Write Better PR Proposals in These Simple Steps

As a PR professional or company, there are several opportunities for you out there. Many businesses and individuals need to market themselves, and they don’t know how to do it.

That’s your job, and you make a lot of money doing just that. To stay ahead of the pack and land juicy PR deals, you should know how to write PR proposal that sells your services.

This article shows you exactly how to go about it.

How to Write PR Proposal

If you want to know how to write a good PR proposal, the subsequent subsections show you how.


The first step of writing an effective PR proposal starts with research. Research your client to understand the level of PR work they’ve done before. If they haven’t done any, look at how you can build a PR strategy from scratch.

Another important part of your research is to understand the industry. Look at your client’s competitors’ public relations strategy, and find ways of doing it better.

For example, you can make great progress with social media PR if your target audience is young adults. Conversely, social media PR may not deliver great results when targeting older people. Your research helps fine-tune all of this.

Draft Your PR Plan

Business newspaper article
Photo by AbsolutVision on Unsplash

Armed with the result of your research, you can now draft your PR plan. Start by developing a base document that outlines the PR goals and objectives. This document should provide background information on your team and product/solution and offer an easy-to-follow guide on how you’ll communicate with your customers.

Next, consider breaking down the PR plan into sections based on the tactics you will use. Let this be your key focus when drafting the plan. It should cover relevant points such as campaigns, strategies, budgets and messages you want to send out.

Lastly, set achievable goals that are specific, measurable and time-based. Doing this helps you keep track of the campaign once you get started.

Include Social Proof

Social proof is a great way of convincing clients that you’re the perfect contractor for the PR job. To do this, cite examples of previous PR campaigns you’ve done. It’s even better if the example cited is for a company or individual in the same industry.

Additionally, you could also include feedback from existing customers and reviews that demonstrate the value of your services. This way, potential clients can be assured they’re working with a trustworthy and reliable PR agency who have had successful results in the past.


It’s essential to determine the budget for your campaign and ensure that it aligns with your goals. When creating a pricing plan, consider factors such as the size of the project, the scope of work, the timeline, and the resources needed. You should also factor in the value you can bring to the client through your services.

A good way to start is by researching what other agencies are charging for similar projects. This will give you an idea of how much you should charge for your own services.

Once you have determined a price range, create a template or list of services that you offer and their associated costs. Be sure to explain each service clearly and include any additional charges that may come up along the way.

Draft Your PR Proposal

Once you’ve identified which strategies to use and collected the necessary social proof, you can move forward with creating your PR plan.

Make sure that it covers all elements, such as budgeting, messaging, target audience and more. Furthermore, ensure that it’s clear and concise, so it can easily be understood by both stakeholders and those unfamiliar with the industry.

Doing this will help make your proposal attractive and convince prospects that you are the right choice for them.

Final Thoughts

When it comes to achieving success in the PR industry, knowing how to write PR proposal is essential.

As a PR professional, you want to ensure your clients get the best value for their money and that your strategy can help them. To do this, you must create a comprehensive yet detailed proposal that covers all the components needed for a successful campaign.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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