Marketing Strategy Proposal: Effective Guide & Free Sample

In today’s competitive business landscape, having a one-size-fits-all marketing strategy is insufficient. Each business is unique, as should its marketing approach. That’s why tailoring a marketing strategy proposal to fit your prospect’s specific marketing needs is important. If you’re wondering how to write a marketing strategy proposal, you’re in the right place.

Writing a marketing proposal is not just about knowing your prospects but also understanding their needs to help them achieve their marketing objectives. This guide will discuss how to write an effective marketing strategy proposal that will land you marketing gigs.

So, whether you’re just starting your marketing agency or are a marketing professional, this guide will come in handy!

What is a Marketing Strategy Proposal?

A marketing strategy proposal is a formal document that outlines your marketing agency’s plan for helping an organization achieve its marketing objectives. It details the steps you will take to promote the company’s products, goods, and services to its customers. 

A marketing strategy proposal may include details on the marketing mix that you will use to reach the business’ target audience. And the budget and timeline for implementing the proposed strategy. The proposal may also include metrics and KPIs (key performance indicators) you will use to measure the marketing campaign’s success.

A marketing proposal should also demonstrate what makes you stand out from other marketing agencies. And why a client should choose you over your competitors. Avoid overly technical language and keep it simple. Provide enough details to help stakeholders understand how you plan to execute a successful marketing strategy for their firm.

digital marketing artwork on brown wooden surface
Photo by Diggity Marketing on Unsplash

How to Write A Marketing Strategy Proposal

As a marketing agency, writing a marketing strategy proposal for a company requires a thoughtful approach. You want to ensure that the proposal meets the client’s needs and expectations.

Here’s how to write a marketing strategy proposal.

Understand your client’s needs.

The first step in writing a marketing strategy proposal is researching and understanding your client’s needs. This requires gathering information about the company’s products, services, target audience, competitors, and marketing goals.

The information can be obtained through interviews with the company’s team members, market research, and online research. You can also review the client’s website, social media pages, and other marketing materials to gain insight into their current marketing strategies.

Research the Market

Conducting thorough research on the client’s market and target audience is critical to implementing the right marketing strategy. This may involve analyzing customer behavior and preferences, identifying key industry trends, and studying competition.

By gaining a deep understanding of the market, you can tailor your strategy to the needs of your client’s target audience. And utilize an approach that gives the client a competitive advantage. 

Set Objectives

Once you have understood the client’s need and researched the market, you want to set clear objectives. These objectives should be specific, measurable, achievable, relevant, and time-bound (SMART).

The objectives should align with the overall goals of the client’s business. By setting clear objectives, you can measure the success of your strategy and make adjustments as needed.

Develop an action plan.

Once you have gathered the necessary information, you can develop an action plan that addresses the client’s needs. The action plan should outline the key strategies you will use to help clients achieve their marketing goals. This could include a variety of tactics, such as social media campaigns, email marketing, search engine optimization, and content marketing.

Selecting effective tactics for achieving the objectives of the marketing strategy is critical. By selecting the right tactics, you can maximize the impact of the strategy and help the client achieve their marketing goals.

Create a framework for the proposal.

With the action plan in place, you want to create a framework for the marketing proposal. The framework should outline the proposal’s key elements, including the executive summary, problem statement, proposed solution, marketing strategies, timeline, and budget. 

Write the marketing proposal.

With all in place, begin writing your marketing proposal. It should be written concisely and persuasively, highlighting your agency’s expertise. 

1. Cover page

The cover page should include the following:

  • Your company’s name and contact information.
  • The client’s name and contact information.
  • The preparer of the proposal.

Remember, the cover page is the first thing your potential client will see, so you want to make it perfect.

2. Executive summary

The proposal should begin with an executive summary that provides an overview of the proposal’s key elements.

Include an overview of your company, what the proposal offers, and why the client should choose your business. The executive summary should provide a high-level summary of the proposed marketing strategy and its potential impact on the client’s business.

3. Problem Statement and Action Plan

The executive summary should be followed by a problem statement that identifies the client’s marketing challenges and outlines the proposed solution.

Outline the plan you devised through research and your discussions with the client. Present the marketing strategies you intend to employ in a detailed and comprehensive manner, demonstrating your understanding of the client’s needs and goals. 

4. Timeline

Provide a timeline for the start and completion of each part of the action plan and the timeline for the entire project. 

A timeline in your proposal helps you stay on track and lets the client know when you expect the result. Being as realistic as possible will help you avoid making commitments you know you won’t be able to meet.

