Promotional pricing involves temporarily reducing a product’s price to attract new customers. This pricing strategy increases the customer’s urgency to purchase with a limited-offer deal. Many companies use promotional pricing to revitalize declining sales figures, increase brand awareness, and foster customer retention. This article explains the concept of promotional pricing, its types and how it … Read more

Product strategy is a strategic plan that defines the creation and delivery of a product to meet the needs of a company’s market. The strategy answers questions such as: who the product’s target audience is, and how they will benefit from the product. This article explores the concept of product strategy in detail. Product Strategy: … Read more

A sales discount is one of the most common ways to promote a product. But there are plenty more product promotion methods you can use to grow your audience and increase your conversions. In this article, we’ve listed some of the most effective ways to promote your products. Try these methods out to see what will work … Read more

A challenge product marketers face is communicating a product’s value proposition to an audience that doesn’t regularly deal with it. You can overcome this barrier with an effective product marketing strategy that engages potential customers. This article discusses product marketing examples, brands that nailed their product marketing strategy and have an excellent customer base. A … Read more

Product advertising aims to create awareness about a product and attract consumers to make a purchase. It’s essential to select the most effective and sales-driving product advertising strategy based on your goals and the existing consumer knowledge of your product. In this article, we explore product advertising, its benefits, forms, and how it works. Concept … Read more

Marketing Mix Modeling (MMM) empirically analyzes the relative impact of various marketing activities on revenue. It is a powerful qualitative tool for marketers to understand the relationship between marketing actions and the bottom-line impact on the business. The primary benefit of Marketing Mix Modeling is retaining a strategic view of the business, and allowing managers … Read more