A Basic Guide to Writing a Proposal for an Event

Several factors contribute to the success of an event, making event planning challenging. On the other hand, writing a proposal for an event to persuade important stakeholders can also be intimidating if you don’t know where to start.

In this blog post, we’ll learn the nuts and bolts of writing a winning event proposal using a 7-step process. Read on!

What Is an Event Proposal?

An event proposal is a document detailing an upcoming event’s logistics. It explains the event’s goals and schedule, as well as other important details like the budget and who is responsible for what.

When creating an event proposal, it’s essential to consider every aspect of the event to create a comprehensive document. As a tool for planning and collaboration, it guides stakeholders to make timely decisions, execute the event successfully, and meet all goals.

The 7-Step Process for Writing a Proposal for an Event

These are seven easy actions to take to create a winning proposal and impress your audience.

white ceramic dinnerware set
Photo by CHUTTERSNAP on Unsplash

Consult With Potential Customers or Other Stakeholders

Know what your client wants before you start writing the proposal. Arrange a preliminary get-together to talk about their plans for the event.

You should know:

  • Name of the Occasion
  • The reason for the gathering
  • The total amount of invitees
  • Time, place, and expected arrival date
  • General style, mood, color scheme, or aesthetic
  • What they aim to achieve throwing this party

You should remember that your potential customer or stakeholders may not have any specific goals in mind just yet. After all, they seek your services because they recognize they need help with event planning. 

Bring samples of your work, color swatches, mood boards, etc., to show your client what you can do for them. Take note of what grabs their attention, and offer your suggestions.

During a business meeting, it is essential to make a favorable impression, so they desire to do business with you. Every time you interact with the people who have a stake in the event, use correct business etiquette.

Market Yourself

Beginning with an introduction to yourself and your event team is the first step in creating a real event proposal.

Your opening should include the following:

  • Providing a summary of your experience.
  • Who you are and what you’ve done in the field of special events
  • Scope of Work (if applicable)
  • Valid credentials of any kind
  • Licensing (if applicable) 
  • Professional Credentials
  • Partners in trade
  • Certificate of eligibility for federal employment (if applicable)

Also, include a list of accomplishments demonstrating why you are qualified for the advertised position. Your client may be comparing offers from several event planners, so keep that in mind. Highlight the expertise that makes you stand out from the crowd, and that will help you meet the client’s needs.

Provide a Captivating Description of the Event

You can move on to the proposal’s meat and potatoes when you have introduced yourself and the event. Essentially, this is a synopsis of the event’s delivery strategy.

In the description, you must specify:

  • The purpose of the gathering
  • Information gleaned from previous consultations with the client, including specifics and expectations
  • Some idea of the project’s schedule
  • Venues, food providers, and other vendors that could be considered
  • What you hope to accomplish and how you hope to do it, down to the details of the theme, color scheme, mood, etc.

Your event description should aim to persuade your customer or stakeholders that the event will be a success. Thus, you should do more than just list the event’s details. If writing is not your forte, a professional writer can help you convey your ideas and make this section more compelling.

It’s a good idea to include visual aids like mood boards, color palettes, and sample pictures to assist the client see the finished product. When writing the description of the event, keep their interests in mind.

List All Available Services

The items on this list will give the customer or other interested parties an in-depth look at the event services you are providing. And that includes the vendors you intend to work with. Making this list will require some legwork; you’ll want to include everything from table linens to takeaway gifts.

A bulleted or tabular service list is appropriate for small events like dinner parties or baby showers. To stay on top of everything for a big event like a wedding or corporate holiday party, divide your to-do list into subheadings.

Show Your Past Work

You can win over stakeholders who aren’t yet fully convinced of your concept by demonstrating why your events are truly exceptional. Provide photographs and client testimonials to showcase your experience in event planning.

Showing off your past work is a great way to demonstrate your skills and persuade clients that your design style is right for them. Your stakeholders may gain insight into what they want from your event by looking at similar events.

Add Estimated Expenses

Your client or other interested party will likely inquire about the cost of the event. After outlining the event in a way your stakeholders can visualize, describe the cost and purpose of each service.

Again, you want to be as thorough as possible so that your client isn’t surprised by any fees that weren’t anticipated. Include everything, from the chafing dishes used to keep food warm to the cost of delivering and setting up any rental equipment. Discounts, such as those for early booking, should also be mentioned.

Mention Event Policies

To manage your client’s expectations, including a list of your event policies at the end of your proposal may be helpful.

A few examples of criteria you could mention are:

  • Discounts on your offer are time-sensitive.
  • A breakdown of your refund policy
  • Agreements for Use or Damage
  • Due Dates for Payments

Thank the potential clients or stakeholders for their time and consideration at the end of your proposal. Ensure potential customers can contact you if they have any questions by providing your contact information.


Writing a proposal for an event is a comprehensive and necessary process to ensure that the event is planned and executed successfully. 

Once complete, stakeholders can review and approve the proposal with confidence knowing that all elements necessary for a successful event have been addressed. Following these steps will help ensure the event is organized and well-prepared for execution. 

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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