Content marketing is more than just what your website or blog is about. It is all about understanding how your audience receives your message. Content is usually the first thing people see to decide whether to engage with your product or not. So, the content must appeal to them. Testing your content helps you learn … Read more

The term A/B testing has been around for a decade. It has grown in popularity as the internet has become a more ubiquitous communications platform. Marketers may want to utilize instincts when designing landing pages or CTA buttons to predict what would attract the users to click and convert. However, basing marketing choices on instincts … Read more

As you establish your content marketing strategy, it’s essential to understand your market and how you can serve them successfully and profitably. There are many market research uses that can benefit your business greatly. In this article, we will discuss what these benefits are and how you can use them to your advantage. So keep on reading … Read more

Market research is the systematic study of how consumers define, understand, and respond to brands and products. It aims to better understand consumer psychology. This article discusses market research, market research examples, and techniques you can use to gain valuable insights into consumer behavior. What Is Market Research? Market research is a process that analyzes, … Read more

The digital marketing industry is incredibly competitive and over-saturated. Establishing an online presence is difficult. Standing out is even more challenging. Social media research tools are an essential part of any marketer’s toolkit. Social media research plays a vital role in any marketing campaign. It gives marketers insight, allowing them to understand their target audience and how … Read more

You’re wasting your money if you’re not AB testing your marketing efforts. AB testing is quick and easy to implement within your Facebook marketing campaign. Learn the ins and outs of Facebook AB testing with this in-depth guide. What Is AB Testing? AB testing compares one variable against another to identify the best approach. The results of … Read more