Why Is Brand Story Important (And The Benefits)?

Throwing ads at your prospects may have been an effective marketing technique in the past. But people have grown resistant to faceless companies. A brand story is now a marketing buzzword– vital one. Why is brand story important?

Well, hang around long enough to read this article to the end to learn why. We’ll also give tips on creating a remarkable brand story.

Get strapped in, and let’s get this started.

What Is Brand Storytelling?

Put simply, brand storytelling is a blend of who you are, what solution you provide, who you serve, etc.

Your brand story is a window through which your customers can connect with your brand personally. That’s because people or your prospect are more likely to develop brand loyalty when your brand feels more like a person to them.

It’s like lifting the veil through honesty, regardless of vulnerability. But, of course, you need a rich, robust brand story to leave a lasting impression.

Why Is Brand Story Important?

A brand story is more than just a narrative about how your business came to be. It’s a fundamental emotional connection that you create with your target audience. One that builds trust, loyalty, and awareness for your brand.

Are you indecisive about whether you should share your brand story or not? Here are a few reasons to opt for the former.

1. Humanizing Your Brand

Prospects are more likely to get emotionally connected to a person. Hence, make your brand feels less like a random services provider.

The most effective way is by sharing a brand story. By unveiling the personality behind your brand, you will earn people’s trust.

So create a relatable and authentic persona that consumers can connect with emotionally. That’s how to cultivate genuine relationships with prospects.

2. Gives You A Unique Personality

Fun fact: People love to work with unique companies. It’s often equivalent to working with the best in the industry.

Your brand story can spotlight the features that make you a better option than competitors.

Letting your content reflect a unique story endears you to your customers. Back it up with excellent services, and you’ll have their loyalty anytime.

3. Attract The Right People

Beyond telling customers what your company is about, brand storytelling shares your values with clients.

Brands with notable solid values are bound to attract customers and employees. The truth is people want to work with a company that is accountable to their values.

And the best way to share those values naturally is through storytelling.

4. Higher Engagement

Stories evoke emotion in readers and help them connect with the message. This creates higher engagement rates than just presenting facts and figures alone.

5. Improved Sales

By engaging customers through stories, companies can create demand for their products or services. A well-drafted brand story triggers an emotional response from consumers. This often leads to increased conversions and improved sales numbers.

6. More Creative Marketing Campaigns

Companies can use stories to make mundane topics entertaining and interesting. Storytelling is a powerful tool for marketers to reach out to potential customers in new and creative ways.

7. A Competitive Advantage

As more companies realize the power of storytelling, those who can capitalize on it will have a competitive edge over others. Being one of the few that tell your brand story gives you an advantage in visibility and credibility.

MacBook Pro, white ceramic mug, and black smartphone on table
Photo by Andrew Neel on Unsplash

Tips For Writing An Excellent Brand Story

Now that we’ve answered the question: why is brand story important? it’s time to learn how to write one.

1. Focus On The Message

The most important part of any brand story is to have a clear and compelling message that resonates with your target audience. Think about what makes your brand unique, and communicate it interestingly and engagingly.

2. Know Your Audience

Knowing who you are talking to will help guide the style and tone of your brand story. Consider their age, interests, motivations, and needs when crafting your narrative.

3. Show, Don’t Tell

Rather than simply telling people why they should care about your product or service, show them! Use concrete examples, statistics, customer testimonials, videos, and other visuals to illustrate your point.

4. Have a Point of View

People love stories because there is usually some moral lesson to be learned from them. So, include a point-of-view or call-to-action in your brand story that encourages readers to take action and stand behind your mission.

5. Include A Call To Action

Every great brand story should end with a call to action that motivates readers to take the next step. Whether signing up for a newsletter, buying a product, downloading a whitepaper, etc. Make sure the conclusion of your story leaves readers feeling inspired to act.

In A Nutshell

A compelling brand story is integral to any successful business. It creates an emotional connection between the customer and the product or service.

Beyond telling a captivating story, the brand story should resonate with the target audience. An effective brand story should be creative, consistent, authentic, and memorable.

Ultimately, when you create a remarkable brand story, it will remain in customers’ minds long after encountering your brand.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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