Frase vs. INK

Which AI Writing App is Right For You

Main Frase vs. INK Takeaways:

Frase is an AI-powered content platform that helps writers scale the content creation process.
INK is an artificial intelligence-powered solution that combines AI co-writing with search engine optimization (SEO).
Frase offers Content Brief, Content Writing, Content Optimization, and Content Analytics.
INK features include search engine optimization, headline optimization, grammar, and spelling features
Besides budget considerations, the right tool for you depends on your business needs.
The idea of using artificial intelligence and machine learning techniques to scale content creation has been around for a while.
However, knowing the right tool for your workflow can be challenging — even for adept content marketers. This is especially true if you’re looking for AI writing solutions that understand context and semantics.
That’s where both Frase and INK come in.
INK and Frase are AI-writing companions that rely on advanced language models to generate and summarize the content. As a result, you can generate high-quality human-like text within seconds.
But which one of these tools is ideal for your workflow?

What is Frase?

Frase is an AI-powered content platform that helps writers scale the content creation process. For example, this AI writing solution can identify the questions surrounding a specific keyword and attempt to generate a content brief.
Besides generating content briefs, Frase also uses its language model to write an entire article from scratch and provide AI templates. It also offers content optimization for search engine visibility as well as for analytics features for insight.
Interesting, right? So how does INK compare?

What is INK?

INK is an artificial intelligence-powered solution that combines AI co-writing with search engine optimization (SEO). That means you can generate and optimize web content such as blog intros, AIDA copywriting, and meta descriptions. INK’s AI can also help write Hero Text, PPC Ad Headlines, Facebook Primary Text, and Viral Product Ideas.
With that said, INK’s AI Writing features extend beyond generating copy for the web. You can also use the basic AI co-writing functionalities such as:
  • Simplify: Write simpler sentences to boost readability
  • Expand: Create more in-depth content
  • Reword: Rewrite your sentences, paragraph, or article
We know — INK’s AI writing features are quite impressive. However, the AI writing solution’s SEO feature is equally awe-inspiring. Indeed, our data study revealed that content with an INK SEO score of 94% is three times more likely to rank on Google’s first page.
But that’s not all.
Getting an above 97% INK SEO Score means that you’re at least four times likely to rank in search engine’s top ten results.

Features of Frase

Frase offers four primary features, including Content Brief, Content Writing, Content Optimization, and Content Analytics. Let’s delve a little deeper.

Content Brief

Frase's content brief feature allows users to curate SEO-optimized briefs using the top results of a specific search query.

That's because it analyzes, dissects, and centralizes top content on Google in a single place. That way, users will be able to generate a complete content brief based on the high-ranking competitors’ content.

Since it only takes minutes, this feature saves time on search engine results research.

Content Analytics

Finally, Frase offers a content analytics feature for actionable insights.

Using Google Search Console, Frase offers data on what you should work on next. For example, it could identify pages that are starting to slip on search engines and require a refresh.

Besides identifying keywords that you're not ranking for, Frase content analytics also clusters your keywords.

Content Writing

Like INK, Frase offers an AI template feature for creating web content with a click of a button.

In other words, you can generate blog introductions, FAQs, and product descriptions, among others. Frase also offers paraphrasing and rewriting features to improve the quality of your writing.

It also offers an autocomplete feature for your sentences. That means you can generate an entire paragraph after writing a few lines.

Content Optimization

Frase offers an optimization feature to enable users to write and publish relevant content.

That's because the text editor uses a topical model to compare your content against high-ranking competitors. With that, you can quickly identify the specific keywords to include in your content.

Features of INK

INK features include search engine optimization, headline optimization, grammar, and spelling features. Other exciting functionalities include AI Writing templates, productivity features, and accessibility features.

Search Engine Optimization

We designed our AI system for Search Engine Optimization from the ground up to serve a specific purpose — boost content visibility.

INK analyzes and compares your content to competitors already ranking for your target keyword. Then, it provides an INK SEO Score to indicate your chance of ranking on search engines such as Google.

As you may have guessed, a low INK Score suggests that your content is unlikely to rank for a specific keyword. On the other hand, having a high INK score increases your chance of ranking high on search engines.

Indeed, our data study shows that content with an INK Score above 97% is at least four times more likely to rank on Google's top 10. Luckily, you don't have to be stuck with a low INK SEO Score. That's because the AI writing assistant provides specific tasks to improve content relevance and the INK Score.

INK AI-Writing Assistant Tools

INK offers over 60 AI-powered tools to help generate multiple copy variations for any support

For example, INK Advertise Tools can help generate Facebook Ads, LinkedIn Ads, and Google Ads for marketers. Likewise, publishers can use INK Website Tools to brainstorm blog ideas, blog outlines, and hero text.

Other noteworthy INK AI-powered tools include:

  • AIDA model sales copy generator
  • Domain names generator
  • Parts of Speech checker
  • Business name generator

There are several other AI tools options based on your needs. Whether you're a marketer, student, or CEO, there's an INK AI tool for everyone.

Headline Optimization

Since headlines offer your first chance at connecting with prospective customers, getting them right is a no-brainer. That's why we added various Headline Optimization features to INK.

These include:

  • Sentiment analysis
  • Headline relevance analysis
  • Topics in headline
  • Word count
  • Emotional intelligence analysis

The Headline Optimization feature also comes with a readability grade. That way, you can check whether the headline may be too complicated for your audience to understand.

Productivity Features

With INK, you can enjoy several features to help improve your productivity.

An example of such a feature is Focus Mode, which dims all the text that you may not be working on. That way, you can concentrate on the sentence or paragraph that matters.

Another noteworthy productivity feature on INK is its WordPress integration for importing .ink files.

