Secrets to Writing a Winning Upwork Proposal

Do you want to increase your chances of getting hired on Upwork? Writing an effective proposal is one of the best ways to do just that.

If you can demonstrate why you’re the perfect person for the job and show your enthusiasm, you’ll be sure to snag that contract! In this blog post, we’ll look at some tips on how to write a winning Upwork proposal.

What Is an Upwork Proposal?

An Upwork proposal is a formal application you submit on the online freelance job platform Upwork. It should include your qualifications and experience for a particular job listing.

Also, include an explanation of why you are the best person for the job. With this application, you’ll be able to demonstrate your skills. Then, you can show potential employers that you can take on the work they need to do.

Importance of a Winning Upwork Proposal

1. Stand Out From the Crowd

 A good Upwork proposal will help you stand out from other applicants who may be applying for the same job. By providing a clear and well-crafted proposal, you’ll be able to demonstrate why you’re the best person for the job.

2. Show Your Abilities

 A great Upwork proposal should also provide an overview of your skills and experience, showing why you’re suited for the position. This can include examples of past work or even a portfolio of relevant projects you’ve completed.

3. Establish Credibility

Writing a clear and concise Upwork proposal is one way to prove your Credibility as an applicant for a job on the platform. It’s important to show employers that you can handle the project and deliver results.

4. Show Your Enthusiasm

 A good proposal should also demonstrate your enthusiasm for the job and why you believe you are a great fit. This will be more easy for employers to tell whether or not you’re genuinely interested in the position. This can be an important factor when deciding who gets hired.

5. Be Professional

Upwork is a professional platform, so it’s essential to present yourself professionally in your application. Ensure that your proposal is free of errors and typos and includes all relevant information about your qualifications for the job in question. 

How to Write a Winning Upwork Proposal

person writing on brown wooden table near white ceramic mug
Photo by Unseen Studio on Unsplash

1. Read the Job Description Carefully

Before writing anything, it’s essential to read through the job listing thoroughly. This is to understand what kind of project it is and what skills the client requires.

Make sure you point out relevant experience or qualifications. This way when writing your proposal, you can make a strong case for why you’re the right person for the job.

2. Make It Concise and Clear

Your Upwork proposal should be written in a way that you can easily comprehend and read through.

Avoid long-winded sentences or paragraphs, and keep your proposal as brief as possible while conveying all relevant information about yourself. 

3. Customize Your Proposal

Don’t just copy and paste a generic template – make sure your proposal is tailored to the specific job listing.

Show that you’ve taken the time to read through it carefully. Employers will appreciate how much effort you’ve put into customizing your application for their needs. 

4. Provide References and Portfolios

Providing references and a portfolio of your past work can be a great way to show employers that you’re best for the job. This will help demonstrate that you have the skills and experience necessary to deliver results.

5. Proofread Your Proposal

 It’s essential to proofread your Upwork proposal to ensure it is free of typos and grammatical errors. This shows that you are professional and take the time to ensure everything looks good before submitting it for consideration. 

Correct Format for Your Upwork Proposal

1. Introduce Yourself

Start your proposal by introducing yourself and explaining why you’re the most suitable for the job. This is a great way to capture the employer’s attention and make them more likely to read through your application.

2. Explain Your Qualifications and Experience

 The next step is to provide an overview of your skills and qualifications that make you suitable for the position. Be sure to include any relevant past work or projects that showcase your abilities in this area.

3. Demonstrate Enthusiasm

 Ensure you express delight for the project in your proposal, which will help employers see that you are genuinely interested in the position. Show them why you believe you are a great fit and how you can contribute to the project’s success.

4. Provide References

 Provide references or a portfolio of past work that show your capabilities in this area. This will help employers see that you can complete the work they need and make them more likely to hire you for the job. 

5. Provide Samples of Past Work

 Providing samples of your previous work that is relevant to the job can also be a great way to demonstrate your abilities.

6. Close With a Call-to-Action

Finally, close your proposal with a call-to-action to contact you if they have any questions or want to discuss further details about the position. This is a great way to get them eager for what you have and ensure that your application stands out from all others! 

What to Avoid on Your Upwork Proposal

Too Much Information

It’s important to keep your proposal concise and on-topic. Try to include only a little irrelevant information or go off tangents that don’t relate directly to the job listing.

Unprofessional Language

Make sure your Upwork proposal is written in a professional manner and free of any slang or unprofessional language. This will help demonstrate that you are a severe applicant for the job. 

Too Little Detail

While it’s essential to keep your proposal short and sweet, make sure you provide sufficient details. Let it be about why you believe you’re the best fit for the position. This can include examples from past work or any qualifications that make you stand out as an applicant.

Upwork Proposal Examples

Example 1

Dear employer, 

I’m writing to apply for the social media marketing coordinator job you posted on Upwork. I have over five years of experience in the field and am confident that I can help take your business to the next level. With my knowledge of SEO best practices and ability to craft compelling content, I believe I would be a great fit for this position. 

A few examples of past work include managing campaigns on both Twitter and Instagram for several organizations. This is within the industry and launching successful email marketing campaigns for clients. Additionally, I have successfully increased visibility for companies through organic search engine optimization techniques. 

If you have any inquiries or would like to discuss further details about my qualifications, please don’t hesitate to contact me. I’m confident that I can provide the results you’re looking for, and I am excited at the prospect of working together.


Your Name 

Example 2

Dear employer, 

I’m writing in response to your job posting for a website designer on Upwork. With my three years of experience in web design and development, I have the knowledge of HTML, CSS, and JavaScript languages. Thus, I believe I would be an excellent fit for this position. 

I have been into designing and developing websites from scratch for multiple clients over the past few years. Also, I have led teams of designers on larger-scale projects. To demonstrate my capabilities further, please look at my portfolio of past work. 

I’m confident I can help you achieve the goals you have in mind for your website. Thus, I am excited to discuss further details with you. If you have any questions, please don’t hesitate to contact me. 


Your Name 


How Do You Write a Project Proposal for a Thesis?

After you write a great project proposal for Upwork, you need to begin pitching. You want to show off your skills and convince the client to hire you, so it’s important to do it right. 

How Many Proposals Can You Send to Work Every Day?

Upwork has a limited number of bids that you can send every day. But you get 10 Connects every month, and sending one proposal costs at least two connections, and sometimes up to six. 

Is It Appropriate to Apply for a Job If There Are Many Offers?

Applying if there are 20 requests for a job may be a waste of time. This is unless you are 100% sure you have what the client needs. Clients tend to look at proposals in the order they appear. When they find one or two they like, they proceed to interviewing those clients. 

How Do I Know If a Client Saw My Proposal?

In order to tell if a client saw your proposal, you have to check whether it was rejected or approved. If you receive notification that “your proposal was closed,” it means someone else was hired. You could also see “the posting was removed from Upwork”, or the client withdraws it without hiring a freelancer.


Writing an effective Upwork proposal is an effective way to double your chances of getting hired on the platform.

With these tips and examples, you’ll know how to write a winning Upwork proposal that will make employers take notice! Just remember to keep it concise and customized for the job listing, provide references or portfolios as necessary. Proofread carefully before submitting it for consideration. Good luck and happy job hunting! 

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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