Key Growth Hacking Strategies for Social Media

Almost everybody is on social media now. This makes it…

Almost everybody is on social media now. This makes it one of the best places to grow your business. You can harness its full marketing potential by learning strategies for growth hacking social media.

Once you master the strategies in this article, you will know how to grow your contacts and make your business a social media powerhouse. Keep on reading to learn more!

A phone with a purple wallpaper displaying social media applications.
Photo by Jeremy Bezanger on Unsplash

What is Growth Hacking?

Growth hacking has become popular in marketing circles, but many still do not understand what growth hacking is or why it works.

Growth hacking focuses almost exclusively on growth. It is a business development process that utilizes a mix of product development, marketing, and customer development. Its goal is sustainable growth for a company, product, or idea.

It involves rapidly experimenting with marketing tactics, advertising efforts, web design decisions, and other tasks to convert leads and earn sales.

Growth Hacking Social Media Strategies

Use Video Content

Video content is a great way to help your social media reach its maximum growth potential. Choose your channels specifically. Rather than simply aiming for the most popular social media platform, create videos that are specifically designed for that platform. If you don’t have the resources or the time, hire a specialist to help you create better social media videos.

Include Emotion In Your Social Messages

Try to strike a chord with your customers. They’re more likely to share your post if they can relate to it. Share in your users’ emotions, and allow them to share in yours.

You can also post about social issues or causes that your customers may feel personally invested in. The more shares your posts get, the wider your brand reach.

Pay attention to trends.

Create content that is trending or sought-after for online audiences that are interested. But when jumping in on trends, make sure the content you make can be relevant to your business.

Use Hashtags

Hashtags work like content keywords. Using hashtags in your posts makes your post more visible on the website, bringing more clicks to your content.

If you use hashtags that are most relevant to your content, these posts will be seen on more news feeds. This can therefore generate more traffic. If you want to develop a personal brand, you can also use these hashtags to grow your personal profile across other social media platforms.

Optimize Your Message Length

Steer away from lengthy social media posts. People will more likely just scroll past your post when they see it’s too long.

You want your social media posts and messages to be short, sweet, and to the point. This can increase your reshares and click-throughs.

A great metric to go by is to make sure your post is under 100 characters. But this can vary for every platform. Here are some character numbers you might want to keep in mind when posting.

  • Twitter: 100 characters
  • Facebook: Up to 75 characters
  • Google+: 60 characters

Post at the Best Possible Times

Choosing the time of the day to post is very important. The number of people at each time of the day can vary. You’ll want to post your content when most people are on their phones.

To do this, you can research the most popular time slots for each platform and then peak in that time slots. Here’s some data on time slots on the two most popular platforms.

Twitter

  • Wednesdays: 12 pm, 5 to 6 pm.
  • Mondays through Fridays: 12 to 3 pm, at 5 pm.
  • Any day: 2 to 3 am, 6 to 7 am, and 9 to 10 pm.

Facebook

  • Saturdays and Sundays: 12 to 1 pm.
  • Thursdays and Fridays: 1 to 4 pm.
  • Wednesdays: 3 pm.

Connect with your Audience in the Comments Section

Many people don’t take the time to respond to their followers in the comments section of their posts. Don’t be like them. You can increase engagement by commenting. Responding to users’ comments can help establish a stronger connection with them.

Invest in Ads

At first, you may feel like it’s a waste to spend on social media advertising. But many studies have proven that it can be impactful when it comes to attracting more customers and your business’s success. Social media ads are more targeted and can help get your products to those who need them.

Use Marketing Optimization Online Tools

There are many tools that you can find online and use for free. Try using these tools to help you out in choosing keywords for your posts. Some tools can improve the SEO of your content. The better the SEO of your content, the higher it will rank on search engines.

Takeaway

Growth hacking social media strategies are one of the most effective ways to engage your customers in a meaningful and memorable way. 

These strategies can help any business looking to grow its social media presence. It will help drive leads and personalize their brand message. It is best to choose the web & mobile strategy that fits you.

Frequently asked questions

What is social media hack?

An individual who hacks an email or social media account changes its contents illegally. The victim’s friend was contacted to verify their social media account, and their account was hacked and took over by giving them their personal details, such as their mobile number.

How do you win on social media?

  • Think of a killer strategy.
  • Post enticing content
  • Get your headlines flying.
  • You should personalize your message to your audience.
  • Use social media data.
  • Perfect your content

How do I get the best out of social media?

  • Set a clear goal in the early stages.
  • Communicate with your audience.
  • Create content for social media channels.
  • Promotions to resuspend interest with users.
  • Take note of how social media platforms change over time.

What are the 3 hacks for being successful on social media?

  • Brand visibility can be increased through trending topics.
  • Make your page as popular as possible with people who like your posts.
  • Make sure to use a period before your tweet.
  • Emoticons can increase conversions.
  • Don’t spend your time on engagement only.
  • Share your content in any place.

How do you implement growth hacking?

  • The growth team will evaluate the current process, come up with a growth hack to fix it, design the experiment and determine what we’re working on.
  • The design team will take over the design and make the new or amended process look nice and, most importantly, useful.

What is digital growth hacking?

Growth hacking (also called growth marketing) is the use of resource-light and cost-effective digital marketing tactics to help grow and retain an active user base, sell products and gain exposure.

What tactics do social engineers use?

Using social engineering to gain control over a computer system, you manipulate, influence, or deceive others. Hackers might use the phone, email, snail mail or direct contact to gain illegal access. Phishing, spear phishing, and CEO Fraud are examples.

Why growth hacking is the best?

How Do Entrepreneurs, Including Entrepreneurs From Knowledge Commerce, Utilize Growth Hacking? It eliminates the need to spend a lot of money on growth hacking.

What are the three main types of growth hacking strategies?

The three main types of growth hacking strategies exist: Content marketing (using content to promote your business); Product marketing (promoting your product within or through the product); and advertising (paid promotion).

What are growth hacking techniques?

  • Content Repurposing. Repurposing content means taking an old or existing piece of content and reusing it for a new purpose.
  • Web presence: optimize it.
  • Get Referrals
  • Gamify Onboarding
  • Make connections with your community.
  • Social Media Advantages
  • Use Interactive Content

What is a growth marketing strategy?

Growth marketing is a strategy-based approach to measuring success and improving revenue. Growth hacking aims to achieve short-term goals or solve a problem with rapid experimentation and iteration.

What is growth hacking funnel?

Growth hacking lays out the stages in a user lifecycle. This funnel, commonly known as the AAARRR funnel, divides growth hacking tactics into stages. These stages are Awareness, Acquisition, Activation, Retention, Revenue, and Referral.

How can social media improve small business?

  • Acknowledge your social audience.
  • Engage in relationships
  • Look for new opportunities on social media.
  • Calendar of social content.
  • Please post your content when you are at your best.
  • Use the best hashtags.
  • A social presence assessment.
  • Create great visuals

What is an example of a growth hacker tactic?

Also, PayPal, a giant in online payments, launched their exponential growth journey through referrals. This resulted in 10% daily growth and an audience that reached over 100 million. Instead of offering free storage, PayPal utilized a mind-blowing hack. Signing up is actually paid for.

Key Growth Hacking Strategies for Social Media

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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