Is adding meta keywords to WordPress a mystery to you? This article is for you.
Search engines crawl each website to curate as much data as possible. The goal? To offer your page to the audiences that need it the most. One of the ways to ensure search engines have all the information they need is metadata.
Now, don’t get us wrong. The last time google used meta keywords as a ranking factor was in 2009. But it’s still a valuable resource in SEO.
Unfortunately, WordPress doesn’t have a default installation for metadata; you have to incorporate it yourself.
In this article, we’ll show you how to add this data manually or through plugins.
Let’s delve into the details.
How Adding Keywords And Meta Description In WordPress Is Beneficial?
Adding keywords and meta descriptions to a WordPress website can have many advantages.
Firstly, it helps search engines better understand your site’s content and accurately index them in their database.
Secondly, using targeted keywords in your meta description increases the click-through rate from search engine results pages (SERP). It encourages potential visitors to click on your link.
Additionally, keyword tagging for internal linking also has its benefits. It provides a logical structure for users and search engines, making navigation easier and encouraging SEO rankings.
Finally, including metadata helps improve user experience by enabling other features like social sharing tools.
Adding Meta Keywords To WordPress Manually
Adding meta tags manually is quite effortless. Let’s assume you are John Smith, a food enthusiast that blogs about recipes. You may have something like this:
<meta name=”author” content=”John Smith”>
<meta name=”copyright” content=”© 2020. John Smith All Rights Reserved”>
<meta name=”description” content=”A food enthusiast with
years of experience, John Smith brings a human touch to his
Here’s a detailed step-by-step guide on adding meta keywords to WordPress.
Step 1: Log in to your hosting account control panel.
Step 2: Select the file manager and open the public_html folder on your screen.
Step 3: Tap the “wp-folder” option.
Step 4: Click the directory labeled “themes.”
Step 5: Select the folder carrying your theme’s name
Step 6: Click the header.php format and edit through the drop-down menu.
Step 7: Include your meta tags in the header section and save the changes.
Manually adding meta tags is easy because “John smith’s” website has a generic purpose. In a situation where your website has several themes, you may have to create different tags for the posts. Or you can opt for the plugin option.
How To Add Meta Keywords Using A PLugin
Step 1: Sign up for WordPress hosting if you haven’t.
Step 2: Log in to your dashboard and download the Yoast plugin
Step 3: Install and configure the plug-in (you may need to answer a couple of questions.)
Step 4: Open the WordPress blog editor and scroll down
Step 5: Insert your focus keyphrases and meta descriptions in the field provided for it.
Step 6: Yoast analyzes your metadata to determine if it suits your content and hits all SEO checklists.
Step 7: Update the changes.
Adding meta keywords to WordPress is an effective way to boost SEO and it increases your website visibility.
It can be tricky at first, but with some practice, you can make the most of this powerful tool.
Adding specific keywords related to your content helps search engine crawlers find and index your pages faster. This results in higher ranking results on SERPs.
With the right strategy and careful implementation, meta keywords will give your website an edge over your competition.
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