Guide to Writing an Effective Letter for Customer Feedback

An effective sample letter asking for customer feedback can help you encourage customers to respond with actionable feedback. Customer feedback is critical for businesses to thrive. It helps companies identify areas of improvement and build customer loyalty.

However, asking for customer feedback can be tricky. You don’t want to appear pushy or needy. But you also want to be clear about why you’re requesting feedback and how it will be used.

Sending a letter allows you to make your request professionally while still providing the necessary information to the customer. This article explains the importance of customer feedback with tips and templates to write a feedback request letter effectively.

What Is a Feedback Request Letter?

Customer feedback is an integral part of e-commerce, and it provides a resource for brands to understand customer satisfaction.

They provide a way for customer service to identify influential pieces of customer feedback. As a result, they can constantly improve their product and customer service accordingly, making it worthwhile and beneficial to your customers.

Importance of Asking for Customer Feedback

Companies want to provide customers with quality products and as much value as possible. If a company doesn’t know where it stands in relation to customers, it can miss out on new ideas and any marketing opportunities. By asking customers what they think of their experiences, companies can turn negative feedback into positive results.

How to Ask for Feedback From Customers

The purpose of a customer feedback request letter is to get information on customer satisfaction, product quality, and future improvements. Here are some of the best tips to ask for feedback from customers:

Tips for asking for feedback from the customers:

  • Keep your request for feedback concise and to the point. Customers are more likely to respond quickly if they understand what you are asking for.
  • Be specific in your request. Instead of asking, “how was your experience?” ask, “what did you think of the new product?” You could also ask, “what did you like best about your purchased product?”
  • Ask open-ended questions that encourage the customer to elaborate on their thoughts and feelings. This will give you more insightful feedback than yes or no answers.
  • Take note of both positive and negative feedback so that you can address any concerns that customers bring up. It’s important to show that you’re taking their criticisms seriously and working to improve your business based on their suggestions.
  • Be sure to thank the customer for their time and effort in providing feedback. This will show them that you value their input.
  • Finally, follow up with customers after they’ve provided feedback to thank them again. Let them know what changes or improvements you’ve made based on their input.
Photo by Patrick Tomasso on Unsplash

Sample Letter Asking for Customer Feedback

A sample letter asking for customer feedback can help you better understand the strengths and weaknesses of your business. It allows you to take the necessary steps to correct any deficiencies.

Below are great email templates to politely and effectively ask for customer feedback in different situations.

Template 1: Asking for Feedback on Products/Services

Dear [Customer],

Thank you for being one of our most loyal customers. We appreciate your business and want to make sure that we are always providing the best possible product or service that we can. To help us with this, we would love to get some feedback from you about your recent experience with our product/service.

If you wouldn’t mind taking a few minutes to fill out a survey, we would really appreciate it. As a thank you for your time, we’ll offer you a coupon for 10% off your next purchase.

[Take Our Quick Survey]

We hope to hear from you soon, and thanks again for your business!


[Company signature]

Template 2: Request Feedback on Customer Support

Hello [Customer Name],

Thank you for contacting our customer support service. We are constantly striving to improve the quality of our service and would appreciate your feedback on your recent experience. If you have a few minutes, could you please answer the following questions?

  • How do you feel about the way our representative handled your issue?
  • Was your issue resolved to your satisfaction?
  • How could we have improved your experience?
  • Would you like to share any other information about your experience?
  • Would you recommend our customer service to others?

Thank you for taking the time to provide us with this valuable feedback!

Best Regards,

[Your Name]

Template 3: Asking for Feedback on Customer Onboarding

Hello [First Name],

Thank you for choosing [Company Name] as your go-to source for [Product or Service]. We’re always working to improve our offerings, and in order to do that, we need feedback from customers like you.

We would greatly appreciate it if you could take a few minutes to fill out this short survey. This is about your recent experience with our customer onboarding process. Your feedback will help us understand what we’re doing well and where we can improve.

Thank you in advance for your time and input. We look forward to hearing from you soon.


[Your Name]

Template 4: Requesting Feedback From Customer on Recent Order

Hello [Customer Name],

Thank you for your recent purchase from our online store.We appreciate your business and would love to hear your feedback about your buying experience.

If you could take a few moments to fill out this brief survey, we would greatly appreciate it. Your feedback is valuable to us and will help improve our goods and services.

Thank you again for your business. We look forward to serving you in the future!


[Your Name]

Template 5: Asking for an Online Review

Hello [Customer Name],

Thank you for using our product/service. We would really appreciate it if you could take a moment to leave us a review online. Your feedback is vital to us and helps us improve our offerings.

As a token of appreciation, we would like to offer you a 10% discount on your next purchase. Simply use the code REVIEW10 at checkout. Thank you again for your support!


[Company Name]


Customers are often not engaged enough with a business to provide feedback. But when you ask for feedback, they are more inclined to provide it.

Asking for customer feedback will let you adapt your business to get closer to the customer’s needs. This guide will help you ask for the feedback you need from your customers to ensure you are always improving your business.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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