INK Brand Guide and Assets

Discover the proper INK assets to use when mentioning or promoting the INK brand.
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Logo

INK is one word, spelled with the uppercase and and a line below. While you can download the logo, it’s important to note that the graphics are proprietary. It is protected under intellectual property laws.

How to Use Our Logo

Our primary logo is a white text on a pink background. Meanwhile, the secondary logo is the reverse version — that’s pink text on white background.
We recommend using the primary logo in a white frame, and use the secondary logo on a pink frame.
However you can use two other variations of the INK logo. For example, we suggest using the secondary logo with a pink border, when you have a gray frame. You can also use a black INK logo with a white background and black frame.

Don’t use any
other color

Don’t change the
text style

Don’t change the
text style

Don’t change the
text style

Don’t change the
text style

Don’t change the
text style

Don’ts

Do not alter our logo in any way.
Don’t use the INK logo as part of your product, business, or service name.
Please Don’t combine our logo with other graphics without written consent from INK.
Please don’t display our logo in a way that suggests that INK endorses your product, service, or business.

Exclusion Zone

Besides protecting the clarity of the INK logo, we also want it to have as much impact as possible. That’s why we recommend surrounding it with an area of space known as the exclusion zone.
Color

Primary Color

INK’s hero color is INK Pink, with an hex code of #E45C96. We use Blue ( #2499E7) for accent and Gray (#505876) for text. Our last primary color is White — that’s #ffffff in hex.

INK Pink

HEX CODE
#E45C96
RGB
228 – 92 – 150
CMYK
5 – 79 – 9 – 0

White

HEX CODE
#ffffff
RGB
228 – 92 – 150
CMYK
5 – 79 – 9 – 0

Text Grey

HEX CODE
#505876
RGB
228 – 92 – 150
CMYK
#505876

Accent Blue

HEX CODE
#2499E7
RGB
228 – 92 – 150
CMYK
228 – 92 – 150

Success Green

HEX CODE
#E45C96
RGB
228 – 92 – 150
CMYK
5 – 79 – 9 – 0

Warning Yellow

HEX CODE
#ffffff
RGB
228 – 92 – 150
CMYK
5 – 79 – 9 – 0

Error Red

HEX CODE
#2499E7
RGB
228 – 92 – 150
CMYK
5 – 79 – 9 – 0

Secondary Color

Our secondary colors are Success Green, Warning Yellow, and Error Red.

Typography

Typeface

Our preferred font is Montserrat. Also, the acceptable font weights and styles include Bold, SemiBold, Medium, and Regular Montserrat.

Montserrat

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9

Font Weights and Styles

Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9

SemiBold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9

Medium

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9

Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9

Media Assets

INK Desktop Editor

Thanks for your interest in the INK Editor. You can access our INK Desktop Editor media asset here.

INK Web AI Tools

Thanks for your interest in the INK Web AI Tools. You can access our INK Web AI Tools media asset here.

INK Chrome Extension

Thanks for your interest in the INK Chrome Extension assets. You can access our Chrome Extension media assets here.

Get all INK Assets in One Package