The Best Online Courses on Digital Marketing

Digital marketing is the future of marketing. That’s why it’s…

Digital marketing is the future of marketing. That’s why it’s essential to learn the basics and get the right tools you need to succeed. A digital marketing online course helps guide you through all that.

Whether you are a designer, developer, SEO specialist, or marketer, digital marketing courses can significantly help you. In this article, we’ll explore how you can use marketing tactics in this digital world to build a broader online footprint with your brand.

A laptop displaying graphs and other data on its screen.
Photo by path digital on Unsplash

What is Digital Marketing?

Marketing has always aimed at connecting with the audience at the right time and place. Today, we live in a world where you must meet them where they are already online. Digital Marketing is all about adapting to this new world and using the internet to deliver your messages to your intended audience.

It’s important to note that Digital Marketing is not limited to just digital ads. It’s all about optimizing your brand online and making it easy for customers to find your company. This includes email marketing, mobile app marketing, Facebook marketing, video marketing, Google Ads, etc. 

Usually, video marketing is used in combination with some other types of marketing. However, one should not necessarily concentrate on a single type of marketing over another.

Why You Should Take an Online Course on Digital Marketing

It’s the digital age, and businesses should either adapt or fail. With the changes in the way consumers shop, it’s essential to learn the best way to reach consumers with your product or service.

Education is the key for today’s successful business owners. By knowing how to use the internet, you can become the driving force behind your own success. Improve your skills, look for a great digital marketing online course, and learn digital marketing strategies to make your business thrive.

The Best Digital Marketing Online Courses

1. Google Digital Marketing Courses (Free with Certification)

Google’s online learning platform offers great Digital Marketing courses for free. They can cover everything from marketing fundamentals, starting your online shop, to Social Media Advertising.

Depending on your pace, you can finish a course in as fast as 3 hours. Some courses are more intensive and can take up to a week.

2. SemRush Academy (Free with Certification)

If you want extensive online courses, try and check out SemRush Academy. They have courses covering SEO, PPC, Content Marketing, etc. Experienced marketing professionals teach all the topics. It’s also a free course; you can get your certificate after completion.

3. Digital Marketing Institute (Paid with Certification)

The courses at the Digital Marketing Institute are great for sharpening your skills. Their Masters in Digital Marketing course, in particular, covers a lot of advanced topics. This would be ideal for marketing professionals who want to add more skills to their arsenal.

4. HubSpot Online Marketing Courses (Free with Certification)

HubSpot is a widely known marketing platform that offers a variety of online marketing courses. It also provides targeted lead generation training and management resources for marketing professionals or business owners.

5. Udemy Digital Marketing Course (Paid with Certification)

Udemy is a gold mine for online courses. They have a great line-up of courses on Digital Marketing. You can learn more about SEO, Market Research, Social Media Ads, and many more. Some courses aren’t free, but they offer free trials too.

Takeaway

With advanced information and the power of a digital marketing online course, you can become the best digital marketer you can be. This can also help you succeed in your career. You’ll be ready to take on a digital marketing job or even build your own business.

Frequently asked questions

How do I start digital marketing?

  • We are creating your own website.
  • Choose one channel for digital marketing.
  • Find out more about how your chosen digital marketing channel works.
  • Don’t stop learning
  • Take advantage of free digital marketing tools.
  • Find a job in marketing.

What is the average salary of a digital marketer?

An average digital marketing executive starts at 2 LPA and moves up to 6 LPA as you gain experience. In contrast, a digital marketing analyst receives a salary of 3.6 LPA and a maximum of 9.4 LPA.

Which digital marketing online course is best?

  • Digital Marketing Fundamentals
  • Complete the Digital Marketing course at Udemy.
  • CareerFoundry Online Marketing Program.
  • An overview of CopyBlogger’s content marketing tools and training.
  • Learning how to become a digital marketing specialist through LinkedIn Learning.

Which is the best digital marketing course 2020?

  • Conclusion
  • A Wharton-DDP certification
  • Master’s program in digital marketing.
  • Content Marketing in coursera.
  • A nano degree in digital marketing at Udacity.

What skills do digital marketers need?

  • Data / Analytics
  • Content Marketing
  • Be Persuasive
  • Having a plan for design thinking.
  • Video Marketing
  • Search Engine Optimization (SEO) & Search Engine Marketing (SEM).
  • Be Tech Savvy
  • Outline your unusual abilities.

How do I get a job in digital marketing with no experience?

  • Basics of digital marketing.
  • Start your own website today.
  • Make yourself an expert in SEO.
  • Get a Google Ads certification.
  • Taking advantage of Facebook ads.
  • Make yourself a Google Analytics expert.
  • Make your career in digital marketing as a freelancer.
  • Get an internship

Can you teach yourself digital marketing?

Certainly, you can learn digital marketing theories on your own, but theoretical and practical aren’t the same. Here’s something you might want to read to help you out. Searching on Google for “Can I learn digital marketing online?” or “Can you learn digital advertising on my own?” you’ll find the answer yes.

Is digital marketing Easy?

Digital marketing requires both hard skills (which are relatively easy to learn) as well as a longer list of career attributes that may take years to master.

Can I do digital marketing course for free?

Coursera. Coursera, one of the most popular online education sites, offers many free online courses.

Which is the best way to learn digital marketing?

  • Make one yourself
  • You can enroll in paid digital marketing courses.
  • Learn how to use digital marketing books.
  • You may want to read digital marketing blogs.
  • You can watch YouTube videos.
  • Do an internship
  • Influencers on social media: follow them.
  • You can listen to a digital marketing podcast.

Is Google free digital marketing course worth?

The digital marketing certification offered by Google is a valuable investment. The course is great if you want to break into digital marketing. Google offers it and Open University, among others, accreditation shows it.

What are the best free online digital marketing courses?

  • Fundamentals of Digital Marketing at Google.
  • BusinessFoundry Digital Marketing Short Course.
  • A meta blueprint certification for Facebook Digital Marketing Associate.
  • Digital Marketing Specialist in Coursera.
  • Fundamentals of Digital Marketing.
  • Constant Contact’s Quickstarter

How many months course is digital marketing?

A digital marketing course can typically last up to six months when you join an institute. A few institutes offer a One Year Diploma in Digital Marketing where they teach basics for 2-3 months then place you for internship for the rest of your studies with a basic salary.

Is it worth learning digital marketing?

You should consider taking a digital marketing course. A course or multiple courses (in the case of digital marketing) can help you build new skills or expand your knowledge of a topic. My experience is that some companies tend to overprice their courses.

How fast can I learn digital marketing?

With your current experience, you might be able to acquire the skills necessary to become a Digital Marketer within as little as 12 weeks. The learning of many of these techniques and skills, especially soft skills learned at work like leadership and communication, may take years to master.

The Best Online Courses on Digital Marketing

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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