Meet Abir Ghenaiet
Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.
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Abir's Articles
The Key Definition of Pricing in Marketing Strategy
If you’re starting your own business, you should enlighten yourself about the 5 Ps of Marketing. This…
Marketing Distribution Channels: Types and Strategies
Marketing mix distribution plays a huge role in growing a business. An excellent strategy for distribution channels…
Key Promotion Mix Elements That Increase Demand
Marketing is essential to the success of any business. It’s what helps a company generate leads and…
4 Key Product Mix Elements for Product Demand
Try to think of your favorite brands; you’ll notice that their business isn’t built on a single…
Product Market Strategy Meaning, Importance, and Examples
Every business needs a solid marketing strategy. Companies rely on marketing to generate interest for its products…
Extended Marketing Mix Strategy and Its Benefits
Most of those reading this article are likely familiar with a marketing mix. It’s an integral part…