The Ultimate Guide to B2B Growth Hacking

As anyone in the space will tell you, the best…

As anyone in the space will tell you, the best tactic for B2B growth hacking is a process – establishing and then following a plan. It’s the same process that even the smallest startup can use but much bigger than that when you’re selling to big companies.

But to begin, any growth strategy begins with a hypothesis. You must first clarify the problem that you’re working on. Ideally, you should come up with a specific, measurable, objective goal. Then, you need a plan to reach that objective.

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Photo by Smartworks Coworking on Unsplash

What Is B2B Growth Hacking?

Let’s understand the basics first before getting into more complicated areas. Growth hacking for B2B means borrowing ideas and information from the business-to-consumer world to complement your B2B marketing strategy.

A growth hacker uses innovative ideas to increase the growth of their company. The ultimate goal of B2B growth hacking is to increase brand awareness and sales so that a company can increase revenue. These strategies can also be used to enhance a company’s value to its customers. 

More importantly, you need to be goal-orientated for growth hacking strategies. What this means is that the metrics you focus on need to revolve around scaling the business.

Growth hackers borrow and adapt from different approaches. That’s because they want to understand the business and its customers. They also have an eye for technology that enables them to be successful. This is critical for profitability. Because growth hacking has a broad definition, every company is using growth hacking because it incorporates all aspects of marketing.

In fact, growth hacking is really a transformation of marketing with new tactics. Adopt some of these tactics and creativity. Growth hacking is future-facing. It can vastly expand your company’s presence.

Types of B2B Growth Hackers

Here are some types of B2B growth hackers.

CEO/Co-Founder Growth Hacker

There are three main types of B2B growth hackers. The first and perhaps the most important is the CEO growth hacker. This type of B2B growth hacker is a tech-savvy internet marketing guru.

They leverage their online marketing skills to promote your company’s products or services. We call this person a pro marketer growth hacker because of their understanding of the B2B market.

Chief Marketing Officer (CMO) Growth Hacker

This b2b growth hacker focuses more on the overall marketing strategy of the company through a combination of traditional media and online marketing.

Most CMOs are not internet marketers. However, they understand the importance of online marketing and how it can be a powerful tool to drive business. 

Manager Growth Hacker

The manager growth hacker is a business marketing type who leads up several B2B growth hackers. He/she directs them to different objectives throughout the growth hacking process.

The Manager Growth Hacker’s job is to create an effective team and to manage all the activities happening at the same time.

Tips for Hacking B2B Growth

Your B2B growth won’t happen overnight. You need to follow time-tested strategies for success. Marketing and lead generation professionals need an extensive arsenal of growth hacking tools if they want to take their efforts to the top.

There are many companies, from small businesses and startups to large corporations, who have used growth hacking to develop influence in their respective markets.

Here are a few tips to help.

1. Work Backward, Move Forward

B2B growth hacking requires marketers to assess everything around the business. This assessment helps them to understand their current position and map out working strategies to move the business forward. 

The first thing to do is to retarget pages and posts. What does this mean? It means structuring your product or service around a certain group of visitors that you have already attracted but have yet to convert. This is a sub-tactic of content marketing, similar to tracking your competitors backward. This journey starts with incredible content, like anything related to content marketing.

2. Outsmart Your Competitors

Your business is competing with others, and you need all the advantages you can get. This means you have to track what they are doing, and it’s completely ethical. If you choose not to do it, others are doing it to you.

It means you read your competitors’ blogs, and they do the same. Once you read your competitors’ most recent posts, you can then utilize a similar process. Once you have it down, you can even use the same topics and link formulae.

By analyzing your competitors, you can outsmart them. Start a tradition – The first year is hard because you’re trying to develop traffic and build a brand. The second year is even harder because the competition ramps up even more, and you need to build on that. 

The notion of tracking your competitors is nothing new, and perhaps you already have a place for it in your business stratagem. However, most B2B growth hackers reserve it for the later stages of their marketing. Instead, it should be a core pillar of business development. It should be present and active from the very beginning.

3. Content Marketing Is Beyond Writing Blogs

Content is king, they say. But your businesses shouldn’t make the mistake of believing content marketing is simply about writing blogs; no, it isn’t. Content marketing is great for building awareness, gaining trust, and delivering relevant information to a potential customer. It involves other aspects.

Things like content and editorial calendars, SEO-optimized content, and writing blog posts with CTAs are equally important. 

