Meet Abir Ghenaiet
Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.
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Abir's Articles
A Complete Guide to Retail Marketing Mix
You might be here with a ton of questions. What is the definition of retail mix? How is…
Everything You Should Know About the 5 Ps Marketing
Do you have a business idea? Have you been making plans to start your own company? As…
5 Key Elements of the Promotional Mix
Promotions are one of the 4P’s of the marketing mix. These promotional activities generate awareness, cultivate interest,…
A Guide to Understanding the 4Ps and 4Cs of Marketing
Every marketer needs to understand the 4Ps and 4Cs of marketing. These are part of the essential…
Promotional Strategy: Types and Importance
Every business should have a promotional strategy. Such strategy should include a refreshing take on your business…
Promotional Pricing: Definition, Advantages & Types
Promotional pricing involves temporarily reducing a product’s price to attract new customers. This pricing strategy increases the…