Unexpected events might interfere with your plans, but try to be realistic at the start of the project and plan for potential delays.

5. Create a Budget

Developing a detailed budget for the marketing strategy is essential to its success. This budget should include all costs associated with executing your chosen tactics, including advertising and other expenses. Clearly describe what will be done and how much each step will cost.

Creating a realistic budget lets the client know exactly how much is needed to execute the strategy effectively. It’s better to be straightforward about the associated costs than surprise the client with unexpected expenses later.

6. Define KPIs

Defining the key performance indicators (KPIs) you will use to measure the marketing strategy’s success is another critical step. These KPIs should align with your set objectives and be based on measurable data.

By tracking these KPIs over time, you can measure the impact of the strategy and make adjustments as needed.

7. Conclusion

Wrap up the proposal with a brief conclusion that lets the client know they’ve reached the end of the proposal. If your proposal is supposed to be an actual offer for a contract, you may need to include a terms and condition section. And an agreement to be signed.

The terms and conditions page must include the contract start and end date, the agreed-upon price, and payment methods. 

The agreement section should be precise and clear. It should communicate that the client accepts the proposal on the date of signing and that work will begin upon signing the document. 

Present Your Proposal

Once you have completed the above steps, you can professionally present your marketing strategy proposal to the client. 

Marketing Strategy Proposal Sample

Executive Summary

This marketing strategy proposal outlines our plan to increase brand awareness, drive customer acquisition. And boost revenue for your B2B software company that offers a cloud-based solution for inventory management.

We will accomplish these goals by leveraging a multi-channel marketing approach that combines digital and traditional tactics. Our strategy is designed to be data-driven and highly targeted, ensuring that every marketing dollar is spent efficiently and effectively.

Problem Statement and Action Plan

We found that you have struggled to gain market share due to a lack of brand awareness and limited marketing resources. Even though your product is best-in-class.

Our market analysis revealed a significant need for inventory management software among small to medium-sized businesses. The market is highly competitive, with several established players vying for market share. However, we identified a gap in the market for a software solution that is easy to use, affordable, and highly customizable. Your product fits this niche perfectly.

Our plan includes the following:

– To Increase brand awareness

We will achieve this by combining digital and traditional marketing channels, including SEO, PPC, social media advertising, email marketing, and trade shows.

Search Engine Optimization (SEO): We will optimize your website for search engines to increase organic traffic and improve visibility in search results. We have allotted three weeks for the optimization. And will assess the effectiveness of this strategy in two months, four months, and six months.

Pay-Per-Click Advertising (PPC): We will launch targeted PPC campaigns on Google and Bing to drive qualified traffic to your website. We have allotted two weeks for this strategy. And will assess the effectiveness of this strategy in two months, four months, and six months.

Social Media Advertising: We will create targeted social media ads on platforms like Facebook, LinkedIn, and Twitter to increase brand awareness and conversions. We have allotted three weeks for this strategy and will assess the effectiveness of this strategy in two months, four months, and six months.

Email Marketing: We will launch targeted email campaigns to nurture leads and drive conversions. A duration of three weeks has been allotted for this strategy. We will access the effectiveness of this strategy in two months, four months, and six months.

Content Marketing: We will create high-quality content that addresses your target audience’s pain points and positions your product as the solution to their problems. A duration of two months has been allotted for this strategy. We will access the effectiveness of this strategy in two months, four months, and six months.

– To Boost revenue

We will accomplish this by implementing a customer retention strategy focusing on delivering exceptional customer experiences, providing ongoing support and education. And offering to upsell and cross-sell opportunities.

We have allotted four months for this strategy and will assess its effectiveness of this strategy during that period.


We require eight months to implement our proposed strategy and measure its effectiveness fully.

Marketing Budget:

The cost for this marketing strategy is $500,000 in the first year. The budget includes advertising costs and agency fees. 


Our proposed marketing strategy is designed to increase brand awareness, drive customer acquisition, and boost revenue for your business.

By leveraging a multi-channel marketing approach that combines digital and traditional tactics, we will ensure that every marketing dollar is spent efficiently. Thereby, helping you achieve your marketing goals. 

Win With the Perfect Market Strategy Proposal

As a marketing agency or marketing professional, a perfect market strategy proposal is crucial to winning clients and gaining new business. You can win bids by thoroughly researching your client’s needs, and creating a comprehensive marketing proposal to match their needs.

This guide on how to write a marketing strategy proposal will set you up for success.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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