A LinkedIn follow up message is sent after connecting with someone on LinkedIn. As most professionals know, the main purpose of connecting with someone on LinkedIn is to build a professional network. Follow-up messages are used to continue a conversation with a new connection.
It’s a way to move to the next step of your process, whether you want to:
- Offer a job or business opportunity.
- Introduce yourself to expand your network.
- Send a proposal.
- Express interest in developing a professional relationship.
Connecting with someone on LinkedIn is just a first step, akin to acquainting yourself with someone new at a social gathering. A follow-up message is a way to deepen that relationship so that it potentially flourishes into a business opportunity.
The Importance of Follow-Up Messages
Follow-up messages are important because they provide a context for your actions [connecting with someone]. It’s a way to put yourself on someone’s radar.
- They help keep the conversation going.
- They show that you’re interested in what the other person says.
- Follow-up messages give you another chance to make a good impression.
- They remind the other person of who you are and what you have to offer.
- They help build relationships and foster networking opportunities.
- LinkedIn follow-up messages can help you generate leads and referrals.
- They can help you build your brand and reputation.
LinkedIn follow-up messages are a key part of maximizing your platform use. Writing proper follow-up messages is a key skill that will serve all professionals well. Here are a few tips for writing LinkedIn follow-up messages.
Tips for a Proper LinkedIn Follow Up Message
Writing a persuasive message isn’t easy. It comes with lots of practice and experience.
Keep Your Message Brief and Straightforward
It’s always best to assume that the person you’re contacting is busy. This is especially true considering the pace at which most industries move. It also follows that people have little patience for pointless conversations. Be brief and direct to the point. Focus on your key points, and provide important information right away.
Professionalism is a skillful balance of politeness and productivity. On the one hand, you want to get right to business. On the other hand, overdoing it could make you come across as overbearing and demanding. Politeness is a subtle way to show that you’re someone they’d enjoy interacting with.
It’s also among the basic courtesies everyone is expected to show others.
Thank Your Connection for Their Time
Thanking your contact for their time shows that you value and respect their time. It’s also a great way to end your message.
Try to ask your contact if there’s anything you can help them with. This is a simple way to show that your interactions could bear fruit to something worthwhile. It’s also a way to show interest in helping your contact reach certain goals.
This is important because many LinkedIn users connect with prospects only to sell themselves. This approach is wrong. It’s similar to going on a date and having other people talk only about themselves. Again, offer value by asking them how you can help. It’s a humbler approach that’s more likely to elicit a response.
End with a Call to Action
Finally, make sure to end your message with a call to action. This outlines the next steps they can take if they want to continue the conversation. A clear call to action is the key to fostering a professional relationship because it guides the recipient.
Check out these templates if you need examples of putting these tips into action.
LinkedIn Follow Up Message Examples
Hello [Prospect Name],
I hope all is well and you’re doing great! I just wanted to check in to see if you’re still interested in working together. I’m confident we can make amazing things happen, and I would love to chat more about the possibilities. Let me know if you’re free for a quick call this week. Thank you for your time!
Best [Your Name]
It was great connecting with you at the [event name] the other day. It sounds like we have a lot in common, and I think it would be beneficial to continue the conversation. I’ll email you later this week with more information about what I do and how it could help your business.
Looking forward to hearing from you soon,
Hi [Prospect name],
I hope you’re doing well! I wanted to follow up with you about our conversation last week. It was great talking with you, and I’m excited about the potential of working together. If you want to discuss matters further, you can reach me at [email address].
Thanks, [Your Name]
Hello, [Prospect Name]
Thank you for connecting, [Recipient Name]! I’ve found that LinkedIn is the best social media platform for finding people who can meet our company’s needs.
I came across your profile and saw you have a lot of experience relevant to our upcoming marketing campaign. We’re hoping you’d be interested in joining our team to help us increase the effectiveness of our strategy.
You’ll have access to our next-gen tools to help you create compelling content. If you’re interested or have any questions, please feel free to reach out to us at [company email].
We’re excited to hear from you in the near future.
A LinkedIn follow up message is a crucial messaging technique that allows users to encourage prospects to respond. A proper LinkedIn message could mean the difference between a new business opportunity and a wasted opportunity. Sending good messages is a matter of setting good impressions and accurate expectations.
It’s one of the key skills every professional must learn to grow their network. Improve your chances of finding quality leads by following our simple tips. Turn them into habits with continued practice.
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