Reasons to Focus on Topic Clusters Not Keyword

Meet Alexander De Ridder

Co-Founder of INK, Alexander crafts magical tools for web marketing. SEO and AI expert. He is a smart creative, a builder of amazing things. He loves to study “how” and “why” humans and AI make decisions.

Alexander's Articles

Reasons to Focus on Topic Clusters Not Keyword

The competition for traffic on the web is fiercer than ever. A familiar dilemma for marketers and…

October 19, 2022

Understanding User Intent: a Quick Guide

Every second, someone uses the internet to obtain information, entertain themselves, learn, or purchase something. The keyword…

October 17, 2022

Search Intent Classification: an Effective Guide

Search engines try to understand the purpose behind a user’s search and provide a better search experience…

October 17, 2022

Keyword Search Intent Tool: an Interesting Guide

Understanding search intent is crucial to content optimization and SEO success. What’s the purpose of a user’s…

October 17, 2022

How to Uncover Interesting Search Terms

The most common search term of 2022 in the U.S. is “Facebook,” followed closely by “YouTube,” “Amazon,” and…

October 17, 2022

Search Google for Specific Words: an Expert Guide

Google has all the answers to your questions, from complex concepts to basic terms. You can ask…

October 17, 2022