Free Guide on Writing Effective One-Page Proposal

Writing a one-page proposal can be a daunting task. But with the right knowledge and tools, it is possible to create an effective one-page proposal. This free guide will provide you with all the information on how to write one page proposal that will impress potential clients or partners.

A one-page proposal isn’t too different from a regular proposal. The major difference is the length. This means all the information in a standard proposal will be condensed into a single-page proposal.

How to Write One Page Proposal

A one-page proposal is important for businesses and entrepreneurs to share their ideas with potential clients or partners. To write a successful one-page proposal, you need to understand how it works.

These are the components of writing a persuasive one-page proposal.

Executive Summary

Your executive summary is the first part of your proposal. In a one-page proposal, it is even more critical. It is your chance to hit the ground running, and you shouldn’t miss it. It should be concise and descriptive so the readers will be excited about the project.

In your executive summary, clearly state what problem you are trying to solve. You should say this in the first sentence so readers immediately know what the proposal is about.

After that, explain why this problem matters and why this is the best time to address it. Make sure to provide evidence and facts where necessary.

Explain Your Solution

Discuss the details of your proposed solution. Be specific about how you plan on addressing the issue at hand. Explain each step and emphasize the advantages of using your solution over others.

Remember to focus on the benefits to the client or partner if possible. In a one-page proposal, you may not be able to go into details as much as you’d have done in a regular proposal. Nonetheless, you should show how you’ll do it.

Key Results

A one-page proposal should include a section outlining the key results that you want to achieve. This will help ensure your document looks professional and is easy to read. It also helps to provide clarity on what you are offering and how it fits into the budget.

Start by identifying the deliverables or goals of the project. Outline any research that needs to be done to complete the project. Then add any relevant points that support your solution.

Make sure to keep it short and concise so that readers can quickly understand what you are proposing. Include a clear list of all the elements needed for success. This could include a timeline, cost estimates, and other details.

Note that there can be slight alterations to these components according to the circumstances. Nonetheless, these steps should suffice in most instances.

Sample One-Page Proposal Template

Executive Summary

A successful digital marketing campaign requires expertise and intimate knowledge of the target industry. We, at [DIGITAL MARKETING COMPANY] understand that you have specific needs and goals when it comes to healthcare. That’s why we offer comprehensive digital marketing solutions tailored to your startup. Our team is experienced in all facets of digital marketing, from SEO optimization to content creation and management to analytics-based insights.


We start by understanding your unique brand story and use this as a basis for creating engaging campaigns that effectively communicate with customers. Our experts will develop targeted advertising strategies through organic and paid channels to ensure visibility and reach. We will utilize platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and Twitter Ads. Further, they will conduct keyword research to help drive qualified leads. Additionally, we can create sophisticated tracking systems which measure user engagement on every channel so that we can monitor performance accurately.

Also, our team offers website development and maintenance services. This includes optimizing sites for maximum performance, ensuring fast loading times across multiple devices, and ensuring pages are secure and compliant with legal requirements. Our developers also provide CMS (Content Management System) integration, allowing content creators within your organization to update websites easily without needing any coding experience. Finally, our professionals can assist in crafting effective landing page designs for lead generation or customer retention campaigns.

Key Results

At the end of each project, our goal is always to deliver measurable results. You’ll be able to track key metrics such as website visits, conversions, time spent on the site,  click-throughs, and more. These metrics give us invaluable feedback about the success of our efforts and allow us to make data-driven decisions going forward. With these powerful insights, we can adjust existing campaigns or launch new ones based on what’s working and what isn’t. Through continuous testing and monitoring, we guarantee that no stone is left unturned when it comes to achieving success in your digital marketing initiatives.


Digital marketing has become essential for businesses of all sizes particularly startups wanting to get ahead in their respective industries. By leveraging our years of experience and cutting-edge technology, we believe that together we can create an effective strategy.

 Final Thoughts

The steps and the example given should give you the help needed on how to write one page proposalthat’s perfect.

An effective one-page proposal can be a great way to convince potential customers, partners, and investors that you have a valuable idea or product. It’s essential to take the time to craft a well-thought-out proposal that is perfect for each audience.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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