A product’s benefits are at the heart of a marketing sales pitch. Marketers use it to convince people that a new product is worth buying and that they need it to solve their problems. Identifying product benefits is essential if you want your product to sell. If you don’t know where to start, looking at some product benefits examples is helpful.
In this article, we’ll discuss the difference between features and benefits. We’ll also talk about how you can identify product benefits so you can make a benefit statement that will resonate with your customers. Let’s get started!
What are Product Benefit Statements?
A product benefit statement is a brief statement typically printed on a product’s packaging. It clearly explains why a customer should choose a particular product or service over others.
You can think of the benefits statement as a sales pitch. It does not have to be lengthy or time-consuming. Benefit statements describe a product or service’s why, what, when, where, who, and how. These statements sell.
Why Is Benefit Selling Important?
Benefit selling is the process of convincing customers that a product provides them with a tangible result or is more beneficial than others. Several businesses use it because it is an essential component of branding. It can rapidly maximize the amount of profit and grow the customer’s lifetime value.
Learning how to connect your product to the user’s specific needs, goals, and experience is essential. Benefit statements not only tell the buyer why you’ve created a product for them but also the measurable results of it. This makes it easier for them to justify their purchase.
Product Benefits vs. Features: What’s the Difference?
Features and benefits are often used interchangeably, but there is an essential difference between these two. To help you understand this difference, let’s look at these two statements:
- American cars are luxurious.
- American cars have luxury features like heated seats and blue tooth technology.
The first statement pertains to the car’s abstract benefits. It talks about how it can give a customer the feeling of luxury.
In contrast, the second statement talks about the subset of the product, which are its features. Features are the things that make the product unique, such as a particular type of engine, material, or shape.
Features are the characteristics of a product or service, whereas benefits are the outcome of using a product or service.
How You Can Identify a Product’s Benefits
The best way to identify a product’s benefits is by getting to know your target audience. It’s important to understand their needs, expectations, and motivations.
People mostly base their buying decisions based off what they can get from the product rather than its technical details. Think about what your customers may see as a benefit of your product.
Here are some benefits examples you can use to assess your products or services.
Product Benefits Examples
Comfort – something that provides comfort, like a sweater or shoes.
Convenience – an item that is easy to use or something that relieves discomfort and saves the customer time
Cost – an item that is inexpensive and has a low price tag but still delivers the same results
Efficiency – something that effectively does the job and saves time and energy
Entertainment – gives the customer something to “wrap their mind around,” so to speak. This can be a product or service that provides the customer with a sense of fantasy or imagination.
Experience – gives the customer a memorable experience they will enjoy and refer to for a long time. Example: being on a roller coaster
Objective – The purchase of a product that allows a customer to accomplish an objective, such as automating a production process
Social – something that allows people to socialize, like a networking website.
Transformation – allows customers to go through a positive transformation process, like an impactful book that can change a person’s mindset for the better.
Security – Something that provides security, like a security software product.
Usability is easy to use so that a customer gets value from experience.
Values – something that supports the values of a customer and makes them feel good about the purchase.
To Wrap Up
The key to selling a product is highlighting the benefits that make it stand out from the competition. Your product benefit statement helps customers understand what they can gain from your product. It encompasses all the benefits that consumers will enjoy when they purchase it.
With the help of the product benefits examples in this article, you’ll be able to distinguish your product from the competition more clearly. And you’ll be able to market them more effectively to your audience. Good luck!
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