Meet Abir Ghenaiet
Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.
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Abir's Articles
The Importance of Promoting Your Business
A promotional strategy is a set of tactics, methods, and practices that a business uses to propel…
The Key Elements of Effective Marketing Plans
A marketing plan is essentially a plan for promoting a product, service, cause, or idea with a…
Digital Strategies: A Digital Marketing Mix Strategy Guide
Are you planning to start your own company? When running a business, it’s essential to use the…
A Complete Guide to Retail Marketing Mix
You might be here with a ton of questions. What is the definition of retail mix? How is…
Everything You Should Know About the 5 Ps Marketing
Do you have a business idea? Have you been making plans to start your own company? As…
5 Key Elements of the Promotional Mix
Promotions are one of the 4P’s of the marketing mix. These promotional activities generate awareness, cultivate interest,…