YouTube Ad CTA Generator

Include call to actions in your video and descriptions: short, powerful messages to get your audience to take action.

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Use YouTube Ad CTA Generator to Boost Sales

INK's YouTube Ad CTA Generator can help you create short, powerful messages that'll encourage your customers to take specific actions. This AI-powered tool can help get your audience to subscribe, comment or view another video. 

Main YouTube Ad CTA Takeaways:

  • Subscribe CTA is a piece of content that encourages an audience to arrange to receive notifications about new videos.
  • YouTube ad call to action refers to an interactive element that appears over an ad. 
  • YouTube CTA can help drive clicks to a specific website. 
  • You can edit the CTAs directly in your video.
  • Annotations can be an effective way to encourage an action. 
  • Viewers can click on overlays to see a CTA on any page on the web. 
  • You can use INK's YouTube Ad CTA Generator for free. 

What Is a Subscribe CTA?

What Is a Subscribe CTA?

What Is a Subscribe CTA?

A Subscribe CTA is a piece of content that encourages an audience to arrange to receive notifications about new videos. It provides a chance for brands that use video marketing to convert visitors into regular viewers. You may have noticed this in various YouTube content. It's when the creator implores viewers to "click the buttons below to subscribe and tap the notification bell next to it." 

Here's why Subscribe CTAs are vital. 

Brands that use video marketing are always looking to grow their subscribers — and for good reason.

In a video marketing study, 83% of video marketers say video helps them with lead generation. Also, 80% believe that video has directly helped increase sales.

Platforms such as YouTube often feature new videos on the subscriber's home page. That way, visitors will see those videos more frequently and generate more views for the channel. 

The video streaming giant also tracks the number of viewers who subscribe after watching a video. That means videos that attract new subscribers enjoy a higher ranking and a spot in the related section. 

Besides the Subscribe CTA, another noteworthy YouTube CTA is the call to action in the YouTube ad. 

What Is a Call to Action In a YouTube Ad? 

A YouTube Ad call to action refers to an interactive element that appears over an ad. Its purpose is to help drive clicks to a specific website. Although the overlay appears at the beginning of the video, it collapses into a thumbnail image after 15 seconds. 

Viewers on desktop browsers can expand the CTA by hovering their cursor over it. On the other hand, mobile browser users have to tap the thumbnail image to view the YouTube ad CTA

How Do You Do a Call To Action On YouTube? 

How Do You Do a Call To Action On YouTube

How Do You Do a Call To Action On YouTube

Brands looking to add a CTA while creating or editing YouTube videos have a few options. You could edit the CTAs directly in your video or include annotations in the content. Another option is to use YouTube ad overlays. However, if you're unsure of how to proceed, consider using INK's YouTube Ad CTA Generator

1. Edit YouTube CTA In the Video

One way is to include CTAs right in your video. While this is the most basic option, it's an effective way to encourage viewers to take the desired action. 

There are two ways to edit your call to action into the video. 

The first involves adding a screen at the end — or during — the video to tell the subscribers what they should do next. Alternately, you could add an auditory request rather than using a full screen. 

2. Consider Using Annotations

Annotations can be an effective way to encourage a specific action. They're this little bubble of text that pops up during videos to remind viewers to either subscribe, comment, or view another video. 

One thing to note about annotations is they only link to other content on YouTube. 

As such, this method is practical if you want viewers to consume other content on your channel. Conversely, annotations may not be the best option if you're trying to get users to visit a landing page

3. Don’t Forget YouTube Ad Overlays

Businesses that enable Google Ads for their YouTube channel can add an Ad Overlay to their videos. That way, viewers can click to see a CTA on any page on the web — unlike annotations. 

Perhaps the most exciting thing about using Ad Overlays is that they currently cost nothing. Businesses only have to pay for the views purchased when promoting the video with a Google Ads campaign. 

4. Your Ad CTA Should Match the Video's Goal

Video marketers often make their content with a specific goal in mind — whether it's lead generation or following on social media. So, it would be best if the CTA for your YouTube ad makes the desired action clear.

For example, Disney placed social media CTA buttons at the end of Moana's trailer on YouTube.

With that, viewers could follow the movie across platforms such as Facebook, Instagram, and Twitter. What's more, it allowed the entertainment giant to push Moana-related content to its new followers.

Ultimately, the social media CTA button helped Disney generate more hype and awareness for the movie.

That brings us to the next question:

How Do You Add a CTA Button to Your YouTube Video?

How Do You Add a CTA Button to Your YouTube Video?

How Do You Add a CTA Button to Your YouTube Video?

The process of adding a CTA button to your YouTube video begins with opening a Google Ads account and setting up a video campaign. After that, you only have to add the overlay in the dashboard. 

A call-to-action (CTA) overlay is an interactive element that pops up over an ad to drive clicks to your website. It comes into view at the beginning of the video and collapses into a thumbnail after 15 seconds. 

Note that the behavior of CTA overlays varies depending on the device you're using. 

For example, the CTA overlay on desktop browsers expands when viewers hover their mouse over it. Meanwhile, the mobile browser's CTA only expands when users tap the thumbnail image. 

Here are some technical requirements of adding a CTA overlay to your YouTube video:

  • Headline text
  • Landing page
  • Thumbnail
  • Display URL
  • CTA text

Read on to see how these elements combine to create a CTA overlay for YouTube videos.

How to Create CTA Overlays for Your YouTube Videos 

To add a CTA overlay while creating or editing a YouTube ad, follow the steps outlined below. 

  1. Click on Call to action
  2. Add a call to action and headline
  3. Specify your landing page URL alongside your headline

The call-to-action can be up to 10 characters, including spaces. Then, the headline can contain as many as 15 characters including, spaces. Finally, YouTube will auto-generate a thumbnail for the channel's icon. 

Use INK's YouTube Ad CTA Generator

Writing a YouTube CTA that encourages your audience to take action can be tedious for most people. 

While you can hire a writer to handle the task, using INK's YouTube Ad CTA Generator is a great alternative. Even better, this artificial intelligence-powered tool is free to use. 

Enter your product name and include a brief concept to get the tool started. Then click on the "Create" icon to begin.