headlines that started with numbers resonated with 36% of participants in a survey.
So, what number should you use? According to Venngage, 10 is the perfect number to use in headlines. For example:
- 10 Life-Changing Cookie Recipes
- Improve Productivity with these Ten Hacks
So, why is the number 10 a big deal?
In a study, infographic-maker Venngage analyzed over 120,000 articles with different numbers in the headline. They aimed to determine how many social shares each of these pieces of content received.
These study results revealed that articles with the number 10 in the headline had the most shares — 1,046 to be precise. Meanwhile, posts that have the number 5 in the headline came second with 972 shares.
Things get a bit more interesting when the study compared the use of numbers across social networking sites.
As it turns out, the preference for the number ten holds irrespective of the social media platform. For example, headlines with the number ten also had the highest shares on Facebook, followed by number five.
Other elements to add to your Facebook ads headline include questions, addressing the reader with "you" and how-tos.
Use INK's Facebook Ads Headline Creator to Craft Catchy Headlines
Consider using INK's Facebook Ads Headline Creator to write your headline in record time. It's a free AI-powered tool that can help you generate short, compelling headlines for your Facebook ads.
Type your product name and a "Brief Concept" in the field provided. Then click the "Create" icon to generate your ads headline.