Product features vs benefits — Does it sound like any…
Product features vs benefits — Does it sound like any regular informative talk on a random product? You’ll be amazed when you know the difference between them and why they are the cornerstones of your marketing strategy.
Great marketing copy is not only about selling products. It is about building a connection and communicating effectively with your target audience.
Proper messaging of product features or benefits can make customers realize what they need and why they need it. You can run into poor marketing if you don’t know when to use the features versus the benefits. This article highlights the difference between the two and why it matters.
Product Features Vs Benefits: What’s the Difference?
So what is the difference between product features and benefits? It might sound like an easy answer, but a lot goes into this question. It can sometimes be difficult to understand the relationship between a product’s features and the benefits it offers.
Here’s the difference between the two:
What Are Features?
The features of a product are key factors that define what that product can do. Features can be physical (size and shape), functional (action and purpose), or material (composition and specifications).
The features are the tangible aspects of a product that the customer can see. It describes the attributes that distinguish the product from the competitors.
What Are Benefits?
Benefits are the result of what the product promises to deliver. The benefits will always have something to do with the product and its function. It explains the positive effects of the product or service on its customers.
Why Are Product Benefits so Important?
The ability to sell a product, service, or ideology is nothing without clearly defining the product’s features and benefits. If a business has poor product features and poor benefits, any success they achieve has little chance of transferring to the consumer.
Product benefits are significant because they answer questions like “Why should I be interested in your product?” Describe how your product or service will positively influence your customer’s life rather than just listing what you have to offer.
How to Identify Benefits:
You need to understand the effect of the product on the customers and how they feel about it. A quick approach to identifying the benefits of a product or service is asking the following question:
- What does the product have or do?
- What impact does this have on the lives of my customer?
- Does this elicit happy emotions, suppress negative ones, or both?
Are Product Features As Important As the Benefits?
You will often see and hear the phrase “Sell the benefits, not the features.” But this statement is somewhat misleading and slightly discredits the importance of product features.
Product features are just equally important as the benefits since they demonstrate to your customer that you can deliver on your promises.
Sometimes, companies provide features in their advertisement as the most important part of their product that sets them apart from the competition.
Why Should Your Product Messaging Include Benefits Instead of Just Features?
Product features are what make a product, but the benefits are what individuals need. Benefits are essential, and no marketing piece can usually penetrate without communicating the benefit.
Some marketing campaigns will manifest and clarify the benefits of a product where the features are not included. It emphasizes the benefits instead of the features. However, offering product features and benefits together will help to please all audiences.
People might not always understand why a specific feature matters. So, explaining the benefits can clarify why they should care. Moreover, people respond more positively when they are provided with a reason.
Potential customers don’t just want to read features; they look for solutions to their problems. Therefore, including the benefits is important in your product messaging.
To Wrap Up
This article is a quick guide to understanding product features vs benefits. Both of these terms are vital to product marketing, so you must know the difference between the two.
Customers prefer buying products with features that have tangible benefits to them. It makes customers feel like the product is worth their time and money. So, benefits are just as important as features and should be highlighted in your product messaging.
Frequently asked questions
What is the difference between features and benefits give example?
The S’Well product description for their Geode Rose Bottle shows how features and benefits are implemented. The features tell the customer something special about the product, and the benefits explain how this makes their lives better.
What are features and benefits in sales?
A feature describes the functionality of a product. They may also mark your competitors’ differences. It’s not the way they work, but the way in which they change your life that they can benefit you. You may continue to highlight features that vary from customer to customer.
Why is it better to sell benefits rather than features?
By helping you quantify your claims, features serve as the “proof” for your benefits. They are also important ways for customers to measure your product against the competition. Benefits are not as effective without features. A feature describes what you see in an image. What something does and what it results in is a benefit.
What is the difference between features and benefits quizlet?
Features are the properties of something that the customer can touch, smell, see, or measure. A feature can be useful to a particular customer.
Why are features and benefits important in the selling process?
Selling strategies based on feature advantages highlight the advantages of a product’s features. With these features and benefits in mind, customers may view certain products as superior to others in the market. Brand loyalty can increase with this conceptualization.
How would you describe the features and benefits of a product?
- Define Your Customer
- Identify the features to add to the list.
- You Can Benefit From These.
- What you want customers to get from your business.
Why are features and benefits often confused?
In general, marketers confuse features with benefits due to their intent. Experienced or well-read marketers realize that their products or services must address the problems of their clients.
How do you translate features into benefits?
- Clearly define the feature.
- Explain why or how the feature is a benefit to the client.
- 2) How is that different from others?
- 4) Why does that make sense?
- Let me ask you a final question.
What is difference between benefits and features?
The feature is what something is, and the benefit is what users can accomplish with it.
What are the key features of a product?
- Tangible Attributes. A product’s tangibility is its most important characteristic.
- Utility Benefits
- Business Need Satisfaction
- Intangible Attributes
- Differential Features
- Consumer Satisfaction
- Exchange value
Are benefits more important than features?
Although benefits are generally more important than features, there are times when features make all the difference: when all products in a category provide the same basic benefits, a unique feature may provide a competitive advantage.
What is difference between feature and importance?
The term significance refers to the advantages of something being present or past. There is something special about characterstics of something, which indicates its significance.
How do I sell benefits and not features?
- Get to know your audience. Remember market research? .
- You need to speak your audience’s language. Now that you have the results of your market research, you can see your product or service better through the eyes of the consumer.
- Get Emotional
- What you are about to gain from our features.
What is an example of a benefit?
If the house burns down, you’ll receive a benefit from the insurance company. A dinner designed to raise money for Susan G. Komen foundation.
What you tell your client about the feature or benefit of a product is called?
As a business, the proposition provides an easy-to-understand reason why a customer should purchase a product or service from that business. A value proposition should clearly describe how a product fills a need, communicate the particular benefit of adding it, and state why the product is superior to similar products on the market.