You might just have heard about long form storytelling recently,…
You might just have heard about long form storytelling recently, and you wonder what does it mean.
We live in a society driven by consumer habits that value agility and efficiency. This is true not only for purchase-processes for products and services, but also for the information and content people consume daily.
For instance, Twitter, a social network based on a microblog format that is popular both for commerce and entertainment. Its most distinctive feature is its restriction of characters — only 280 characters per post.
Similar to that, several blogs specialize in short content so that readers can get a quick experience. The same movement can be seen on Instagram stories, YouTube videos, and Facebook posts.
So, is it wrong to invest in short content? The answer is a resounding no!
Companies realize how important it is to complement their strategies with long-form storytelling. The main reason for this is the potential for improving consumer learning.
Here are some things you need to know about it:
Marketing and journalism have benefited from long form storytelling — perhaps more than other fields.
Marketing and Long Form
It is important for brands to communicate their core messages to their customers in a consistent way. This can be achieved through long-form storytelling.
Many brands are using long-form storytelling as a marketing tool. One of the most well-known countries in the world, the United States, shared an inspiring story about the US flag with a YouTube video. The video helped the country attract more people.
For many people, the video was a powerful demonstration of the American flag’s virtues in which they feel great pride. In addition to that, the video also gave people an opportunity to share their own patriotic thoughts.
As a form of marketing, businesses know that it is important to try to create something unique for the audience. In order for their product or service to be memorable or effective, marketing strategies must stand out from the rest.
It is this uniqueness that brands often look for in a new marketing strategy. Especially if a business is in the entertainment industry, they might want to set themselves up with a long-form story.
Journalism and Long Form
A story is formed when longer contents (1,200+ words) follow a narrative arc — meaning it has a premise and a plot (a beginning, middle, and end). Journalism has always been the gold standard of this genre, but content marketing is gaining popularity and even journalists are riding with its rise.
The trend of long form journalism is clearly going up. A lot of major news outlets around the world are investing heavily in long form feature stories.
NBC, BBC, Stuff, Sky News, Nature, Province, El Periodico, and NZ Herald, among others, create stunning long-form articles.
We should address the elephant (or is it giraffe) in the room: Long form journalism usually spans much longer than average. However, long form journalism has more to it than its length.
This is a good reason why long form journalism is relatively rare: it is typically more expensive to produce. Newspapers may take six months to produce a story, as intrepid, patient reporters did decades ago, but great long-form stories take longer to report.
Here are some reasons to consider writing long form content
Long Form is Efficient
Long form is unlike any other kind of writing. It requires the writer to do more with less. The writer has to dig deeper than usual, but to do it with more words. It is not the usual journalism as we know it.
Long form storytelling is not about telling a coherent, linear story. It is a narrative. A series of events and ideas that are all woven together to form a content.
You could compare this to a feature story in a newspaper, a TV story, or even a book. There are, of course, many differences. But there are also some similarities.
You can think of the story in this format very differently. The storyteller is able to focus on the content, rather than the minutiae of how it fits together. This is just one of the ways the internet has influenced long form journalism: it has made it easier to write great long forms.
For longer form stories that are complex in nature, the most important factor is an understanding of the user.
This means really knowing your audience and the way they think. It’s not enough to just be able to write a great piece of long form content. You have to be able to write something that your audience will enjoy.
The biggest challenge with long form writing is creating great content. This is where content management systems (CMS) come into their own. CMS is a really good way to manage large amounts of content.
Long Form is Engaging
Marketing strategies must be designed to engage leads and nurture them, enabling financial returns.
Long form storytelling provides the platform for engaging the leads in a narrative and directing them to the bottom. However, you need to be familiar with how to apply this technique effectively.
Therefore, it is important to know your buyer persona’s characteristics in order to find triggers that can keep them engaged in the content.
Add resources to enrich your content, which may help your storytelling. Diagrams and charts are excellent visuals for engaging users.
Currently, long-form storytelling is experiencing a peak. Brands and media alike are using narrative arcs to capture audiences and engage them for extended periods of time.
Consumers are paying greater attention to corporate social responsibility than ever before. Brands must develop narratives and practices that convey their main message and core values to consumers.
Our society has evolved in a way that continuously desires more information and content for easier access. Think about all of the messages that you get on social media and apps.
If you’re looking for a fun or interesting way to share a message, long form storytelling is the way to go. Think of the long form as the platform that captures information in a more literary and unique way. Unlike other formats such as infographics or blog posts.
Frequently asked questions
What are the 4 types of storytelling?
- Non-linear Narrative
- Viewpoint Narrative
- Linear Narrative. Each of the events in a linear narrative occurs in the order in which they occur.
- Quest Narrative
What are the forms of storytelling?
The medium used for storytelling is often reflective of the people who are telling the stories.
Why is storytelling so powerful?
Stories told by leaders get the attention of their listeners-especially personal tales. Leaders can become more relatable to their audience, they inspire trust and confidence, and they can be used as a rallying cry for united action.
How do you write a long form essay?
- Read Your Reader. Remember: Your content is about your audience, not you.
- Wow, I like the headline.
- Define Your Goals
- Share a compelling story.
- Stay Focused
- Keep It Simple
- Format Is the Right.
- Highlight Interesting Quotes
What are long stories called?
Novel – a long, written narrative, usually in prose, that describes fictional characters and events, usually a sequential story.
What is a long form story?
A longform story usually has multiple parts, with an intensity and significance that gradually builds. Journalism experts know that not all stories deserve that kind of attention. There is sometimes no ‘there’ there, so it’s best to keep a story piece short and to-the-point.
What is long form feature?
Long-form journalism is a branch of journalism dedicated to long-form articles with greater content. This will typically be between 1,000 and 20,000 words. The articles are often written in creative nonfiction or narrative style.
What is the best storytelling method?
- Tell me your personal story.
- S.T.A.R.P. moment.
- We conclude with a positive takeaway.
- Create suspense
- Show Don’t tell
- Become an integral part of your audience.
- Bringing characters to life.
What are examples of long-form content?
Here are some examples of long-form content that may help you: Case Study – An article about a happy client showcasing what you have created by your brand. A long-form blog post that serves as a resource or solution.
What are the first 4 C’s of storytelling?
A majority of short stories fall under one of four C-word descriptions. As a result, character, conflict, change, and context are all examples of breaking writing rules.
How is long form storytelling used?
In long-form, the story follows a narrative arc, meaning it has a premise and a plot (beginning, middle and end). No longer is long-form storytelling new. Since the late 19th century, thoroughly researched, hyper-focus, and eloquently written stories have been respected journalism’s gold standard.
Which 2 major techniques are used in storytelling?
- Petal Structure
- False start
- In medias res
- Converging ideas
- Monomyth. It is a mythology, story structure and religious writing found in many folk tales, myths, and religious texts throughout the world.
- The mountain
- Nested loops
Why is long-form content important?
Content with long-form content is intended to provide valuable information to the reader. If you write long-form pieces – and make sure those articles are useful to your audience – you can increase your site’s value and your site visitors’ time.
How do you make long-form content?
Writing Long-form Content: Your Topic, Audience, and Aims. This is the ballast of your piece; it is a reference point, a pointer to the research you are going to do, – the scope, tone, depth, and a measure by which you can judge your own.
What is the most popular form of storytelling?
Narration: This is the most common form of storytelling in which a story is told. Narratives may be written or oral.