The NLO Revolution

Discover what Natural Language Optimization (NLO) means for future Content Creators
The iPhone has boosted the Attention Economy. Since the introduction of the iPhone in 2007, demand for content has increased and content creation has followed this trend.

With the introduction of GPT-3 in 2020, content creation tools have exploded and the sheer volume of content created went into an exponential growth phase.

Every single Content Creation tool is adding to the problem. It’s getting easier and faster to write a high volume of content. Therefore, it’s also getting exponentially more difficult to rise above the noise.
So, what does that mean for your content?

With this explosion of content creation tools, it's exponentially more valuable than ever for your content to be found.

While most tools focus on writing faster, INK writing solutions bridge the gap to make your content find your audience. To achieve this, we are part of a movement called: “Natural Language Optimization” or “NLO”.

Since we know that most platforms (Google, Facebook, Twitter, LinkedIn, TikTok…) want to retain their audience; the more that your content aligns with this goal, the more frequently your content is going to be distributed.

Our goal is to help you become a content creator who gets distributed. This is what we like to call Natural Language Optimization. NLO is the process of optimizing your content to rise above the noise.
How can you use NLO today?

Start with your audience's intent in mind.

Be more empathetic.
Every time you create content, you need to fulfill a purpose. Are you trying to:
Whatever you’re trying to achieve with writing, there is always an end goal. Focus on this purpose. Most of the time it means providing value and helping people solve their problems or questions.

How you’re addressing your audience matters. You probably don’t use the same type of language when reaching out to your boss, teacher or friend. Adapt your words, grammar and tone to them.

Substance and form matters.
Insider Insight
INK for Chrome helps you express your thoughts in the right words and tone.

Go where your audience lives.

Create content there.

How does your audience behave online?

  • 8.5 billion searches are performed every day. No matter what you do, people are looking for your products and services in Google.
  • 4.62 billion people are active on social media: That’s 58.4% of the population.
  • People are significantly more likely to pay for digital content. More than 70% of internet users pay for digital content each month., paying $294 billion for it in 2021.
Insider Insight
INK for Chrome works on popular websites like Google Docs, Gmail, Facebook, LinkedIn, WhatsApp Web, Slack Web and more every day.

You don’t have to be perfect,

just better than your competitors.
Better can mean being different. People are picking you (or your solution) because you’re standing out. The reason they are choosing you is because you’re telling a unique story that is resonating with them.

We are now in a time of creators as marketers.
Insider Insight
INK improves everyday and is used by more than 400,000 users and counting…