We see ads almost EVERYWHERE. But what separates the good ads from the bad? Well, it’s as simple as knowing how to use advertising to solve problems for your customers. This approach is also known as Problem Solution advertising. In this article, we’ll take a closer look at what makes this marketing strategy so effective. We’ll … Read more
The advent of the internet allowed us to create many different marketing tools to boost our campaigns. However, there’s one simple tool that seasoned marketers keep coming back to. The PAS format is a tried and true writing method. This article explains the PAS copywriting formula and provides tips for writing an effective problem agitate solve … Read more
Cold emailing is a vital tactic for any business. That’s why it’s important to know what you can or should include in your emails. This article shares key guidelines for cold emailing, especially problem agitate solve cold email. Examples of the most successful cold email cold emails share a common thread. From billionaire hedge funders to … Read more
Struggling to write an effective marketing message that converts customers? If you want to write better copy and save time as well, the PAS and AIDA copywriting formulas are the right tool for you! Using these formulas will help you write compelling and persuasive marketing copy by guiding you with a few simple rules. Let’s … Read more
Writing a winning job advertisement can be challenging. It goes beyond putting a few words together — it’s about attracting the best-qualified candidates. Several marketing strategies exist for writing attractive job advertisements to help sell your job. One such approach, the AIDA job advertisement principle, can help you write a job advert that will attract suitable … Read more
Email marketing is an effective tool for reaching and engaging with your audience. Excellent email content can help build trust, move people emotionally, and drive prospects to convert. Content plays a significant role in shaping online business narratives, whether you aim to generate new leads or encourage engagement. The AIDA email model can help create … Read more
