Meet Abir Ghenaiet
Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.
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Abir's Articles
Guide to Marketing Products By Their Benefits
A crucial element of producing a product that makes money is providing benefits to customers. Your capacity…
How You Can Identify a Product’s Benefits
A product’s benefits are at the heart of a marketing sales pitch. Marketers use it to convince…
Features Vs Benefits: Know the Key Difference
Product features vs benefits — Does it sound like any regular informative talk on a random product?…
Feature-Benefit Selling: Close Deals Faster and Boost Sales
Feature-benefit selling is a solid sales technique for many types of businesses. Salespeople frequently develop new approaches…
Features, Advantages, and Benefits (FAB) Analysis Examples
A FAB (Features, Advantages, and Benefits) analysis is valuable in defining a product, service, or design. It…
Differences Between Benefits and Advantages
In the sales cycle, benefits and advantages are used interchangeably but mean different things. Understanding the differences between…