Closing the Deal: Free Proposal Conclusion Guide

In the world of business, writing proposals is a crucial skill. A well-written proposal can make the difference between winning or losing a contract, securing funding, or getting approval for a project. But even the most well-crafted proposal can fall short if the conclusion is weak.

The closing statement of a proposal can make or break the deal. As it is the last impression the recipient will have of the proposal and the proposer. The proposal conclusion example in this guide will help you stay on track.

This article will explore the art of concluding a proposal, providing some guidelines and tips. We also include a proposal conclusion example to help you get started. Whether you are a seasoned proposal writer or a beginner, this article will help you master the art of closing strong.

What is a Proposal Conclusion?

A proposal conclusion is the final section of a proposal document that summarizes the main points presented throughout the document. The conclusion is where the proposal writer typically restates the proposal’s objectives, highlights the benefits of the proposed project. And provides a call to action for the intended audience or decision-makers.

The proposal conclusion should reiterate the relevance of the proposed project and emphasize how it addresses the needs and concerns of the audience. The conclusion may also include a summary of the proposed budget, timeline, and resources required to implement the project.

Overall, the proposal conclusion should leave a strong impression on the reader, convincing them that the proposed project is necessary, feasible, and beneficial.

Closing strong is not just about adding a perfunctory sentence or a standard call to action. It is an art that requires careful consideration of the recipient’s needs, and concerns and creative and strategic use of language, tone, and formatting. 

person in orange long sleeve shirt writing on white paper
Photo by Romain Dancre on Unsplash

How to Write A Proposal Conclusion

Recap the main points.

A reasonable proposal conclusion should remind the reader of the critical points you’ve made in the proposal. This could include a summary of the problem or issue you’re addressing, the proposed solution, and any supporting evidence or data.

Keep the summary brief and to the point, so the reader can easily remember the most critical points.

Restate the central argument.

It’s important to restate your proposal’s main argument or idea to remind the reader of what you’re trying to achieve. This should be done concisely and compellingly, reinforcing the proposal’s importance and urgency. 

Try to emphasize the main benefits of your proposal and how it will help solve the problem or issue you’ve identified.

Highlight the benefits

After restating your main argument, highlight the benefits of your proposed project. This could include cost savings, increased efficiency, improved outcomes, or other positive impacts. 

Be sure to explain how your proposal will address the problem at hand and how it will benefit the reader or the organization.

Address potential concerns

Addressing any potential concerns or objections the reader may have is essential. This helps build trust and credibility with the reader. Be respectful of any concerns or objections raised and provide a thoughtful response demonstrating your understanding of the issue.

Emphasize urgency

Convey a sense of urgency to your audience, highlighting the pressing need for action. Emphasizing urgency in your conclusion can motivate decision-makers to act quickly and commit to your proposal. 

To effectively emphasize the urgency of your proposal, outline the specific problems or challenges that your proposal is designed to address. Provide data or evidence that supports the urgency of these issues, such as declining sales, increased competition, or missed deadlines. 

Use strong language that conveys the gravity of the situation, such as “critical,” “urgent,” or “time-sensitive.”

Provide a clear call to action or recommendation.

Finally, provide a clear call to action or recommendation to the reader. This could include specific steps to implement the proposal or a broader call to action. 

Either way, it should be specific and actionable and clearly communicate what steps need to be taken.

Why you need to end your proposal properly

A well-written proposal conclusion is important because it helps to leave a lasting impression on your audience. And can make the difference between the success or failure of your proposal. 

Here are some key reasons why a well-written conclusion is important:

Summarizes the key points

The conclusion effectively summarizes your proposal’s key points clearly and concisely. This helps ensure your audience fully understands your proposal’s main objectives, benefits, and critical features.

Motivates action

The conclusion is your last opportunity to motivate your audience to take action. Whether to approve your proposal, provide feedback, or take some other action. 

Addresses objections

The conclusion is also an opportunity to address any objections or concerns your audience may have about your proposal. Acknowledging these concerns and providing clear answers can alleviate doubts and increase the likelihood of your proposal being accepted.

Leaves a positive impression

A well-written conclusion can leave a positive and memorable impression on your audience. This can strengthen your professional reputation and increase the likelihood of future collaboration.

Proposal Conclusion Example

Our proposed solution offers a comprehensive and practical approach to the challenges outlined in this proposal. By leveraging our expertise in [relevant field], we can help you achieve your desired results while maintaining the specified budget and timeline. 

Our team is dedicated to delivering high-quality work and providing exceptional service to our clients. We are eager to bring our skills to bear on this project.

We appreciate your considering our proposal, and we look forward to the opportunity to work with you. If you have any questions or concerns, please do not hesitate to contact us. We are excited about the prospect of collaborating with you and contributing to the success of your project.

Finishing Strong…

Ending a proposal is an essential part of the proposal writing process that requires careful consideration. A well-crafted conclusion can leave a lasting impression on the reader, and it can help to secure the approval of the proposal

Whether you end your proposal with a call to action, or a summary of the main points, ensure that your conclusion is persuasive. By following the proposal conclusion example above, you can increase your chances of success and create a proposal that stands out from the rest.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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