Free Guide on Generating Meta Tags for SEO

Meta tags are elements included in your web pages to help search engines better understand the content of your page.

Meta tags are not always visible to users but essential for SEO. They give your website an edge over competitors by providing relevant information about your page to search engines.

This article explains everything you need to know about meta tags and how generating meta tags is easier now.

Meta Tags: the Basics

Types of Meta Tags

There are different types of meta tags. This part of the article explains the most important ones.

Meta Description

The most common type of meta tag is the “meta description” tag which provides a short description of the page’s contents. This description appears in search results when users look up related topics or keywords. It should be concise yet descriptive, typically between 150 and 160 characters long. This will ensure that your description isn’t truncated in search engine results and make it more appealing to potential visitors.

Robots Meta Tags

Robot meta tags are HTML codes that control search engine indexing, crawling, and archiving. They help bots understand what content should be indexed and displayed on search engine results pages. If you want to block specific pages from being crawled or indexed, you can use robot meta tags to do that.

Viewport Meta Tag

Viewport meta tags are an important part of website optimization and design. They enable websites to adjust the widths, heights, and scales of various elements on a webpage to look consistent across different devices. This enables users to have a seamless viewing experience regardless of what device they use.

It also helps developers ensure their pages are not distorted when viewed from different dimensions or sizes. Viewport meta tags are useful in HTML documents as well as XML documents for mobile development. A popular example of viewport meta tags is “initial-scale=1.” It sets the initial zoom level of a page to 1x, irrespective of the device’s resolution.

person typing on laptop computer
Photo by Kenny Eliason on Unsplash

Generating Meta Tags With AI Tools

While meta tags like the viewport and robot meta tags may require coding skills, you can generate meta descriptions easily.

In fact, some tools make generating meta tags like meta descriptions easier than ever. INK is one such tool. It helps writers, bloggers, and website owners to generate SEO-optimized meta descriptions for blog posts, product pages, and e-commerce stores.


Meta tags are essential to SEO and website optimization. They help search engines understand the content on your page, as well as provide additional information to users.

By understanding the basics of meta tags, you can create effective tags that will improve your website’s visibility in search engine result pages. There are several types of meta tags, including meta descriptions, robots meta tags, and viewport meta tags. Each type has its own purpose and should be used accordingly.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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