Meet Abir Ghenaiet
Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.
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Abir's Articles
Email Marketing Smart Goals for Campaign Strategy
In the world of digital marketing, email plays an important role. Most businesses use it to reach…
Guide to Better Targeted Email Marketing
Email marketing is a powerful tool for building relationships with customers and prospects. Targeted email campaigns can…
Email Marketing Strategies for an Insurance Agency
Email marketing is an essential part of any insurance agency’s digital strategy. With the right tools and…
8 Lifecycle Email Marketing Campaigns to Grow Your Brand
What is lifecycle email marketing? We can liken it to a “touch point” marketing strategy, which focuses…
Understanding the Impact of GDPR on Email Marketing
The impact of GDPR on email marketing has been significant for organizations in the EU and beyond.…
Digital Marketing vs. Email Marketing: Exploring the Differences
Are you looking to launch a new marketing campaign but need help determining which strategy is best…