Free Internal Business Proposal Guide: Tips & Sample

As an employee, you may encounter situations where you need to propose an idea to your manager or colleagues. In such cases, you may need to write an internal proposal. An internal business proposal outlines a plan or idea for improving a process, service, or product within an organization.

In this blog post, we will discuss an internal business proposal, its elements, and the steps to write an effective one. We also include a proposal example to get you started.

What is an Internal Business Proposal?

An internal proposal is a document that presents an idea, plan, or solution to an existing problem within an organization. It is typically written by an employee looking to create organizational change or solve a problem. The document is submitted to managers or other organization stakeholders for approval or support.

An internal proposal should be concise, clear, and understandable. This is mainly because the document might be presented to people who may not understand technical language.

Reasons for Writing an Internal Proposal

There are several reasons why an employee or team may need to write an internal proposal

Some of the most common reasons include the following:

1. To propose a new product or service

You may need to write an internal proposal to propose a new product or service that the organization can offer its customers.

2. To propose a process improvement

Another reason to write an internal proposal is to propose a process improvement that can streamline operations or increase organizational efficiency.

3. To propose a cost-saving measure

An internal proposal may be written to propose a cost-saving measure that can help the organization reduce its expenses.

4. To propose a policy change

An internal proposal may be written to propose a change in policy that can improve the organization’s operations or address a specific issue.

Business Images | Free Vectors, Stock Photos & PSD
Business Images | Free Vectors, Stock Photos & PSD

Elements of an Internal Business Proposal

An internal proposal should include the following elements:

  • Executive summary: This is a brief overview of the proposal, including its objectives, benefits, and costs.
  • Introduction: This section should provide context for the proposal and explain why it is important for the organization.
  • Problem statement: This section should describe the problem or issue the proposal aims to solve.
  • Solution: This section should provide details on the proposed solution, including the benefits and drawbacks and how it will be implemented.
  • Implementation plan: This section should outline the steps that will be taken to implement the proposed solution, including timelines, resources required, and responsibilities.
  • Budget: This section should provide a detailed budget for implementing the proposal, including costs for materials, labor, and other resources.
  • Conclusion: This section should summarize the proposal and reiterate its benefits and importance to the organization.

How to Write an Internal Business Proposal

Writing an effective internal proposal can be challenging. To make the process easier, follow these steps:

1. Research and Develop your idea

Before you begin writing your proposal, clearly define the problem or issue. Conduct thorough research to identify potential solutions and determine their feasibility. 

Develop a plan for implementing your solutions and how they can favorably impact your company. By taking the time to comprehend the specifics, you can identify possible problems earlier and avoid sending a half-baked proposal to the management.

2. Develop A Solid Introduction

The introduction of your proposal should set the pace for the rest of your writing. It should provide context for the proposal and tell the audience why your idea is essential.

Your introduction should include a hook that will positively impact the audience and make them understand why your plan is crucial and significant. 

3. State the problem and offer a realistic solution.

Describe the problem or issue your proposal aims to solve. Briefly explain the solution you’ve researched, the benefits, and your expected results.

Elaborate on the benefits of your proposed solution and how it can significantly impact the company. 

4. Explain the implementation plan.

Drill down to specifics and explain the steps for implementing your proposed solution. Provide timelines for the start and completion of the plan. Specify the resources required, and outline who will be responsible for daily tasks and deliverables. 

Being as realistic as possible will help you avoid making commitments you know you won’t be able to meet. Unexpected events might interfere with your plans, but try to be realistic at the start of the project and plan for potential delays.

5. Present A Realistic Budget

Provide a detailed budget for implementing your proposed solution, including costs for materials, labor, and other resources. Break down the budget for each item, so the management can see exactly how much is required for each task. 

6. Edit and revise

Edit and revise the proposal to ensure it is clear, concise, and easy to understand. No one takes you seriously if your proposal is filled with jumbled and incomprehensible text. Also, ensure that your document has consistent grammar, spelling, and sentence structure. 

7. Present the proposal

Present the proposal to the appropriate stakeholders, providing them with the necessary information to make an informed decision.

8. Follow up

Follow up with the stakeholders to address any questions or concerns they may have about the proposal.

Internal Business Proposal Example

Here is an internal proposal sample that focuses on implementing a new CRM system:

Executive Summary

This proposal seeks the improvement of the efficiency of our customer service department. We propose the implementation of a new customer relationship management (CRM) system.


Our customer service department is responsible for providing high-quality service to customers. However, we have noticed that current processes and systems are causing delays and frustration for our customers and employees. 

We believe that implementing a new CRM system will help improve our customer service processes and enhance the overall customer experience.

Problem Statement

Our current customer service processes are outdated and inefficient. Customer service representatives are using manual processes to log customer inquiries, causing delays and inaccuracies in our customer service responses. 

Our customers are frustrated with the long wait times and inconsistent responses that they receive, negatively impacting our customer satisfaction ratings.


We propose implementing a new CRM system to automate our customer service processes. And provide our customer service representatives with real-time access to customer data. This will enable representatives to respond more quickly and accurately to customer inquiries, leading to a more positive customer experience.


The implementation of a new CRM system will have several benefits for our organization, including:

  • Increased efficiency. Automating our customer service processes will reduce the time required to respond to customer inquiries, leading to increased efficiency and productivity.
  • Improved accuracy: Real-time access to customer data will enable our representatives to respond more accurately to customer inquiries.
  • Enhanced customer experience: Faster response times and more accurate information will improve the overall customer experience, leading to higher customer satisfaction ratings.
  • Reduced costs: The new CRM system will eliminate the need for manual processes, leading to cost savings for the organization.

Implementation Plan

The implementation of the new CRM system will be done in three phases:

1: Planning and preparation, including selecting the vendor and creating a project plan.

2: System implementation and testing, including installing and configuring the new system.

3: User training and rollout, including training customer service representatives and the rollout of the new system.


The total cost of the new CRM system is estimated to be $50,000, including vendor fees, hardware and software costs, and training expenses. 

We believe that this investment will be quickly offset by the cost savings and increased efficiency that the new system will provide.


Implementing a new CRM system is essential for improving our customer service processes and overall customer experience. We hope you will consider our proposal and approve the necessary funding for this critical initiative.

Final Words

Writing an internal proposal requires careful planning, research, and attention to detail. It is important to clearly define the problem, propose a feasible solution, and outline an implementation plan and budget.

By following these steps, you can increase your chances of gaining support and approval for your proposal. Use the internal proposal example in this guide to get started on your own proposal.

Additionally, a writing assistant like INK can help you generate higher-quality proposals in less time

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

Creative Terms and Conditions Agreement in Business Proposal

In business, proposals are essential for securing contracts and agreements with clients. However, a proposal is only complete with terms…

March 17, 2023

Free guide to a statement of proposal sample

A statement of proposal is a document that outlines a proposed project or initiative in detail. It is typically used…

March 17, 2023

Free Proposal Letter for Training and Development for a Head Start

Training and development are essential to improve employees’ skills, knowledge, and productivity. A well-crafted training proposal can help an organization…

March 17, 2023

Detailed Guide to Free HR Consulting Proposal

HR consulting is an essential service for businesses of all sizes. HR consultants provide expert guidance to organizations on various…

March 17, 2023

Key Guide to Better Remote Work Proposal

The rise of remote work has been a significant trend in the business world over the last few years. With…

March 17, 2023

Guide to Free E-Commerce Proposal Template

E-commerce has become one of the most popular ways of doing business recently. With the increasing number of people using…

March 17, 2023