Meet Abir Ghenaiet
Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.
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Abir's Articles
Disadvantage of Test Marketing: Definition, Aim & Benefits
Sometimes, small businesses test their products in several markets before releasing them to a bigger audience. This…
Advertising Effectiveness: Its Objectives and Measurements
We can’t overemphasize the importance of advertising effectiveness. Companies allocate a significant portion of their budget to…
A Guide to Effective and Improved Ads Testing
Ads testing is conducted by changing one or more variables to be tested while monitoring the effect…
The Best AB Test-Tools in the Market
With new technologies and the rise of AB test-tools, the market is buzzing over solutions that help…
AB Testing in SEO: Everything You Need to Know
Whether you’re a professional content writer or an entrepreneur with a business website, you should learn about AB…
A Quick Guide on AB Test Calculators
Using high quality data and statistical results is essential to make an accurate conclusion. But analyzing data…