Microcopy Generator

Microcopy refers to tiny tidbits of copy, short sentences that tell the user what to do, address user concerns and provide context to your business.

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Sample AI Output

The article might be a complete masterpiece, or it might not. Either way, it's all about the writer's creativity, heart, and thinking.

Create Better Copy With INK's Microcopy Generator

INK's Microcopy Generator

INK's Microcopy Generator

Businesses use microcopy to address concerns or clarify the next steps — providing a better customer experience. Make your microcopy writing session a breeze with INK's Microcopy Generator.

Main Microcopy Takeaways:

  • Microcopy is a single-word or single-sentence copy
  • Microcopy examples include CTA buttonsbullet pointserror page textunsubscribe text, and advertising slogans
  • UX writing is concise, snackable, and jargon-free
  • UX microcopy provides information, guides users, and facilitates interaction
  • Great microcopy is clear, engaging, and conversational

UX copywriting is a vital part of the design process. Besides engaging digital product users, compelling UX copywriting can improve user experience significantly. 

One powerful form of UX copywriting that we often overlook is microcopy. Here's why it's a huge deal. 

Most people don't read text in its entirety on their digital devices. Indeed, studies suggest that users read roughly 20% of the text on an average page that has 600 to 800 words.

In other words, using concise text in UX design can improve usability by up to 124%. That's where micro copywriting and INK's Microcopy Generator come in. 

Later we'll explore how this web-based tool can improve your UX copywriting. Now, we'll address the most pressing question. 

What is Microcopy?

What is Microcopy?

What is Microcopy?

Microcopy is a single-word or single-sentence copy. It's short, sweet, and persuasive. Well-written microcopy increases user engagement, augments understanding, and improves the user experience (UX) as a whole. You can think of microcopy like brand voice — a personality for your brand. It sits in the corner and occasionally delivers a quip. It also clarifies, leads, and helps site visitors, software users, or ad viewers.

Here are just a few places you can use microcopy:

  • Button text
  • Bullet points
  • Slogans
  • Error page text
  • Email copy
  • Placeholder text

You may have seen the acronym "UX" added to "microcopy" in some blog posts — and that's acceptable. The phrase "UX microcopy" is another term for microcopy. In other words, both words have the same meaning. 

While UX microcopy and microcopy are interchangeable, UX writing is much broader. 

What's the Difference Between UX Writing and Microcopy? 

What's the Difference Between UX Writing and Microcopy?

What's the Difference Between UX Writing and Microcopy?

UX writing extends beyond microscopy. UX writing guides users — site visitors, software subscribers, or general viewers — through your user interface (UI). Think of UX writing as art with intent. And it intends to help users interact with your product or environment. 

As such, typical UX copy includes microcopy — buttonslabelsmenus, and so forth — as well as longer pieces of text. These include FAQsproduct descriptions, and instructions.

Forget creating a website or a piece of software and then jamming UX text in afterward. The best UX writing takes place at the same time as visual design. Buttons change length depending on the text they hold; compelling pop-ups seamlessly blend graphics with the copy.

UI text should be:

  • Concise: Use as few words as possible to describe what you mean or what you want the visitor to do.
  • Snackable: Break longer chunks of text into short, snappy paragraphs — ideally three sentences or fewer.
  • Jargon-free: Lose the buzzwords — unless you cater to industry mavens or developers.

Some of the best practices above also apply to micro copywriting — but we'll come back to that.

Why Is UX Copywriting Important?

UX writing is essential because it makes your site better. You could stick to placeholder text for buttons — but let’s face it, that's boring. If you use standard text across the board, you miss an opportunity to personalize your brand. People won't buy your product if your site makes them want to nap. UX copywriting ensures that your brand is at the forefront. 

Pro Tip — A/B Testing: Microcopy    lends itself very well to split testing. Deploy two or three    microcopy-enhanced    versions of a landing page and monitor click-through and conversion rates. Then, go with the best-performing version of your page to raise revenue.

Now that we've highlighted the importance of UX copywriting, let's return to the basics. 

How Do You Write Good Microcopy?

How Do You Write Good Microcopy?

How Do You Write Good Microcopy?

INK's Microcopy Generator offers one of the quickest ways to write excellent microcopy for your business. However, if you're looking to go through the process manually, consider the steps below. 

1. Find Your Voice

Microcopy is charming, not bossy. It's also friendly and unique. 

Before you begin writing, think about what you want your brand voice to sound like. Are you envisaging your brand voice as confident and direct? Or, perhaps you are going for playful and casual? 

