About INK Content, Inc.

INK is a content technology company dedicated to the future of Content Performance Optimization (CPO) and driven by a vision of a world where storytellers control their own search destiny. The company’s proprietary, ground-up AI and real-time integrated platform bridge the gap between content creation and return on investment (ROI). By working to democratize content performance, INK shifts control of content’s searchability into the hands of the people and companies who create it. The company is led by serial tech entrepreneur and Chief Executive Officer Michael Umansky, marketing and AI expert and Chief Technology Officer Alexander De Ridder, and seasoned marketing and sales executive and Chief Revenue Officer Gary Hayman.


Michael Umansky

Michael is driven by the power of next-generation technology to shift the way businesses market themselves. At 21, he started his first technology venture, one of the world’s first video streaming companies, 7 years before YouTube went live. By age 24, he was instrumental in growing the early-stage startup, Idera Software, into a global enterprise of over 250 employees. In 2008, he co-founded Gazzang, a startup recognized as an early player in Big Data encryption that was later acquired by Silicon Valley bellwether, Cloudera. In 2016, he co-founded EDGY Labs, a trend forecaster and SEO incubator that provides end-to-end enterprise-level SEO solutions for Fortune 500 brands. By leveraging the innovation refined at EDGY, he formed INK to empower writers.

Co-Founder & CEO


Alexander De Ridder

Where most people see problems, Alexander sees potential. He started programming at the age of 13 and has since established a reliable reputation as a visionary Thought Leader. From startups to Fortune 100, he has designed dozens of technologies ranging from artificial intelligence to application development and marketing technology. His imagination and innovative prowess know no boundaries and have powered patented solutions for over 50 businesses worldwide. As a strong leader and active mentor, he nurtures those around him with encouragement and challenges them to be their best selves.

Co-Founder & CTO


Gary Haymann

Gary is a passionate, driven, and creative entrepreneur. He is a determined and seasoned sales-minded leader with two decades of experience pioneering new products and markets. He has accomplished this by working with clients to truly understand their needs to deliver comprehensive solutions. Organization and persistence have led to a proven track of generating results for his clients. For the past six years, Gary has focused on the digital marketing revolution, helping to develop products and services based on next-gen technologies.

Co-Founder & CRO