Meet Abir Ghenaiet
Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.
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Abir's Articles
Top Free Social Media Research Tools For Better Reach
The digital marketing industry is incredibly competitive and over-saturated. Establishing an online presence is difficult. Standing out…
How Facebook AB Testing Boosts Your Campaign
You’re wasting your money if you’re not AB testing your marketing efforts. AB testing is quick and…
A Quick Guide on the Facebook Ad Testing Tool
Facebook is the largest social media platform in the world, with more than 2. 5 billion users.…
Email AB Test: Its Benefits and How to Conduct It
Email marketing is a powerful tool. But it’s not as simple as others might think. There’s a…
An A/A Testing Guide: Meaning, Advantages and Disadvantages
A/A testing entails exposing two or more individuals to identical versions of the same content. The objective…
HubSpot A/B Testing for Conversion and Leads
Hubspot A/B testing is an excellent way for marketers to boost conversion. You are familiar with personas…