4 Basic Tips: How to Write an Unsolicited Business Proposal

Every small business marketing strategy relies on unsolicited proposals, therefore, learning how to write unsolicited proposals can be a significant business milestone.

Proposals often persuade a company to recruit a specific individual, buy a product or service, or invest in a brand. When meeting prospective clients, you should be able to confidently and efficiently explain your case.

Creating proposals requires time, effort, and networking to make an excellent first impression. This article offers tips for writing a business proposal to grab attention and compel action.

Let’s get started!

What is an Unsolicited Business Proposal?

An unsolicited business proposal is a document you create and send to potential clients or partners without them asking. It’s an opportunity to introduce yourself, explain your services or products, and show how they can benefit the recipient. Effective unsolicited business proposal requires research, planning, and persuasive writing skills.

A well-crafted unsolicited business proposal should include information about who you are, what you offer, why it’s beneficial, and how much it will cost. You’ll need to provide evidence to back up your claims and ensure they are presented clearly and concisely.

How to Write an Unsolicited Business Proposal in 4 Quick Steps

Writing an unsolicited business proposal requires you to think strategically and creatively about how to present your ideas in the most effective way possible. To ensure your proposal is successful, it’s essential to follow specific rules when writing it.

Here are some tips on how to write an unsolicited business proposal:

 How to Write an Unsolicited Business Proposal
Photo by Microsoft Edge on Unsplash

1. Use Clear and Concise Language

When writing an unsolicited business proposal, using clear and concise language is essential. Avoid using overly technical terms or jargon that may confuse the reader. Instead, write simple sentences that get your point across quickly and effectively.

Make sure it’s easy for the reader to understand using clear and simple language. Break up long paragraphs into smaller chunks, and include visuals when appropriate.

Keep your points brief and concise — don’t ramble on or go off-topic. Finally, be sure to have a call to action at the end of your proposal to get an answer quickly.

2. Tailor Your Message to the Recipient’s Needs

Before you start writing your proposal, take some time to research the recipient. Find out as much information as possible about their needs, objectives, and interests so that you can tailor your message accordingly.

This will help you write a more effective proposal that addresses their specific requirements. It also shows them why working with you would be beneficial to them.

3. Give Evidence and Examples

When writing your proposal, you must include evidence and examples that demonstrate your point. This could be statistics, customer reviews, case studies, or even screenshots of successful projects you have worked on.

Providing evidence gives potential customers confidence in your abilities and reassurance that you can provide what they are looking for.

4. Keep It Short and Sweet

Your proposal should be concise and straightforward without going into too much detail.

Too much information can overwhelm readers and make it difficult for them to understand your message. Keeping your proposal within a few pages will make the recipient more likely to read it.


Knowing how to write an unsolicited business proposal can take your business to the next level. By studying your target audience and following proposal writing best practices, you can create a persuasive document to attract potential clients.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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