LinkedIn CTA Generator

Include call to actions in your content: short, powerful messages to get your audience to take action.

By using this tool, you certify that you have reviewed the LinkedIn Advertising Policies and will comply with them. Generating content in violation of these ad policies or that is not advertising content is grounds for removal from our platform.

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Create Unique and Better LinkedIn CTAs Using INK's AI Tool

INK's LinkedIn CTA Generator

INK's LinkedIn CTA Generator

Writing a LinkedIn CTA that motivates the sales funnel can be challenging — even for the savviest marketers. Luckily, INK's LinkedIn CTA Generator can write short, powerful messages to get your audience to take action.

Main LinkedIn CTA Takeaways:

  • CTA refers to call-to-action.
  • CTA is a marketing term for any directive that encourages visitors to take the desired action.
  • LinkedIn's users can make calls to action anywhere in their profile.
  • Calls to action encourage the individuals to take the next step.
  • Consider writing a LinkedIn CTA that's clear and concise.
  • Give your readers a reason to click the call to action.
  • Color plays a significant role when crafting a LinkedIn CTA.
  • Consider personalizing your CTA.
  • Use INK's LinkedIn CTA Generator to create call-to-actions for your LinkedIn page.

What is a CTA in LinkedIn?

What is a CTA in LinkedIn?

What is a CTA in LinkedIn?

A CTA is a call-to-action — a marketing term for any directive that encourages visitors to take the desired action. The professional networking platform LinkedIn allows users to make a call to action anywhere on their profile.

These include in the Publications, Projects, Summary, or Multimedia sections. Some popular examples of a LinkedIn CTA include Sign Up, Contact Us, Learn More, Register, and Visit Website.

So, what is the purpose of writing LinkedIn CTAs?

Well, calls to action motivate the sales funnel. Besides intriguing readers, calls to action can also encourage them to take the next step. Moreover, LinkedIn CTA comes with an analytics data feature that tells marketers how prospects interact with their calls to action.

A call to action can exist in forms such as text hyperlink, plain text with no link, and buttons.

How Do You Make a Call to Action on LinkedIn?

How Do You Make a Call to Action on LinkedIn?

How Do You Make a Call to Action on LinkedIn?

Start with a clear and concise call to action that describes what you want your audience to do. Also, it's best to focus on the benefits that customers will enjoy when they click on the CTA. Other tips to help write a compelling LinkedIn CTA include adding colors and personalizing the message.

1. Write a Clear and Concise CTA

Consider writing a LinkedIn CTA that's clear and concise.

Like other advertising platforms, LinkedIn ads have a specific character limit. As such, it's best to use a few, strategically chosen words to describe what you want your audience to do. You may opt for CTAs like sign up, register, or learn more.

The point here is to jump straight to the point.

2. Focus on the Benefits

Studies on conversion rates show that users prefer to learn about the offer before clicking on a CTA.

In fact, putting your call-to-action ahead of the offer can reduce conversions by up to 17%. On the other hand, FriendBuy managed to boost sign-ups by 34% by explaining key benefits next to their CTA.

So, give your readers a reason to click the call to action. For example, add a brief description or some details about the tangible benefits that they'll get from clicking on the CTA.

3. Choose Colors

Colors play a significant role when crafting a LinkedIn CTA. That's because contrasting colors can catch visitors' attention and draw them in.

SAP reported that orange-colored CTAs boosted their conversion rate by over 32.5%. Similarly, Performable found that red CTAs raised conversions by 21%.

However, an understanding of how these colors impact an audience's conversion is essential. For instance, blue evokes a feeling of trust and security, while red creates a sense of urgency.

4. Personalize Your Message

According to HubSpot, personalized CTAs convert 42% more visitors into leads than untargeted call-to-actions. In other words, your message becomes more powerful when it targets specific people.

So, consider personalizing your CTA. For example, you could target individual customers with a promo, product details, or a discount.

Use INK's LinkedIn CTA Generator

Consider using INK's LinkedIn CTA Generator to create call-to-actions for your LinkedIn page. It's a free AI-powered tool that can help you create a LinkedIn CTA that'll get your audience to act.

Type your Product Name and Brief Concept in the field provided. Then click the "Create" icon to generate your call-to-action.