A Guide to the Best Growth Marketing Courses

Growth marketing can help you or your team grow your…

Growth marketing can help you or your team grow your business and revenue. Today, there are many options for you to learn how to be a growth marketer. But with so many courses to choose from, it can be a real challenge to know which growth marketing course is right for you.

That’s why we’ve put together this guide to the best growth marketing courses in the market. We’ll also guide you through growth marketing and its many benefits.

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Photo by Roberto Cortese on Unsplash

What is Growth Marketing?

Growth marketing is the practice of attracting new customers and increasing profit through marketing strategies. In the past, marketing was only focused on generating revenue. Now, marketing has changed in a way that is not only about grabbing customers but also about understanding their needs.

In growth marketing, you can learn to tactically engage with customers in a way that enables the brand to produce desired results. In contrast to old marketing methods, growth marketing adds new strategies like data-driven marketing campaigns and A/B testing. It also uses SEO optimization, AI, automation, analysis of user experience or dynamic ads, etc.

Benefits of Growth Marketing

To be a successful marketer, you need to equip yourself with the knowledge to expand your business. Growth marketing can provide you with that along with many other benefits.

Higher Conversion Rates

Growth Marketing helps achieve higher conversion rates by including one or more of the following essential components:

  • Social media marketing
  • Email marketing
  • Content marketing
  • Direct marketing with webinars
  • Direct mail marketing
  • Mobile marketing

The use of these tactics helps attract more customers and drive them to your site.

Lower Risks

You can make more data-driven decisions by implementing growth marketing strategies. This helps ensure you invest in marketing strategies that matter and not on those that will have very little impact.

Better Brand Loyalty

Since growth marketing focuses more on understanding your customers, you can implement tactics for a better customer experience. This, in turn, increases brand loyalty, which motivates your customers to purchase more. Thus, growth marketing is a win-win for everyone involved.

The Best Growth Marketing Courses Online

There are many online resources that can teach you all about growth marketing. Here are some of the best ones that are worth looking into.

Alison (Free Diploma in E-Business)

The online learning platform Alison has grown very popular with over 20 million students. Its marketing course focuses on E-business strategies. It will help you learn how to optimize your websites and use tools to further your marketing efforts. Some of the many topics include Google Ads and Google Analytics.

Digital Marketing Institute (MSC Masters in Digital Marketing)

Next up on this list is the Digital Marketing Institute. This course is ideal if you’re looking to earn a master’s in Digital Marketing.

It gives you an in-depth understanding of digital strategies and planning. Although if you are a beginner, you might get overwhelmed. This course is best for seasoned marketers looking to improve their skills further. It’s a time-intensive and expensive course.

HubSpot Academy (Email Marketing Certification Course: Get Certified in Email Marketing)

This growth marketing course offered at the HubSpot academy focuses more on email marketing. It covers the best strategies to make your email campaign more effective. It’s a relatively short course, and you can finish it in less than 4 hours. You’ll be a master of email marketing once you finish.

Coursera (Digital Marketing Specialization)

If you want a comprehensive course on digital marketing, look no further. This course is taught by experts and focuses on the latest digital marketing tactics. But other than digital marketing, it discusses traditional marketing methods.

Some of the topics it covers include digital marketing analytics, digital media, and marketing principles. It also discusses marketing in an analog world and digital marketing capstone project.

Google Digital Garage (Fundamentals of Digital Marketing)

Another great free marketing course is from Google Digital Garage. The course has 26 modules that are specially made by Google trainers. It’s an excellent course for digital marketing beginners. It covers the fundaments of digital marketing as well as data insights into e-commerce and social media.

Takeaways

For businesses to stay competitive, they need to stay up to date with the latest marketing strategies. A growth marketing course can help you do this. Whichever course you take, you will gain relevant skills to help you get ahead in your career.

Frequently asked questions

Is growth marketing hard?

It’s tough. Growth marketers face a hard time defining what they do. Derin Oyekan told us that it is a billion-dollar question.

How do I start a career in growth marketing?

  • Upskill yourself
  • Start a side project.
  • Build a personal network.
  • Make sure you document everything you do.

How can I learn marketing on my own?

  • You should take every class you can get your hands on.
  • Online marketing is something you should learn through books.
  • Find mentors to help you.
  • If you’re learning, practice it.
  • Never stop learning

How do I learn about marketing growth?

  • Learn and understand the framework necessary to launch growth marketing. A core part of growth marketing is learning about its practices.
  • Brainstorm. Brainstorm ideas for each channel of your marketing.
  • Experiment
  • Find out what’s working.
  • Run more experiments

Are marketing certifications worth it?

How valuable are marketing certifications? The marketing certification proves you are an expert in your chosen field. A marketing certificate can assist you in landing that next job or promotion you want, and not to mention helping you learn to market yourself in the real world.

What makes a great growth marketer?

A generalist growth marketer should have enough cross-disciplinary knowledge and practical skills in order to design and conduct experiments without having to constantly depend on the specialist in a specific area for support.

What is the difference between growth marketing and product marketing?

In contrast, Product Marketing usually emphasizes creating pre-sale value. On the other hand, growth marketing is more focused on post-sales value creation. These dynamics can vary from company to company depending on how business models are structured and what kind of product they are.

What are growth marketing channels?

Marketing’s growth channel means that you acquire new customers into your business and keep them.

What is a growth marketing strategy?

To gain sustainable success and improve revenue, growth marketing is an approach based on strategy and data. Growth hacking aims to achieve short-term goals or solve a business problem, using rapid experimentation and iteration to produce a solution or product.

What are the four major growth strategies?

  • Market penetration. This strategy aims to increase your sales of existing products or services on existing markets, increasing your market share.
  • Product development
  • Market development
  • Diversification

How do you structure a growth team for marketing?

  • Set the right foundation first.
  • Choose a growth team model.
  • Hire the right people for your growth team.
  • Create a culture conducive to growth (step 5).
  • 7 steps for managing your teams.
  • Your team is growing at step 7.

How do you become a growth manager in marketing?

  • Creatives are their opinion.
  • They’re data-driven
  • Any channel is welcome.
  • Engineers at heart
  • You may find them a bit impatient.
  • They’re innovative

Which course is best for marketing?

  • Google Digital Garage. An Introduction to Digital Marketing.
  • Digiteers
  • Simplilearn. Training for Digital Marketing Certification.
  • Udemy. Digital Marketing Course.
  • Coursera. Digital Marketing Specialization.
  • Alison
  • Udacity. Digital Marketing Nanodegree.
  • Hubspot Academy

What certifications are in demand for marketing?

  • Digital Marketing Professional at Digital Marketing Institute.
  • Microsoft Advertising Certification
  • In Hootsuite Academy, you’ll receive the marketing certification.
  • YouTube Certified
  • A Google Analytics individual qualification.
  • Certification in Google Ads Marketing.
  • Certification for OMCP Digital Marketing.

Is growth marketing a good career?

Growth marketing is a highly-growth career. Abounding in other domains of digital marketing such as content marketing and social media marketing can be difficult to link directly to real-world revenue. Then, when budgets are tight, these might be some of the first jobs de-prioritized.

A Guide to the Best Growth Marketing Courses

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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