Meet Abir Ghenaiet
Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.
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Abir's Articles
4 Key Product Mix Elements for Product Demand
Try to think of your favorite brands; you’ll notice that their business isn’t built on a single…
Product Market Strategy Meaning, Importance, and Examples
Every business needs a solid marketing strategy. Companies rely on marketing to generate interest for its products…
Extended Marketing Mix Strategy and Its Benefits
Most of those reading this article are likely familiar with a marketing mix. It’s an integral part…
What Is Promotion Strategy and Its Importance?
Competition is a vital aspect of business. But it can get frustrating having to come up with…
Improve Revenue With Effective Sales Promotion
Sales promotion means driving sales. The next question is how? Sales promotion involves the use of advertising,…
The Three C’s of Positioning in Marketing Mix
Product positioning is how a company positions its products in a field and advertises these products to…