Conclusion

The field of B2B growth hacking has been growing significantly in recent years. The growth is due to software, hardware, and tech becoming integral to every business across the world.

With this in mind, the ability to adapt and implement a sophisticated marketing campaign is becoming the most desired skill in the business world. 

With websites and organic marketing, companies can effectively target a niche audience through a myriad of online directories. We have come a long way. The digital marketing landscape has changed considerably in the past couple of years, leading to the introduction of new and more effective marketing.

B2B businesses looking to gain competitive advantage have learned that the digital marketing space is consistently evolving. They need to adjust and adapt quickly in order to stay relevant.

Frequently asked questions

How much do growth hackers earn?

For a Growth Hacker in India, the annual salary is 6,95,783. Find out which Growth Hacker salaries are available in your area by location. Glassdoor calculates salaries based on 41 anonymously submitted salaries by Growth Hackers employees.

What does a growth hacker do?

Growth hackers are people who use creative, low-cost methods to help businesses acquire and retain customers. In some cases, growth hackers are also called growth marketers, but growth hackers do not just refer to marketers.

How do I grow my B2B SaaS?

  • Understand Your Niche
  • Build a strong partnership network.
  • Leverage Product-Led Growth
  • How to Help Your Customers Succeed.
  • We want you to be your own best case study.

How do you scale a B2B platform?

  • Make a sales leader your choice.
  • Do not build custom products.
  • Upselling and cross-selling
  • Find a solid infrastructure technology partner.
  • Let your customers know what you’re doing.
  • Build an API
  • Speed up sales
  • Build a customer success team.

What is growth marketing in SaaS?

Growth marketing is a method for creating a strategy to reach business goals. Research, experiments, analysis, testing, and ways to increase revenue are emphasised in the book. In order for your SaaS business to grow, it provides measurable results.

Who are the best growth hackers?

  • Andrew Chen – Andrew.co.
  • Nirandfarcom
  • Lincoln Murphy on sixteenventures.com.
  • As Sujan Patel – sujanpatel.com.
  • Noah Kagan – sumome.com.
  • Neil Patel – NeilPatel.com.
  • Hiten Shah – Hiten.com.
  • Sean Ellis – Growthhackers.com.

What are some growth hacks for B2B SaaS companies?

  • Encourage guest posting
  • The program offers onboarding and 24/7 support.
  • Listen to your customers and leads.
  • Ensure multi-channel engagement
  • Create a video demo.
  • Launch an SEO-optimized blog.
  • Serve multiple segments. Customers.
  • Don’t sell immediately. Content.

How do SaaS users grow?

  • Sell the problem not the product.
  • Start charging early
  • Reduce your customer acquisition efforts.
  • Experiment with pricing
  • Provide a transparent and easy-to-scale pricing model.
  • Don’t be afraid to ask your customers.
  • Make large customers happy with your pricing.

How can I hack my business growth?

  • Provide social proof
  • Try your product for free.
  • Build a chatbot on your website.
  • Content curation will enhance your content strategy.
  • Make sure you are transparent with your pricing.
  • It is easier to use Gantt charts and other task management tools.
  • Engage in business automation wherever possible.

What is a business hack?

The term refers to testing marketing, product development, sales segments, and other areas to determine the best path to growth of a business.

How can I grow my business in 30 days?

  • Goals for Day 1: Set your goals.
  • Day 2 – Create your target audience.
  • Make a Competitive Analysis on day three.
  • Day 4 – Find keywords that are “winnable.”.
  • Building Your Website in 7 Days.
  • Day 8 – Use Marketing Tools for Automation and Analytics.
  • Setup Google Analytics (GA) on day 9.

What is B2B growth hacking?

Growth hacking is the practice of rapidly experimenting across the marketing funnel in order to grow a business quickly. Basically, it represents strategies that focus on growth. This tactic is mostly used by start-ups or new teams that aim for exponential growth in a short period of time.

How much does a growth hacker make?

The average salary for a growth hacker in the United States is $81,800 per year. Approximately 20 salaries were reported at September 2, 2022.

How does a growth hacker help with revenue?

True growth hackers know that money is in the customer list. Retention of customer leads to faster and easier revenue growth than new acquisitions.

What is an example of a growth hacker tactic?

The online payment giant PayPal, now a leader, began their exponential growth journey using referrals. During this period, they gained 10 percent daily growth and gained more than 100 million users. The hack used by PayPal didn’t give out free storage. Those who signed up paid.

The Ultimate Guide to B2B Growth Hacking

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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