How to Write a Good Welcome Back Customer Letter

 A welcome back customer letter is a popular content marketing tool that helps encourage customers to return to a website. A solid first impression lays the foundation for a lasting relationship with potential clients.

Incorporating welcome messages into your customer journey is a fantastic way to get to know your customers on a deeper level. It also equips them with the knowledge they need to make the most of your product.

This article defines a welcome-back customer letter and provides templates for different welcome letters.

What Is a Welcome Back Customer Letter?

You can describe a welcome message as any communication you use to greet, onboard, or interact with website visitors or clients.

Depending on the product, a welcome message or email’s primary goal is to get the recipient to take action. Recipients are encouraged to purchase, download, register for a trial, etc.

Why Do Welcome Messages Matter?

Customers can gain valuable insights about your brand and get started on their customer journey with the help of warm welcome messages. An improved user experience and more engagement can result from a well-written welcome email.

In addition to making a great first impression, there are many more advantages to sending a welcome email or letter.

Emails sent as part of a welcome program had an 86% greater open rate and engagement than other marketing emails. As a result, users can form a more solid impression of your company and have a more positive experience with the brand. 

Customer education and motivation to take appropriate steps depend on effectively welcoming and orienting new customers. It’s useful as a detailed roadmap for figuring out how to put the product to good use. 

Photo by Blake Wisz on Unsplash

Templates of Welcome Back Customer Letter Using INK

An effective greeting lays the groundwork for enduring connections with clients. The value of kind words and phrases in customer service is unparalleled, as they foster loyalty and earn trust. 

To help you create engaging greetings, we have assembled welcome message templates using INK.

1. Welcome Message to Onboard New Consumers

You can set the tone for the rest of the customer onboarding process with a warm welcome letter or email. Use videos highlighting the site’s valuable features as part of the welcome message to quickly and effectively communicate the brand’s central message.

There are three primary purposes for onboarding communications.

  • Initiate conversation with the consumer and instruct them on what to do next.
  • If they have any questions, make sure they have someone to contact.
  • Give your customers a chance to figure things out by giving them access to self-help resources.

You can quickly outline customers’ actions to get educated about your product or service.

Create a pleasant brand personality in customer greetings. Users are more likely to read all of your communications if you write in a casual, conversational style. 


 Dear valued customer, 

Thank you for choosing our company as your service provider. We are excited to have you on board and look forward to serving you. 

If you have any questions or concerns, please do not hesitate to contact us. We would be more than happy to help in any way we can. 

Once again, welcome aboard!

2. Warm Welcome for Visitors

The welcome message is one of the first things visitors see. Therefore, they’ll leave the site if it doesn’t grab their attention in the first few seconds. Therefore, nothing is more crucial than perfecting the messaging on your website’s homepage if you want to attract the visitor.

Website visitors are more likely to stay and look around if they are greeted with a friendly message upon arrival. Therefore, you should work on writing a message that keeps visitors interested for more than a few seconds.


Welcome to our website! We’re glad you’re here and hope you enjoy your visit.

3. Subscription-Specific “welcome” Messages

After a consumer has fully purchased your product or service, you can greet them via chat and thank them for their business.

Welcome emails have more than 8 times the transaction rates of conventional transactional emails. Using it also boosts retargeting subscribers at the moment of sign-up by 35%.


Dear (Name), 

Thank you for signing up for our subscription service. We are excited to have you on board and look forward to providing you with the best possible experience. 

To get started, please take a moment to familiarize yourself with our terms and conditions. Also, bookmark our FAQ page in case you have any questions along the way. 

Once again, welcome aboard! We hope you enjoy your time with us.

4. Use in-App Messaging to Welcome New Users

A kind welcome letter is an excellent method to make a good first impression. Reaching out to consumers in numerous ways will help them remember your app and the onboarding process.

Pop-ups, yes/no questions, interstitials, and similar in-app features are examples of in-app messaging notifications. These alerts are helpful since they inform users of recent changes or draw their attention to a time-sensitive promotion.

The critical goal of in-app messages is to provide value to the app and not only to remind users that the app exists.


 Dear Name, 

 Welcome to our app! We’re glad you’re here and hope you enjoy using it. If you have any questions or feedback, please don’t hesitate to contact us. Thank you for choosing our app!

To Wrap Up

A welcome back customer letter can update customers, regain trust, and reassure new customers trying a new product.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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