Meet Abir Ghenaiet
Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.
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Abir's Articles
A Guide to Understanding the 4Ps and 4Cs of Marketing
Every marketer needs to understand the 4Ps and 4Cs of marketing. These are part of the essential…
Promotional Strategy: Types and Importance
Every business should have a promotional strategy. Such strategy should include a refreshing take on your business…
Promotional Pricing: Definition, Advantages & Types
Promotional pricing involves temporarily reducing a product’s price to attract new customers. This pricing strategy increases the…
Product Strategy: Overview, Importance & Types
Product strategy is a strategic plan that defines the creation and delivery of a product to meet…
Six Effective Product Promotion Methods You Should Know
A sales discount is one of the most common ways to promote a product. But there are…
Unique Product Marketing Examples that’ll Inspire You
A challenge product marketers face is communicating a product’s value proposition to an audience that doesn’t regularly…