How You Can Identify a Product’s Benefits

A product’s benefits are at the heart of a marketing…

A product’s benefits are at the heart of a marketing sales pitch. Marketers use it to convince people that a new product is worth buying and that they need it to solve their problems. Identifying product benefits is essential if you want your product to sell. If you don’t know where to start, looking at some product benefits examples is helpful.

In this article, we’ll discuss the difference between features and benefits. We’ll also talk about how you can identify product benefits so you can make a benefit statement that will resonate with your customers. Let’s get started!

What are Product Benefit Statements?

A product benefit statement is a brief statement typically printed on a product’s packaging. It clearly explains why a customer should choose a particular product or service over others.

You can think of the benefits statement as a sales pitch. It does not have to be lengthy or time-consuming. Benefit statements describe a product or service’s why, what, when, where, who, and how. These statements sell. 

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Why Is Benefit Selling Important?

Benefit selling is the process of convincing customers that a product provides them with a tangible result or is more beneficial than others. Several businesses use it because it is an essential component of branding. It can rapidly maximize the amount of profit and grow the customer’s lifetime value.

Learning how to connect your product to the user’s specific needs, goals, and experience is essential. Benefit statements not only tell the buyer why you’ve created a product for them but also the measurable results of it. This makes it easier for them to justify their purchase.

Product Benefits vs. Features: What’s the Difference?

Features and benefits are often used interchangeably, but there is an essential difference between these two. To help you understand this difference, let’s look at these two statements:

  • American cars are luxurious.
  • American cars have luxury features like heated seats and blue tooth technology.

The first statement pertains to the car’s abstract benefits. It talks about how it can give a customer the feeling of luxury.

In contrast, the second statement talks about the subset of the product, which are its features. Features are the things that make the product unique, such as a particular type of engine, material, or shape.

Features are the characteristics of a product or service, whereas benefits are the outcome of using a product or service. 

How You Can Identify a Product’s Benefits

The best way to identify a product’s benefits is by getting to know your target audience. It’s important to understand their needs, expectations, and motivations.

People mostly base their buying decisions based off what they can get from the product rather than its technical details. Think about what your customers may see as a benefit of your product.

Here are some benefits examples you can use to assess your products or services.

Product Benefits Examples

Comfort – something that provides comfort, like a sweater or shoes.

Convenience – an item that is easy to use or something that relieves discomfort and saves the customer time

Cost – an item that is inexpensive and has a low price tag but still delivers the same results

Efficiency – something that effectively does the job and saves time and energy

Entertainment – gives the customer something to “wrap their mind around,” so to speak. This can be a product or service that provides the customer with a sense of fantasy or imagination.

Experience – gives the customer a memorable experience they will enjoy and refer to for a long time. Example: being on a roller coaster

Objective – The purchase of a product that allows a customer to accomplish an objective, such as automating a production process

Social – something that allows people to socialize, like a networking website.

Transformation – allows customers to go through a positive transformation process, like an impactful book that can change a person’s mindset for the better.

Security – Something that provides security, like a security software product.

Usability is easy to use so that a customer gets value from experience.

Values – something that supports the values of a customer and makes them feel good about the purchase.  

To Wrap Up

The key to selling a product is highlighting the benefits that make it stand out from the competition. Your product benefit statement helps customers understand what they can gain from your product. It encompasses all the benefits that consumers will enjoy when they purchase it.

With the help of the product benefits examples in this article, you’ll be able to distinguish your product from the competition more clearly. And you’ll be able to market them more effectively to your audience. Good luck!

Frequently asked questions

What makes a product good quality?

Conclusion. Good products must have a solid value proposition and solve a real problem, be understandable by users, perform their tasks as easily and efficiently as possible, and become better and harder to part with with the more use they have.

What Does a product code look like?

UPC stands for universal product code, which is a type of code on retail product packaging that assists in identifying a particular item. The barcode is a series of unique black bars that are machine-readable, and the 12-digit number beneath it is unique.

How do you define a product code?

Each finished or manufactured product that is ready to be sold or marketed gives a unique identifier: a product code. In addition to product codes, product codes can also refer to Universal Product Codes.

Why is it important to identify the product?

To avoid counterfeiting, every product must have a distinct identity, and product identification is a way to accomplish this goal. A means of identifying individuals or a wide range of products allows for brand protection and traceability.

What are the consequences for the identification of the product?

The concept of consumer-company identification was proposed based on the following consequences of identification: loyalty, promotion of the company, recruitment of new customers, resilience to information that may negatively affect the company and company’s claim.

What’s a product number?

The result of multiplying two numbers is the result that you get when you multiply them together. So, 12 is what three and four are combined into four, and so on.

What defines new product?

You may want to refer to new products as products that have been taken to market but have never been made or sold before. Products developed and brought to life for the first time. They may be completely original products or products that you have modified and improved.

What is the purpose of product identification and traceability?

The product traceability system allows for complete and up to date traceability of all batches of production from the beginning materials to the final product. Unique numbers are used to identify materials and determine their status.

What is the difference between identification and traceability?

Identification and traceability differ by placing a tag, sticker, or other permanent marker on a product. An analysis of traceability can help determine what all went into making this product.

What is product tracing?

Traceability is the ability to trace potentially contaminated products, which could cause adverse health impacts, through the supply chain. There is some debate about whether product tracking is related to food safety.

What are the classification of new product?

Generally, new product development can be classified into two groups: technological innovations: New products resulting from technological innovations. Modifications to marketing-oriented products are the result of these changes.

How do we identify opportunities for new product development explain?

New-product opportunities are created, developed, and evaluated through the generation, development, and evaluation of innovative ideas. In addition to understanding the needs for new products, discovering existing and potential sources of ideas, defining internal and external requirements, and assessing the potential opportunities are some of the fundamental steps.

What is important in a product?

First and foremost, tangibility is a key element of a product. This means that it may be touched, seen, and felt, like a cycle, book, pencil, table, etc. Consider these 7 facts before evaluating your target market.

What is new product with example?

Introducing a new product is a product that is new to the company, but may have been made in the same form by others. For example, toilet soaps are introduced by different companies in that way, new products as it is new to them.

How do I find a product code?

Here are product identifiers. The unique product identifier can be found on any product. Below the barcode for retail merchandise can be found global trade item numbers, universal product codes, and European article numbers.

How You Can Identify a Product’s Benefits

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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