Almost everybody is on social media now. This makes it one of the best places to grow your business. You can harness its full marketing potential by learning strategies for growth hacking social media.
Once you master the strategies in this article, you will know how to grow your contacts and make your business a social media powerhouse. Keep on reading to learn more!
What is Growth Hacking?
Growth hacking has become popular in marketing circles, but many still do not understand what growth hacking is or why it works.
Growth hacking focuses almost exclusively on growth. It is a business development process that utilizes a mix of product development, marketing, and customer development. Its goal is sustainable growth for a company, product, or idea.
It involves rapidly experimenting with marketing tactics, advertising efforts, web design decisions, and other tasks to convert leads and earn sales.
Growth Hacking Social Media Strategies
Use Video Content
Video content is a great way to help your social media reach its maximum growth potential. Choose your channels specifically. Rather than simply aiming for the most popular social media platform, create videos that are specifically designed for that platform. If you don’t have the resources or the time, hire a specialist to help you create better social media videos.
Include Emotion In Your Social Messages
Try to strike a chord with your customers. They’re more likely to share your post if they can relate to it. Share in your users’ emotions, and allow them to share in yours.
You can also post about social issues or causes that your customers may feel personally invested in. The more shares your posts get, the wider your brand reach.
Pay attention to trends.
Create content that is trending or sought-after for online audiences that are interested. But when jumping in on trends, make sure the content you make can be relevant to your business.
Hashtags work like content keywords. Using hashtags in your posts makes your post more visible on the website, bringing more clicks to your content.
If you use hashtags that are most relevant to your content, these posts will be seen on more news feeds. This can therefore generate more traffic. If you want to develop a personal brand, you can also use these hashtags to grow your personal profile across other social media platforms.
Optimize Your Message Length
Steer away from lengthy social media posts. People will more likely just scroll past your post when they see it’s too long.
You want your social media posts and messages to be short, sweet, and to the point. This can increase your reshares and click-throughs.
A great metric to go by is to make sure your post is under 100 characters. But this can vary for every platform. Here are some character numbers you might want to keep in mind when posting.
- Twitter: 100 characters
- Facebook: Up to 75 characters
- Google+: 60 characters
Post at the Best Possible Times
Choosing the time of the day to post is very important. The number of people at each time of the day can vary. You’ll want to post your content when most people are on their phones.
To do this, you can research the most popular time slots for each platform and then peak in that time slots. Here’s some data on time slots on the two most popular platforms.
- Wednesdays: 12 pm, 5 to 6 pm.
- Mondays through Fridays: 12 to 3 pm, at 5 pm.
- Any day: 2 to 3 am, 6 to 7 am, and 9 to 10 pm.
- Saturdays and Sundays: 12 to 1 pm.
- Thursdays and Fridays: 1 to 4 pm.
- Wednesdays: 3 pm.
Connect with your Audience in the Comments Section
Many people don’t take the time to respond to their followers in the comments section of their posts. Don’t be like them. You can increase engagement by commenting. Responding to users’ comments can help establish a stronger connection with them.
Invest in Ads
At first, you may feel like it’s a waste to spend on social media advertising. But many studies have proven that it can be impactful when it comes to attracting more customers and your business’s success. Social media ads are more targeted and can help get your products to those who need them.
Use Marketing Optimization Online Tools
There are many tools that you can find online and use for free. Try using these tools to help you out in choosing keywords for your posts. Some tools can improve the SEO of your content. The better the SEO of your content, the higher it will rank on search engines.
Growth hacking social media strategies are one of the most effective ways to engage your customers in a meaningful and memorable way.
These strategies can help any business looking to grow its social media presence. It will help drive leads and personalize their brand message. It is best to choose the web & mobile strategy that fits you.
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