Brand Story Case Study: Examples of Successful Storytelling

Living in an ever-changing landscape of consumerism, brands rely on their stories to stay relevant and connect to their audience. But just telling a story isn’t enough—you have to demonstrate the credibility of your brand using evidence, data, and facts. That’s where a brand story case study comes into play. 

In this blog post, we’ll explore the world of brand story case studies and how you can create one for your business. 

What Is Brand Storytelling?

At their core, brand stories are narratives that help explain the values and purpose behind a business. They can engage customers emotionally, generate trust and credibility, and tell your company’s story.

These stories often comprise three key elements: setting/background information, plot (action/events), and characters.

Brand narrative helps customers and prospects understand your firm, even if they’ve never interacted with you.

It can help establish trust and build loyalty amongst current customers as well. Brand stories also provide an edge over competitors. By telling a consistent story, you can set yourself apart from the competition and create an identity unique to your business. 

What Is a Brand Story Case Study?

It is an in-depth look at how a company has used storytelling to achieve specific goals and objectives. It analyzes the success and failure of a brand story to learn how other organizations may employ storytelling. A well-constructed case study should include research, data, and interviews with individuals involved in the process. 

By using case studies, businesses can:

  • Learn from the successes of others
  • Identify potential areas for improvement
  • Create more compelling stories that can reach customers in a variety of ways. 

Case studies are also helpful when it comes to marketing and advertising campaigns. By examining the results of previous campaigns, you can better understand how to ensure your message reaches the right people. 

How Can You Create an Effective Brand Story Case Study?

Creating a compelling brand case study can be daunting, but it’s possible with the right approach. Here are some key steps to consider when making your own: 


Before you start writing, do your research to gain a better understanding of the history and context of your brand story. Try to be as comprehensive as possible, exploring primary and secondary sources.

Ask the Right Questions

Ensure you’re asking the right questions when gathering data for your case study. What was the story’s goal, and how did it achieve it? Were there any challenges that had to be overcome?

Analyze the Data

Use the data you’ve gathered to analyze and draw conclusions about the effectiveness of your brand story. 

Share Insights

Once you have your analysis, share key takeaways or insights that can help other businesses create compelling stories. 

person using laptop
Photo by John Schnobrich on Unsplash

Brand Story Case Study Examples to Consider

These examples showcase the power of a well-crafted brand story. Explore each case study to see how the brand used its uniqueness and brand voice to create memorable experiences.

HP (Classic Hollywood Style)

HP’s “The Wolf” film tries to pique viewers’ attention on the potentially dull topic of printer security. It’s a fun tale that also drives home HP’s printer security software’s importance.

Even if you can’t afford to A-list actors for your videos like HP, you may still take cues from their innovative approach to storytelling.

Why Is This Such a Powerful Branding Example?

The film’s frightening antagonist illustrates the risks a firm faces if its printer security is poor. Cinematic magic makes the age-old tale of good vs. evil more captivating than a dull sales pitch.

Microsoft (Highlighting Its Best Employees)

Microsoft, one of the world’s largest companies, is also one of the strongest promoters of storytelling as a brand-building tool. The Microsoft Story Labs platform features work from researchers, artists, and game designers.

Why Is This a Fantastic Example of a Brand Story?

These detailed biographies show that Microsoft is made up of talented and creative people rather than just a faceless business. The brand, the staff, and the customers are more closely linked when the company shows appreciation for its staff.

IBM (Tackling Problems in a Humane Way)

The global technology giant has utilized narrative for decades to connect with customers more personally. The TV commercial showcases IBM’s efforts to enhance education in the United States. Although it’s been on the air for nearly two decades, the commercial is still a prime example of compelling brand storytelling.

Why Is This a Fantastic Example of a Brand Story?

Focusing on people’s problems and demonstrating how IBM can help them makes the audience feel like they’re part of something bigger.

Google (Focus on Local Companies)

The majority of B2B advertising professionals are already familiar with Google Ads. To demonstrate the platform’s potential, Google produced a video series titled “AdWords Stories,” featuring profiles of small businesses using it.

Google shared the story of a small-town eatery that utilized Google Ads to grow into a $14 million mail-order empire across the country.

Why Is This a Fantastic Example of a Brand Story?

Heroes exist in every community. By uniting people to promote their product, Google makes them feel like they’re a part of something great.

Salesforce (Clients Should Share Their Success Stories)

The well-known sales technology provider is known for a particular style of storytelling: letting their clients do the talking for them. On their success stories page, you can see how Salesforce has helped other businesses grow through the eyes of their satisfied customers.

Using this strategy for your own company is straightforward. Like this case study, you may ask your most satisfied consumers to describe their product experiences.

Why Is This a Fantastic Example of a Brand Story?

This teaches us that we should never discount the power of a success story. Ninety percent of customers say they purchased after reading excellent customer success stories.


Brand stories are essential for businesses looking to engage customers, build loyalty, and stand out from the competition. A brand story case study is a great way to ensure that all of the best that your business has to offer gets highlighted. 

Following the steps outlined in this article, you can create a compelling case study and demonstrate the power of storytelling. 

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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