That means you only have to create and optimize your content within the INK Editor once. After that, the WordPress plugin will upload the data — text, media, and metadata — into the WordPress editor.

Clarity and Engagement Features

INK offers several features to improve sentence clarity and content engagement.

For example, the grammar checker identifies spelling, grammar, and punctuation errors in your writing. Similarly, the passive voice checker and readability grade ensures that your content is easy to read.

As a result, your content will appeal to the largest audience possible.

Accessibility Features

INK has accessibility features to make content creation as enjoyable as possible.

For example, the Dyslexia Mode uses the Open Dyslexic font to ease reading, writing, and composing on the platform.

Also, the AI-writing assistant only shows black, white, and primary colors in the Colorblind Mode. That way, people with colorblindness can easily distinguish between elements.

Grammarly and INK: A Side-By-Side Comparison

FEATURES

COPY.AI

INK

AI Writing

AI Templates

Search Engine Optimization Features

Paraphrasing and Rewriting

Topic Clusters

Content Analytics

Headline Optimization

Dyslexia and Colorblind Modes

Plugin support

WordPress Support

Why You Should Use
INK Chrome Extension vs. Frase-Article Summarizer

As the name suggests, the Frase-article summarizer offers automatic article summarization features. This involves highlighting a block of text to create a brief statement or restatement of the content’s primary points. On the other hand, the INK Chrome Extension offers several features to give writers better control of their content creation process. For example, you can rewrite, simplify, and expand your sentences to get the most engaging content. Let’s delve a little deeper

Why You Should Use INK Chrome Extension vs. Frase-Article Summarizer

As the name suggests, the Frase-article summarizer offers automatic article summarization features. This involves highlighting a block of text to create a brief statement or restatement of the content’s primary points. On the other hand, the INK Chrome Extension offers several features to give writers better control of their content creation process. For example, you can rewrite, simplify, and expand your sentences to get the most engaging content. Let’s delve a little deeper.

Control the Context

Again, the quality of your AI-generated content relies heavily on the quality of input.

It means we couldn’t create a Chrome extension that simply summarizes a block of text, no! We had to give writers more control over their content. And that’s why the INK Chrome extension focuses strongly on the context.

With our AI writing solution, you can summarize individual sentences and paragraphs to generate the most quality content.

What’s more, the INK Chrome extension offers other functionalities to improve your text. For example, you can expand, rewrite, or simplify a sentence or paragraph to fit your target audience.

And there’s more.

Control Your Word Choice

The INK Chrome extension offers a quick way to avoid using the same word repeatedly in your writing.

That’s because the AI-writing tool comes with a Synonym feature to make your text appear more crisp and captivating. Besides making your text seem less dull, the Synonym feature is also an excellent way to expand your vocabulary.

Perhaps the best thing about the INK Chrome extension is its multi-platform support.

Control Your Writing Tone

Tone in writing describes the way authors use words and writing style to convey their attitude towards the reader and the topic. It often involves the following elements:

  • Choice and use of words
  • Level of formality
  • Words and phrases arrangement

For instance, business documents such as memos, reports, or emails usually require a formal tone.

So, how can you ensure that your message has the appropriate tone? That’s where the INK Chrome extension comes in. Thanks to our sophisticated AI-powered, you can generate content that aligns with your goal — whether that’s casual or formal.

Besides selecting the suitable tone for your message, the INK Chrome extension also gives you control of your word choice.

Multi-Platform Support

Use the INK Chrome extension across various web platforms.

These include social platforms such as Twitter, Facebook, WhatsApp Web, and LinkedIn. You can also use the AI-writing solution on Gmail, Slack, Outlook, and Google Docs.

Frase vs. INK: A Price Comparison

Here’s a breakdown of the price comparison between Frase and INK.

Frase Pricing

Frase offers three different plans. These include the Solo, Basic, and Team. Here’s a quick summary of the Frase pricing plan.

Solo Plan

Monthly

  • 1 user seat
  • 7 document credits
  • No document sharing
$19.99 / month

Basic Plan

  • 1 user seat
  • 30 documents
  • Unlimited document sharing
$44.99 / month

Monthly

$30.00 / month

TEAM PLANS

Team plan

  • 3 user seats ($25/extra)
  • Unlimited document credits
  • Unlimited document sharing
$114.99 / month / member
Now let’s consider INK’s pricing.

INK Pricing

INK offers four plans — INK Free, Starter, Pro SEO, and Team SEO Unlimited.

You can use the INK Free plan at zero cost. However, content writers looking for an extra boost in creative guidance may want to opt for one of the paid plans.

Here’s a quick summary of INK’s price structure:

Free

$0

Per month | Billed annually

Starter

$8.80

Per month | Billed annually

Pro SEO

$44

Per month | Billed annually

Team SEO Unlimited

$177

Per month | Billed annually
Finally, teams with more demanding projects can leverage the INK Custom plan to enjoy INK Pro Unlimited and accelerate growth. We didn’t forget students! For student pricing, be sure to check out our Education Plans.

Frase vs. INK: Knowing Which One to Use

Since both INK and Frase offer similar features, picking the ideal AI writing solution for your workflow can be challenging.

Like Frase, INK is an artificial intelligence-powered platform that helps writers scale their content creation process. This means you can enter specific keywords into both apps, then generate and optimize content around it.

At first glance, INK and Frase appear to have similar pricing plans.

However, the Search Engine Optimization add-on for Frase costs an additional $35 per month. Meanwhile, you won’t have to pay extra to access INK’s revolutionary SEO feature after subscribing to the Pro SEO plan.

Besides budget considerations, consider your business needs and which features align with your goals to decide which is the right tool for you.