Meet Abir Ghenaiet
Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.
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Abir's Articles
Product Strategy: Overview, Importance & Types
Product strategy is a strategic plan that defines the creation and delivery of a product to meet…
Six Effective Product Promotion Methods You Should Know
A sales discount is one of the most common ways to promote a product. But there are…
Unique Product Marketing Examples that’ll Inspire You
A challenge product marketers face is communicating a product’s value proposition to an audience that doesn’t regularly…
Product Advertising: Concept, Benefits & Forms
Product advertising aims to create awareness about a product and attract consumers to make a purchase. It’s…
Marketing Mix Modeling Guide: Concept & Benefits
Marketing Mix Modeling (MMM) empirically analyzes the relative impact of various marketing activities on revenue. It is…
Product Pricing Definition, Strategies for Increased Demand
Do you ever wonder how the prices of products are determined? Why are some products more expensive…