INK Brand Guide and Assets

Discover the proper INK assets to use when mentioning or promoting the INK brand.

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Logo

The INK Logo

INK is one word, spelled with the uppercase and and a line below. While you can download the logo, it’s important to note that the graphics are proprietary. It is protected under intellectual property laws.

How to Use Our Logo

Our primary logo is a white text on a pink background. Meanwhile, the secondary logo is the reverse version — that’s pink text on white background.
We recommend using the primary logo in a white frame, and use the secondary logo on a pink frame.
However you can use two other variations of the INK logo. For example, we suggest using the secondary logo with a pink border, when you have a gray frame. You can also use a black INK logo with a white background and black frame.

Don’ts

Do not alter our logo in any way.
Don’t use the INK logo as part of your product, business, or service name.
Please Don’t combine our logo with other graphics without written consent from INK.
Please don’t display our logo in a way that suggests that INK endorses your product, service, or business.

Exclusion Zone

Besides protecting the clarity of the INK logo, we also want it to have as much impact as possible. That’s why we recommend surrounding it with an area of space known as the exclusion zone.

Color

Primary Color

INK’s hero color is INK Pink, with an hex code of #E45C96. We use Blue ( #2499E7) for accent and Gray (#505876) for text. Our last primary color is White — that’s #ffffff in hex.

INK Pink

HEX CODE

#E45C96

RGB

228 – 92 – 150

CMYK

5 – 79 – 9 – 0

White

HEX CODE

#ffffff

RGB

228 – 92 – 150

CMYK

5 – 79 – 9 – 0

Text Grey

HEX CODE

#505876

RGB

228 – 92 – 150

CMYK

#505876

Accent Blue

HEX CODE

#2499E7

RGB

228 – 92 – 150

CMYK

228 – 92 – 150

Success Green

HEX CODE

#E45C96

RGB

228 – 92 – 150

CMYK

5 – 79 – 9 – 0

Warning Yellow

HEX CODE

#ffffff

RGB

228 – 92 – 150

CMYK

5 – 79 – 9 – 0

Error Red

HEX CODE

#2499E7

RGB

228 – 92 – 150

CMYK

5 – 79 – 9 – 0

Secondary Color

Our secondary colors are Success Green, Warning Yellow, and Error Red.

Typography

Typeface

Our preferred font is Montserrat. Also, the acceptable font weights and styles include Bold, SemiBold, Medium, and Regular Montserrat.