Write a description of your brand voice and refer to it as you go along. This will ensure that your snippets are true to your brand voice and tone.

2. Keep It Light

Microcopy is persuasive, but it’s not a hard sale — and it's not clinical. 

It's best to avoid cold, impersonal, or boring text. Instead, keep your copy light, bright, casual, and relaxed. Put an amusing spin on error messages and default dead link pages, for example. 

In other words, treat your users as your friend and use a conversational tone. 

3. Be Clear

Microcopy is simple and clear, not woolly and obtuse. 

Think about how your users communicate with each other in the real world: do they use jargon or more simple language? Meet users on a level plain and speak to them.

4. Stay Helpful

Microcopy is a waymarker rather than a stumbling block. 

Buttons, bullet points, and slogans must guide visitors through your interface (or your sales funnel). Use microcopy to prompt action, provide helpful hints and give kudos where it's due.

Micro Copywriting Best Practices

The best micro copywriting practices involve putting your objective ahead of everything. You may also want to use numerals in your copies to improve clarity. Speaking of clarity, another good practice is to be sure you are using correct grammar and to avoid passive voice. 

Ready to roll? Use the following best practices to make your microcopy stand out:

  • Put your objective first: Begin button text with an instructive verb like clicktapboost or erase.
  • Numerals, not words: Use numerals, rather than words, to promote clarity.
  • Nix double negatives: Keep your grammar on point at all times. Ain't nobody got no time for double negatives.
  • Use present tense: Stay away from past or future tenses.
  • Clarity is key: Avoid obscure synonyms for well-known terms.
  • Use active voice: Actions happen here and now, so don't use passive voice.
  • Be consistent: Stick to my or your across the board, rather than switching from one POV to another.
  • Use progressive disclosure:    Read more buttons help break content up over several pages, reducing reader fatigue and overwhelming your readers.
  • Subtle humor is fine: Steer clear of slapstick unless you sell comedy props.

These best practices may seem a bit complicated and a lot to remember to the uninitiated. Luckily, INK's Microcopy Generator can help you avoid the stress of learning UX copywriting.

First, let's go over some microcopy examples. 

Six Microcopy Examples to Help You Get Started

Six Microcopy Examples to Help You Get Started

Six Microcopy Examples to Help You Get Started

Ready to see microcopy in action? There are hundreds of different kinds of microcopy out there — here are six types to get you started. In each case, we'll list standard (i.e., boring) copy for each, and then we'll show you what a more interesting microcopy looks like.

1. CTA Button Text

Standard button microcopy: Click here; Okay; Submit

Optimized button microcopy: Get started; Sure thing; Sign me up

This optimized    button text    is interesting, engaging, and lighthearted. It's different from the norm, so it grabs the user's attention.

2. Humorous PD Bullet Points

Standard bullet point: Chair measures 24" by 36" by 40"

Optimized bullet point: Soft; supportive; great for chair forts

Product descriptions can be pretty dry. A little irreverence promotes a sense of levity and drives engagement — after all, laughter is good for the soul.

3. Advertising Slogans

Standard slogan: Your handy flower store

Optimized slogan: Newton's local flower bower

Boring slogans just don't cut it. Play with words and make your motto memorable instead — just don't go overboard.

4. Error Page Text

Standard error page text: Error 404: Page not found.

Optimized error page text: Whoops — something's not right here!

What are the other 403 errors, anyway? Error page text is easy to modify, so why not make it more interesting.

5. Email Microcopy

Standard email microcopy: Unsubscribe here

Optimized email microcopy: Bored with us? Click here to say bye-bye.

Minor changes like this make marketing emails a bit more interesting.

6. Web form Placeholder Text

Standard placeholder text: Message; Must have at least 8 characters

Optimized placeholder text: Tell us everything; What's your password?

Why settle for standard placeholder text when you can tweak it to suit your brand voice?

Use INK's Microscopy Generator for UX Copywriting

Compelling microcopy conveys personality and guides users through your website or software interface. Don't have time to create copy? Use INK's Microcopy Generator to generate microcopy in seconds. 

Consider the steps outlined below: 

  1. On the INK site, select the Tools option
  2. Scroll down to the Website Tools section and click on Microcopy
  3. Provide a Product Name
  4. Write a brief description 
  5. Click Create to generate microcopy

INK's Microcopy Generator is effective, free, and saves time. 

It can generate the perfect microcopy to tell users what to do or address user concerns. More importantly, you won't have to spend extra funds on a UX copywriter.