Meet Abir Ghenaiet
Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.
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Abir's Articles
What Is Promotion Strategy and Its Importance?
Competition is a vital aspect of business. But it can get frustrating having to come up with…
Improve Revenue With Effective Sales Promotion
Sales promotion means driving sales. The next question is how? Sales promotion involves the use of advertising,…
The Three C’s of Positioning in Marketing Mix
Product positioning is how a company positions its products in a field and advertises these products to…
The Importance of Promoting Your Business
A promotional strategy is a set of tactics, methods, and practices that a business uses to propel…
The Key Elements of Effective Marketing Plans
A marketing plan is essentially a plan for promoting a product, service, cause, or idea with a…
Digital Strategies: A Digital Marketing Mix Strategy Guide
Are you planning to start your own company? When running a business, it’s essential to use the…