Meet Abir Ghenaiet
Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.
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Abir's Articles
How To Drive Better Email Marketing Response Rate
Tracking marketing metrics is the only way to know your audience’s response to each campaign. It helps…
Effective Text Message Marketing for Car Dealers
Text message marketing for car dealers is a powerful tool. It allows car dealerships to reach their…
Effective Guide to Target Bulk Email Marketing
Target bulk email marketing can be a highly effective way to reach and engage your target audience…
Effective Guide to Permission-Based Email Marketing
Gone are the days when email marketing meant sending unsolicited emails to a list of unsuspecting subscribers.…
Email Marketing Versus Direct Mail: Effective Guide
Email marketing versus direct mail – the age-old question. Should you focus your resources on reaching out…
Effective Guide to Email Marketing CPM Rates
Email marketing CPM rates are a critical metric to consider when launching an email campaign. With the…